Article

Linus Gregoriadis
Linus Gregoriadis 6 April 2021

Infographic: Omnichannel Marketing Excellence and the Role of CDPs

A recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted them. This infographic highlights some of the key findings from the research.

The coronavirus pandemic has accelerated the shift online, with 78% of responding companies reporting increased online traffic since the onset of Covid-19. This is just one of the key stats from the Omnichannel Marketing Excellence report which benchmarks companies for omnichannel marketing best practices, and compares CDP-equipped companies with those yet to adopt the technology. 

Info-Omnichannel-Marketing-Excellence.png

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Set Your Data Free With Web3

Set Your Data Free With Web3

In the first of our series of pieces looking at the top digital trends of 2023, lead web developer, Craig Wheatley, discusses what the current state of owning our own data is and how Web3 is revolutionising how it can...

Candyspace Media
Candyspace Media 1 February 2023
Read more
How AI is Shaping the Future of Customer Engagement

How AI is Shaping the Future of Customer Engagement

Discover how top marketing leaders are leveraging AI to transform customer-centric marketing. Insights from John Watton, Kirsty Fraser, and Simon Morris reveal practical strategies for personalisation, creative...

Nick Colthorpe
Nick Colthorpe 29 July 2024
Read more
Three-Quarters of Companies Say There’s a Gap Between What Customers Want and What Businesses Can Deliver

Three-Quarters of Companies Say There’s a Gap Between What Customers Want and What Businesses Can Deliver

Digital transformation has failed to prepare most businesses to meet the demands of their customers. That’s the key finding of new research published by digital product consultancy Netcel and digital experience...

Michael Nutley
Michael Nutley 23 July 2024
Read more