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How AI is Shaping the Future of Customer Engagement

How AI is Shaping the Future of Customer Engagement

Discover how top marketing leaders are leveraging AI to transform customer-centric marketing. Insights from John Watton, Kirsty Fraser, and Simon Morris reveal practical strategies for personalisation, creative...

Nick Colthorpe
Nick Colthorpe 29 July 2024
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Three-Quarters of Companies Say There’s a Gap Between What Customers Want and What Businesses Can Deliver

Three-Quarters of Companies Say There’s a Gap Between What Customers Want and What Businesses Can Deliver

Digital transformation has failed to prepare most businesses to meet the demands of their customers. That’s the key finding of new research published by digital product consultancy Netcel and digital experience...

Michael Nutley
Michael Nutley 23 July 2024
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Boost ROI & Conversions: How B2B Data Enrichment Supercharges Your Funnel

Boost ROI & Conversions: How B2B Data Enrichment Supercharges Your Funnel

Outdated data can misdirect resources and waste efforts, with marketers and sales teams pursuing irrelevant leads. This not only reduces efficiency but also affects the overall customer experience, leading to lower...

Brown Walsh
Brown Walsh 23 July 2024
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Optimizing User Experience: The Art of Performance Testing Services for Seamless Digital Performance

Optimizing User Experience: The Art of Performance Testing Services for Seamless Digital Performance

Performance testing services can ensure an optimized user experience. They do so by understanding the system’s breaking point scaling resources based on unexpected traffic spikes, and identifying performance...

Hemanth Yamjala
Hemanth Yamjala 19 April 2024
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Infographic: The State of B2B Lead Generation 2024

Infographic: The State of B2B Lead Generation 2024

A new report from London Research and Demand Exchange looks at the latest trends in B2B lead generation, with clear insights around how lead gen leaders are generating the quality and quantity of leads they require.

Linus Gregoriadis
Linus Gregoriadis 2 April 2024
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Innovations in UK Retail with Customer Data Platforms

Innovations in UK Retail with Customer Data Platforms

UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand their customers. Key trends within CDPs include leveraging AI for actionable...

Andrew Addison
Andrew Addison 29 January 2024
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Podcast – Interview with Jeff Lunsford as CEO and President, Tealium

Podcast – Interview with Jeff Lunsford as CEO and President, Tealium

Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Jeff Lunsford as CEO and...

Russell Goldsmith
Russell Goldsmith 9 January 2024
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How to Define and Measure KPIs for an Advertising Campaign

How to Define and Measure KPIs for an Advertising Campaign

Sometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to work with basic indicators. For example, a newly established sole proprietorship wants to...

Polina Kedis
Polina Kedis 29 December 2023
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Why Employee Engagement is Crucial for Digital Transformation Success

Why Employee Engagement is Crucial for Digital Transformation Success

Effective employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a half times, according to a new study examining why 70 per cent of digital transformations...

Andy Whitmore
Andy Whitmore 22 December 2023
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Maximizing the Impact of Google My Business in Omnichannel Marketing: A Comprehensive Deep Dive

Maximizing the Impact of Google My Business in Omnichannel Marketing: A Comprehensive Deep Dive

In the digital age, businesses seek innovative ways to connect with their audience. Omnichannel marketing, which integrates various channels, is made even more effective with Google My Business (GMB). GMB is a free...

Ashit Sharma
Ashit Sharma 13 December 2023
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Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas?

Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas?

Christmas is typically considered the pinnacle of brands’ marketing calendars, with a huge amount of preparation and budget being appropriated towards the 25th December not to mention the preceding festive shopping...

Maor Sadra
Maor Sadra 8 December 2023
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The Power of Print Advertising and Sales Funnel Statistics

The Power of Print Advertising and Sales Funnel Statistics

In an era dominated by digital marketing, print advertising statistics reveal a different narrative. Print advertising remains a significant and effective part of the marketing landscape. This article explores the...

Ashit Sharma
Ashit Sharma 29 November 2023
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It’s Time For Brands to Move From Personalised, to Personal

It’s Time For Brands to Move From Personalised, to Personal

At a time when almost every brand is tailoring content and offers to individual customers based on their demographic data, purchase history, and online behaviours, are these personalisation efforts still adding value?...

Shafqat Islam
Shafqat Islam 27 November 2023
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Unleashing the Power of Event Marketing in Your Sales Funnel: In-Depth Statistics and Proven Strategies

Unleashing the Power of Event Marketing in Your Sales Funnel: In-Depth Statistics and Proven Strategies

In this comprehensive article, we explore the world of event marketing and its impact on the sales funnel. Event marketing, when strategically integrated into the different stages of the sales funnel, can boost brand...

Ashit Sharma
Ashit Sharma 20 November 2023
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6 Digital Marketing Analytics Tips That Will Get You Closer To Your Customers

6 Digital Marketing Analytics Tips That Will Get You Closer To Your Customers

To measure your digital marketing efforts and make data-driven decisions, you need to interpret data and find trends. Here are six tips for getting started with digital marketing analytics.

amin amin
amin amin 20 November 2023
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Best Practices for Effective Dashboard Design

Best Practices for Effective Dashboard Design

In the age of data-driven operations, dashboards have emerged as an essential tool for businesses. They serve as a gateway to data, enabling users to monitor, analyze, and visually represent vital performance...

Ravi Shukla
Ravi Shukla 17 November 2023
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How to Protect Agency Work Results: A Case Study with Campaign Manager 360

How to Protect Agency Work Results: A Case Study with Campaign Manager 360

Media advertising is one of the most challenging aspects of analytics. It typically lacks a straightforward bridge: “impression – website visit – cart – transaction.” Instead, it revolves around brand recognition...

Polina Kedis
Polina Kedis 16 November 2023
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Harnessing the Power of Visual Statistics: Unveiling the Impact of Event Marketing

Harnessing the Power of Visual Statistics: Unveiling the Impact of Event Marketing

This article explores the vital role of visual statistics in event marketing. Event marketing, a dynamic and versatile strategy, has unique challenges when it comes to measuring its success. Visual statistics, or data...

Ashit Sharma
Ashit Sharma 10 November 2023
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The Revival of Print Advertising: Redefining Marketing with Visual Statistics

The Revival of Print Advertising: Redefining Marketing with Visual Statistics

The article explores the revival of print advertising through the integration of visual statistics, demonstrating how this combination can redefine marketing strategies in the modern digital age. Visual statistics...

Ashit Sharma
Ashit Sharma 1 November 2023
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Evolution of Generative AI and its Applications

Evolution of Generative AI and its Applications

Like other forms of artificial intelligence, generative AI learns how to take actions from past data. It creates brand new content – a text, an image, or even computer code based on that training, instead of simply...

TagX Data
TagX Data 26 October 2023
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Crunching the Numbers: Visual Statistics That Drive Print Advertising Success

Crunching the Numbers: Visual Statistics That Drive Print Advertising Success

In the ever-evolving world of marketing, where digital platforms often steal the spotlight, print advertising continues to hold its ground as a powerful medium for reaching and engaging audiences. Unlock print...

James Sparks
James Sparks 24 October 2023
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Cloudbusting: Debunking the Myths of Digital Transformation

Cloudbusting: Debunking the Myths of Digital Transformation

New technologies have been evolving the business landscape for years, and in 2023 one term has become ubiquitous — Digital Transformation. Organisations across the globe are striving to navigate the digital world...

Rodney Perry
Rodney Perry 18 October 2023
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Beyond ROI: The Many Benefits of Partnership Marketing

Beyond ROI: The Many Benefits of Partnership Marketing

When we think of the departments most focused on numeric data, our first thoughts will likely lead to engineering, finance and IT. In most modern organizations, however, you’d be hard-pressed to find any department...

Amanda Neuts
Amanda Neuts 27 September 2023
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Ad Fraud’s Kryptonite? The Trustworthy and Very Real World of DOOH

Ad Fraud’s Kryptonite? The Trustworthy and Very Real World of DOOH

Trust in advertising is dwindling. Ad fraud, in particular, has skyrocketed. And who suffers the consequences? Brands. Through the loss of revenue, share of voice and trust. To tackle this landscape, brands must look...

Ben Zloof
Ben Zloof 26 September 2023
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Generative AI is About to Re-Shape Market Research

Generative AI is About to Re-Shape Market Research

Since the launch of ChatGPT last year, generative AI has dominated discourse around technology. This next epoch in digital might free us from the drudgery associated with information work, or it might take your job...

Matt Hay
Matt Hay 25 September 2023
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