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Three-Quarters of Companies Say There’s a Gap Between What Customers Want and What Businesses Can Deliver

Three-Quarters of Companies Say There’s a Gap Between What Customers Want and What Businesses Can Deliver

Digital transformation has failed to prepare most businesses to meet the demands of their customers. That’s the key finding of new research published by digital product consultancy Netcel and digital experience...

Michael Nutley
Michael Nutley 23 July 2024
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Infographic: The State of B2B Lead Generation 2024

Infographic: The State of B2B Lead Generation 2024

A new report from London Research and Demand Exchange looks at the latest trends in B2B lead generation, with clear insights around how lead gen leaders are generating the quality and quantity of leads they require.

Linus Gregoriadis
Linus Gregoriadis 2 April 2024
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Top 10 B2B Channels to Help Your Business Grow Worldwide

Top 10 B2B Channels to Help Your Business Grow Worldwide

Explore the essential B2B channels for enhancing global business expansion, focusing on lead generation, effective branding strategies and fostering connections to unlock new market opportunities​.

Salman Sharif
Salman Sharif 21 March 2024
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B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

The biggest challenge facing B2B marketers in 2024 is generating high quality leads. And the problem is getting worse.

Michael Nutley
Michael Nutley 18 March 2024
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Infographic: Fixing the Affiliate Disconnect

Infographic: Fixing the Affiliate Disconnect

A new survey-based report from London Research and Partnerize looks at the partnerships and affiliate marketing industry, and explores why many CMOs are still limiting their investment in a proven channel.

Linus Gregoriadis
Linus Gregoriadis 29 January 2024
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Infographic: The State of Website Accessibility 2024

Infographic: The State of Website Accessibility 2024

New research from Crownpeak in partnership with Digital Doughnut sister company London Research explores the drivers of investment in website accessibility and the methods companies are using to test their digital...

Linus Gregoriadis
Linus Gregoriadis 18 January 2024
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When to Invest in a PIM Software—The Facts, the Need & the Indicators

When to Invest in a PIM Software—The Facts, the Need & the Indicators

When companies pursue aggressive growth strategies, they cannot leave digital strategies out of the equation. Product data is a crucial pillar in any digital strategy. Customers use product data to make informed...

Sudhanshu Singh
Sudhanshu Singh 3 January 2024
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To DM, or Not to DM? Brands Need to Earn Their Place in a Customer’s Inner Circle

To DM, or Not to DM? Brands Need to Earn Their Place in a Customer’s Inner Circle

41% would be open to communication on their personal channels, such as WhatsApp, which brands can now get right each time through AI.

Imogen Lancaster
Imogen Lancaster 27 December 2023
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Why Do Clients Leave Agencies? (Spoiler: It's Not Because of Results)

Why Do Clients Leave Agencies? (Spoiler: It's Not Because of Results)

Client turnover is becoming increasingly problematic for marketing agencies. When agency owners get a sense that a client may be at risk, their typical response is to dive into their account and work on their numbers....

Adrian GRECH
Adrian GRECH 18 December 2023
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Top E-Commerce Trends For The Holiday Season

Top E-Commerce Trends For The Holiday Season

It’s that time of the year when people stare at each other in disbelief and ask everyone around them where the year went. For you, however, it’s the exact opposite. Because, like all your competitors, you’ve hopefully...

Alex Melone
Alex Melone 13 December 2023
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Marketeers Are Still Failing Midlife Women - Here's How to Harness Their Spending Power

Marketeers Are Still Failing Midlife Women - Here's How to Harness Their Spending Power

Women aged 45-60 are still being ignored, overlooked and misrepresented by advertisers according to a new in-depth study which found that 69 per cent of midlife women feel invisible to brands. But this audience has...

Sue Benson
Sue Benson 11 December 2023
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Brands and Agencies Need to Work Together to Capitalize on the Reinvention of Affiliate Marketing

Brands and Agencies Need to Work Together to Capitalize on the Reinvention of Affiliate Marketing

Affiliate marketing used to be seen as the poor relation of digital marketing. Not any more. But even as the channel grows in scope and popularity, it’s still not fully accepted as part of the omnichannel mix. And...

Michael Nutley
Michael Nutley 8 December 2023
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The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

Michael Nutley
Michael Nutley 30 November 2023
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How to Boost B2B Lead Generation with Content Syndication

How to Boost B2B Lead Generation with Content Syndication

Explore effective strategies for B2B lead generation with our guide on content syndication. Learn about strategies, choosing platforms, measuring impact and overcoming key challenges.

Nick Colthorpe
Nick Colthorpe 6 November 2023
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Generative AI is About to Re-Shape Market Research

Generative AI is About to Re-Shape Market Research

Since the launch of ChatGPT last year, generative AI has dominated discourse around technology. This next epoch in digital might free us from the drudgery associated with information work, or it might take your job...

Matt Hay
Matt Hay 25 September 2023
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Ukrainian Digital Landscape in 2023 — newage. Annual Research

Ukrainian Digital Landscape in 2023 — newage. Annual Research

We at newage. conduct annual research on the Ukrainian digital landscape. We gather all available and proprietary data on the online behavior of Ukrainians and share this compilation with clients and partners to...

Polina Kedis
Polina Kedis 11 September 2023
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Personalisation Sits at the Heart of SMB Success. What Are You Waiting For?

Personalisation Sits at the Heart of SMB Success. What Are You Waiting For?

For Small to Medium Sized Businesses (SMBs) and growing brands, personalising communications with customers should start on day one, not months or years later.

Jason Smith
Jason Smith 8 September 2023
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Complete Website SEO Audit Checklist for 2023

Complete Website SEO Audit Checklist for 2023

A website SEO audit involves assessing various aspects of a website to identify areas for improvement and optimize its performance in search engine rankings. There are plenty of steps that - both small and large...

Touchston Infotech
Touchston Infotech 6 September 2023
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Infographic: How Brands are Facing Up to a Post-Cookie World

Infographic: How Brands are Facing Up to a Post-Cookie World

The 'cookiepocalypse' is getting closer, with Google set to withdraw support for the third-party cookie in its Chrome browser in early 2024. Relay42 commissioned London Research to assess how brands are...

Linus Gregoriadis
Linus Gregoriadis 3 August 2023
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Brits Turning Away From Flashy Influencer Content During Cost Of Living Crisis

Brits Turning Away From Flashy Influencer Content During Cost Of Living Crisis

Accenture's research reveals a shift in consumer attitudes towards influencer content, with 24% of 25-34 year-olds and 19% of 16-24 year-olds unfollowing unrelatable accounts. The study also shows a rise in...

Imogen Lancaster
Imogen Lancaster 3 August 2023
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Strategic Thinking and Integration Are the Next Steps for Brands’ Use of Affiliate Marketing

Strategic Thinking and Integration Are the Next Steps for Brands’ Use of Affiliate Marketing

You might not be using affiliate marketing as an integrated, full-funnel channel, but there’s a good chance your customers already are. That’s one of the key messages from new research published by specialist...

Michael Nutley
Michael Nutley 31 July 2023
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Identifying the Capabilities You Need to Achieve Excellence in Digital Marketing

Identifying the Capabilities You Need to Achieve Excellence in Digital Marketing

Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal.

Michael Nutley
Michael Nutley 10 July 2023
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Digital Leader Needed; People Skills Essential, Most Business Backgrounds Acceptable

Digital Leader Needed; People Skills Essential, Most Business Backgrounds Acceptable

Almost all businesses have realised they need a designated leader to drive their digital maturity. But what skills should that leader possess, and what background should they come from?

Michael Nutley
Michael Nutley 22 June 2023
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The Demise of the Third-Party Cookie – The Beginning of the End for Digital Marketing, or the End of the Beginning?

The Demise of the Third-Party Cookie – The Beginning of the End for Digital Marketing, or the End of the Beginning?

Will the ‘cookiepocalypse’ be a blessing or a curse for digital marketing? According to a new report from London Research, marketers typically expect the effects to be positive.

Michael Nutley
Michael Nutley 15 June 2023
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Branding Versus Performance: Balancing Marketing Spend in a Turbulent Economy

Branding Versus Performance: Balancing Marketing Spend in a Turbulent Economy

Explore the balance between brand and performance marketing in this insightful article. Learn how to navigate economic uncertainty and optimize your strategy.

Rodney Perry
Rodney Perry 14 June 2023
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