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Infographic: The State of B2B Lead Generation 2024A new report from London Research and Demand Exchange looks at the latest trends in B2B lead generation, with clear insights around how lead gen leaders are generating the quality and quantity of leads they require.

                Linus Gregoriadis
                2 April 2024
            
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10 Must-Have Tech Tools to Transform Customer Feedback into Business GrowthExplore tech tools for businesses to boost customer experience, from personalisation to real-time feedback, ensuring superior service and growth.

                Chris Price
                23 February 2024
            
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Top E-Commerce Trends For The Holiday SeasonIt’s that time of the year when people stare at each other in disbelief and ask everyone around them where the year went. For you, however, it’s the exact opposite. Because, like all your competitors, you’ve hopefully...

                Alex Melone
                13 December 2023
            
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Is Email Dead, Or Are We Just Bored With It?In today's digital era dominated by social media, instant messaging, and collaboration tools, one question looms large: Does email still have a role to play? Some argue that it's on life support, while others...

                Julia Herd
                22 November 2023
            
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Marketing Emails vs Newsletters: What’s the Difference?If anyone can clarify the difference between marketing emails and newsletters, it’s Alexander Melone, co-founder of San Francisco-based email marketing agency CodeCrew. But, as we’re about to find out, the distinction...

                Alex Melone
                14 November 2023
            
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5 Ways to Email Like a BossWith an average ROI of 1300% for their diverse list of clients, San Francisco-based email marketing agency CodeCrew knows a thing or five about lighting up an inbox. And, as co-founder Alexander Melone explains, some...

                Alex Melone
                11 October 2023
            
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13 Key Digital Marketing Channels for 2024Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. Find out how to allocate your budget for maximum returns and build credibility...

                Nick Colthorpe
                5 October 2023
            
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Navigating the Future of Personalized Marketing with AIIn a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an...

                Nick Watt
                21 September 2023
            
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Personalisation Sits at the Heart of SMB Success. What Are You Waiting For?For Small to Medium Sized Businesses (SMBs) and growing brands, personalising communications with customers should start on day one, not months or years later.

                Jason Smith
                8 September 2023
            
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CRM Implementation: Best PracticesImplementing a Customer Relationship Management (CRM) system is a strategic decision that can significantly enhance a business's efficiency, customer satisfaction, and overall success. However, a successful CRM...

                SISGAIN USA
                6 September 2023
            
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What Are the Best Marketing Strategies For Your Business? In the digital age, developing an effective marketing strategy is crucial for the success of small businesses. With the majority of consumers conducting online research and spending significant time on social media...

                Jack Brown
                3 July 2023
            
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Advancing Your Work on LinkedIn: Fast and EfficientThis month, LinkedIn celebrates its 20th birthday. Launched a few months before Facebook, the social net has developed into the leading business platform, which is being used in 200 countries all over the world. 

                Kate Kuznetsova
                29 May 2023
            
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7 Transactional Emails You Need to Close the DealTransactional emails increase sales, engagement, brand awareness and customer trust. Every ecommerce business needs seven main types of transactional emails to lead a customer to a purchase. Let's study each of them.

                Nataliia Polomkina
                1 May 2023
            
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Converging Marketing, Sales and Customer ServiceIn today's highly competitive business environment, it has become increasingly important for organizations to streamline their marketing, sales, and customer service processes. Converging these functions can help...

                Faizan m. Syed
                17 March 2023
            
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8 Trends to Rule the Email Marketing Space in 2023Email marketing has seen several technological advancements in the past couple of years. In 2022, we saw Dark Mode compatible emails, interactivity, and increased focus on customer data security. This year, we are...

                Kevin George
                21 February 2023
            
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Free SMTP Servers List: 11 Options to Send High Volume EmailsIf you are up to reading this post, you already know what SMTP is and how the SMTP server works. So, we’ll spare you an introduction to this. What you need is a reliable and, equally importantly, free service that...

                Nataliia Polomkina
                25 January 2023
            
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Digital Marketing Trends for 2023: What’s New?Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward...

                Georges Fallah
                19 January 2023
            
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3 Ways to Make the Most of Your Medical Services Email AdvertisingClinical practices are rapidly understanding the force of email showcasing. An expected 320 billion messages were sent and received overall, consistently in 2021! With over 4.1 billion email clients around the world...

                Eric Spin ericspin
                19 January 2023
            
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How to Stop Emails Going to SpamInbox placement rate (IPR) denotes emails that reached the recipient’s inbox rather than ending up in their spam or junk folder. Since 2015, the global IPR has grown from 79% to 85%. This means that only one in six...

                Nataliia Polomkina
                18 January 2023
            
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Why Email Marketing Works Well in the Healthcare IndustryEmail marketing is an effective way to build long-term relationships with customers in the healthcare industry. It's a unique marketing channel that can build trust and deliver your services directly to potential...

                Thomas Peterson
                12 January 2023
            
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Email Security: Why it’s Still Important in the Social Media AgeCybercriminals often make email servers their primary target when attempting to break through an organization’s cybersecurity systems. Even email marketing campaigns aren’t safe from security threats.

                Edward Huskin
                10 January 2023
            
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How to Use Your Email Signature for More Than Just Your Contact InformationDo you ever feel like your email signature is nothing more than a digital business card? If so, you're not alone. In fact, most people only use their email signatures to list their name, job title, company, phone...

                JM Act
                27 December 2022
            
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Essential Steps for Web Pros to Boost Demand for Their Services Through Digital MarketingRoss Howells, Head of Online Sales at Fasthosts, shares the essential steps he recommends web pros apply to boost demand for their services through digital marketing. 

                Fasthosts .
                21 November 2022
            
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How to Reach Out to Your First Client - Best Practices & TipsMaking the first step in communications with a potential client can be both exciting and nerve-wracking. You want to make sure you start off on the right foot, but you also don't want to seem too eager or...

                Ilija Sekulov
                10 November 2022
            
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How to Generate an Email List For Your BusinessEmail marketing is an important component of any business's marketing plan. The first step in getting started with email marketing is to develop an effective email list for your company.

                Thomas Peterson
                9 November 2022
            
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