Article

Lee Boulton
Lee Boulton 18 May 2022

A Partnerize Exclusive: Introducing the Partner Program Assessment for Retail Marketers

Winning marketers understand that the route to alleviating pressure on unit economics and gaining critical operating leverage is found via the scale, automation, and pay-for-outcome model of the partnership channel. 

Partnerize have designed an assessment tool for retailers to analyse their performance in the affiliate and partner channel and compare these numbers against others in the industry. 

Partnerships provide marketers - retail marketers in particular - with the ability to turn the partnership channel into a profit centre and drive sustainable growth. 

For marketers who have realised the partnership channel’s value but still strive to master their partnerships strategy, understanding performance is the first step to ensure your program is set up for short-term and long-term success. 

Partnerize’s new Partner Program Assessment tool is designed especially for retail marketers to analyse performance in the affiliate and partner channel and compare performance against others in the industry.

Upon completing the assessment, you’ll be able to see areas you’re performing well in, areas that may need attention, as well as the opportunity to compare your performance to that of competitor and challenger brands. 

In just a few minutes, you can take the survey and receive feedback aimed at making your partnership program the best it can be. 

The Partner Program Assessment has been completed by hundreds of retail brands across the globe. At the end of this tool, you’ll be able to see where areas you’re performing well in, and areas that may need review, as well as the opportunity to compare these to your peers.

Interested in learning more about how Partnerize can help you maximise the benefits of the partnership channel? Connect with me on LinkedIn, visit the website today to find out more or get in touch at [email protected].

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Set Your Data Free With Web3

Set Your Data Free With Web3

In the first of our series of pieces looking at the top digital trends of 2023, lead web developer, Craig Wheatley, discusses what the current state of owning our own data is and how Web3 is revolutionising how it can...

Candyspace Media
Candyspace Media 1 February 2023
Read more
How AI is Shaping the Future of Customer Engagement

How AI is Shaping the Future of Customer Engagement

Discover how top marketing leaders are leveraging AI to transform customer-centric marketing. Insights from John Watton, Kirsty Fraser, and Simon Morris reveal practical strategies for personalisation, creative...

Nick Colthorpe
Nick Colthorpe 29 July 2024
Read more
Three-Quarters of Companies Say There’s a Gap Between What Customers Want and What Businesses Can Deliver

Three-Quarters of Companies Say There’s a Gap Between What Customers Want and What Businesses Can Deliver

Digital transformation has failed to prepare most businesses to meet the demands of their customers. That’s the key finding of new research published by digital product consultancy Netcel and digital experience...

Michael Nutley
Michael Nutley 23 July 2024
Read more