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The Demise of Cookies is Delayed Yet Again, But it’s Vital to Make the Most of It - Here’s How

The Demise of Cookies is Delayed Yet Again, But it’s Vital to Make the Most of It - Here’s How

Google's decision to postpone the removal of third-party cookies from Chrome again has provided a lifeline for advertisers. With this extension, brands have a golden opportunity to fine-tune their strategies and...

Rodney Perry
Rodney Perry 9 July 2024
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The Internet of Things Revolutionizes Packaging: Connecting Products to the Digital World

The Internet of Things Revolutionizes Packaging: Connecting Products to the Digital World

The Internet of Things (IoT) has and is transforming very different industries, and packaging is no exception. Connected packaging, empowered by IoT technology, is reshaping how brands interact with consumers and...

Jenny Stanley
Jenny Stanley 4 July 2024
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Get Your Ad Strategy in Shape For a Summer of Sport

Get Your Ad Strategy in Shape For a Summer of Sport

From the UEFA European Football Championship to the Paris Olympics, UK media companies and advertisers are limbering up for a super summer of sport. Below, we share three tips to get both on the podium this season...

Sarah Whitfield
Sarah Whitfield 13 June 2024
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Decoding the Top Marketing and Advertising Approaches of Renowned Luxury Brands

Decoding the Top Marketing and Advertising Approaches of Renowned Luxury Brands

Crave the marketing magic of Chanel and Dior? Discover their secrets! This guide unveils the top strategies renowned luxury brands use to elevate their image. Learn how to craft captivating campaigns that resonate...

Sabrina Sedicot
Sabrina Sedicot 7 June 2024
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7 of the Best SEO Agencies for Effective Digital Optimization Services

7 of the Best SEO Agencies for Effective Digital Optimization Services

Want to know the best SEO services agencies to improve your search ranking? Explore the top agencies that deliver unparalleled services for enhanced visibility.

Gaurav Sharma
Gaurav Sharma 20 May 2024
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5 Strategies for Building a Well-Rounded Link Profile

5 Strategies for Building a Well-Rounded Link Profile

Quality backlinks are essential for higher search engine rankings. This article offers five strategies to help you create a well-rounded link profile that boosts your website's visibility and credibility.

Ashlie Zen
Ashlie Zen 10 April 2024
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5 Key Facebook Advertising Trends to Succeed in 2024

5 Key Facebook Advertising Trends to Succeed in 2024

This article explores the key Facebook advertising trends that will dominate the landscape in 2024 and provides valuable tips to help businesses succeed.

Abu Harera
Abu Harera 4 April 2024
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Infographic: The State of B2B Lead Generation 2024

Infographic: The State of B2B Lead Generation 2024

A new report from London Research and Demand Exchange looks at the latest trends in B2B lead generation, with clear insights around how lead gen leaders are generating the quality and quantity of leads they require.

Linus Gregoriadis
Linus Gregoriadis 2 April 2024
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How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
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Facebook & Instagram Ads Alchemy: Our Secret Formula for Targeted eCommerce Campaigns

Facebook & Instagram Ads Alchemy: Our Secret Formula for Targeted eCommerce Campaigns

In modern marketing practice, a significant portion of advertising campaigns gravitate towards social media platforms, particularly Instagram and Facebook. These platforms have become key to the strategies of...

Andava Digital
Andava Digital 25 March 2024
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4 Tips for Building Effective Direct Response Marketing Campaigns

4 Tips for Building Effective Direct Response Marketing Campaigns

Craft irresistible offers and elevate your marketing strategy with direct response marketing campaigns.

Iulia P
Iulia P 22 March 2024
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Mature Partnerships: The Revenue Stream You Need to Get to Know

Mature Partnerships: The Revenue Stream You Need to Get to Know

Discover how high-maturity partnership programmes are driving growth, with a Forrester survey showing companies with mature partnerships see up to 28% revenue increase. Insights reveal the importance of investing in...

Florian Gramshammer
Florian Gramshammer 19 March 2024
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Context is Important But it Isn’t Everything

Context is Important But it Isn’t Everything

As the amount of content people are consuming across various platforms continues to grow, they are being exposed to an increasing number of ads each and every day. In this crowded market, brands are competing for mere...

Alex Martinez
Alex Martinez 1 March 2024
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7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
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Adapting B2B Digital Marketing for the Modern Buyer Journey

Adapting B2B Digital Marketing for the Modern Buyer Journey

Digital marketing also allows for precise tracking and measurement of marketing efforts, enabling data-driven decision-making and optimization. In an increasingly competitive B2B landscape, a well-executed digital...

Ghia Marnewick
Ghia Marnewick 21 February 2024
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Unleashing Brand Brilliance: 10 Innovative Promotional Items Redefining Brand Identity

Unleashing Brand Brilliance: 10 Innovative Promotional Items Redefining Brand Identity

In today's intensely competitive business environment, creating a distinctive brand identity is essential. Promotional goods that are unique and tangible act as powerful in-person connections with audiences...

Evelyn Johnson
Evelyn Johnson 14 February 2024
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The Unintended Consequences of Brand Building on Social Media

The Unintended Consequences of Brand Building on Social Media

The rise of social media and digital connectivity in our daily lives has necessitated brands to establish a strong online presence, often relying on image-based social media platforms to engage with customers and...

Rob Sewell
Rob Sewell 9 February 2024
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Infographic: Fixing the Affiliate Disconnect

Infographic: Fixing the Affiliate Disconnect

A new survey-based report from London Research and Partnerize looks at the partnerships and affiliate marketing industry, and explores why many CMOs are still limiting their investment in a proven channel.

Linus Gregoriadis
Linus Gregoriadis 29 January 2024
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Instagram Growth Strategies: 9 Practical Ways to Maximize Engagement and Growth

Instagram Growth Strategies: 9 Practical Ways to Maximize Engagement and Growth

Effective Instagram growth strategies are essential for maximizing your marketing campaign, increasing engagement, and boosting conversions. Think of your Instagram strategy for business growth as a campfire. It doesn...

Mos Clement
Mos Clement 26 January 2024
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SEO and Paid Search Predictions for 2024

SEO and Paid Search Predictions for 2024

2023 was a big year in search marketing with the expansion of AI and multiple algorithm updates from Google. 2024 looks set to be even more eventful. Here are our predictions on what to expect from SEO and Paid Search...

Sherin Malick
Sherin Malick 15 January 2024
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How to Define and Measure KPIs for an Advertising Campaign

How to Define and Measure KPIs for an Advertising Campaign

Sometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to work with basic indicators. For example, a newly established sole proprietorship wants to...

Polina Kedis
Polina Kedis 29 December 2023
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Privacy-First, Precise, and Scalable: Targetable Contextual Audiences Have Arrived, and They’re Here to Stay

Privacy-First, Precise, and Scalable: Targetable Contextual Audiences Have Arrived, and They’re Here to Stay

Content often inspires us to do something, to think or feel something which resonates with how people perceive brands and marketing messages. Contextual audiences work the same way, looking at who shares a common...

Digital Doughnut Contributor
Digital Doughnut Contributor 28 December 2023
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Marketeers Are Still Failing Midlife Women - Here's How to Harness Their Spending Power

Marketeers Are Still Failing Midlife Women - Here's How to Harness Their Spending Power

Women aged 45-60 are still being ignored, overlooked and misrepresented by advertisers according to a new in-depth study which found that 69 per cent of midlife women feel invisible to brands. But this audience has...

Sue Benson
Sue Benson 11 December 2023
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Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas?

Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas?

Christmas is typically considered the pinnacle of brands’ marketing calendars, with a huge amount of preparation and budget being appropriated towards the 25th December not to mention the preceding festive shopping...

Maor Sadra
Maor Sadra 8 December 2023
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Enhancing Loyalty Programs with Smart Packaging and QR Codes

Enhancing Loyalty Programs with Smart Packaging and QR Codes

In today's fiercely competitive market, with unprecedented inflation, brands are continuously exploring innovative strategies to foster customer loyalty, enhance sales growth, and gain valuable consumer insights...

Jenny Stanley
Jenny Stanley 24 November 2023
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