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87% of B2B Companies Aren’t Unlocking Full Value of Buyer Intent Data

87% of B2B Companies Aren’t Unlocking Full Value of Buyer Intent Data

Lead generation is the critical driver of growth for B2B businesses and the first step in building a meaningful relationship with customers in every industry. But getting lead generation right is one of the biggest...

Jaakko Paalanen
Jaakko Paalanen 10 August 2022
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Educating Clients About Data Makes Your Agency More Accountable, But That's the Point

Educating Clients About Data Makes Your Agency More Accountable, But That's the Point

For many business executives, trying to understand the world of digital marketing requires skills that live somewhere between the world of dark magic and having a master’s degree in digital science. It seems...

Renae Smith
Renae Smith 5 August 2022
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How Personalisation Holds the Key to Improve Engagement Benchmarks

How Personalisation Holds the Key to Improve Engagement Benchmarks

Starting from personalisation and how it boosts customer loyalty, we will describe instances of how marketers are leveraging personalisation to meet their customers.

Nidhi Prakash
Nidhi Prakash 22 July 2022
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What ‘Value for Money’ Means to D2C Customers

What ‘Value for Money’ Means to D2C Customers

Welcome to Attest Investigates! A series where I use the Attest platform to test anyone’s hypotheses and answer your burning questions. As a scientist, I am obsessed with experimentation, empiricism and using data...

Jeremy King
Jeremy King 14 July 2022
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Exploring the Key Mobile Traffic Trends for 2022: Is the Pandemic Still Defining the State of Mobile Search?

Exploring the Key Mobile Traffic Trends for 2022: Is the Pandemic Still Defining the State of Mobile Search?

The share of mobile traffic was expected to only keep growing ever since Google started talking about mobile-first indexing. Yet the pandemic disrupted this trend, and we kept tying the decline of mobile to Covid...

Fernando Angulo
Fernando Angulo 8 July 2022
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How Retail Media Has Become a Key Strategic Channel

How Retail Media Has Become a Key Strategic Channel

Retail media is booming. Four out of five US marketers say advertising on ecommerce sites and using retailers’ data for offsite targeting are strategically important for their organization. And brands are increasing...

Michael Nutley
Michael Nutley 1 July 2022
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Why are Almost 50% of Digital Audiences Being Missed

Why are Almost 50% of Digital Audiences Being Missed

Blis, the audience-first platform that doesn't rely on personal data, launched their new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’. The new interactive e-guide was...

Beatriz Vieira
Beatriz Vieira 30 June 2022
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The Future Of Data Protection

The Future Of Data Protection

Amidst this world scenario of digitalization, 'data' has come up as the most important and valuable asset. Be it personal or professional, if in any case confidential data and information are compromised, the...

Alex Lysak
Alex Lysak 22 June 2022
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Analyze Results to Gain Insights From Your Marketing Activities

Analyze Results to Gain Insights From Your Marketing Activities

You can't improve what you can't measure. If you do not measure the results of your marketing activities, then you are never going to improve anything. Analytics is a key part of your marketing strategy and is...

Sarah John
Sarah John 8 June 2022
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How to Analyze Your Ecommerce Conversion Funnel

How to Analyze Your Ecommerce Conversion Funnel

One of the most important elements of the funnel is the landing page. This is the page a potential customer sees when they first visit your website. It’s crucial to make a good first impression and convince the...

Mansi Rana
Mansi Rana 6 June 2022
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‘Heroes of SEO’ Spend More Than 40 Hours Each Week on Routine Tasks Alone, Finds Corigan Study

‘Heroes of SEO’ Spend More Than 40 Hours Each Week on Routine Tasks Alone, Finds Corigan Study

The eye-opening study, Heroes of SEO: Tooling to Propel Brand Profit - which is available to download - reveals SEOs are spending more than their salaried time on routine administrative and hygiene tasks.

Matthew Thomas
Matthew Thomas 31 May 2022
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What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy

What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more...

Ian Mckinnon
Ian Mckinnon 25 May 2022
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Podcast – Interview with Guest Panel on Omnichannel and the New Consumer

Podcast – Interview with Guest Panel on Omnichannel and the New Consumer

The third episode in our ‘Marketing Futures’ series of the csuite podcast, produced in partnership with SAP. Guests from Nestle Nespresso, Econsultancy, Bata India and SAP get to the heart of today’s retail trends and...

Russell Goldsmith
Russell Goldsmith 25 May 2022
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How to Analyze Your MDM Strategy for Better Business Outcomes

How to Analyze Your MDM Strategy for Better Business Outcomes

Enterprises need robust data management capabilities to make better business decisions, improve operational efficiency, and drive superior customer experience (CX). This is where master data management (MDM) comes...

Vandana Singal
Vandana Singal 24 May 2022
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The Great Resignation Has Placed Talent in the Driver's Seat

The Great Resignation Has Placed Talent in the Driver's Seat

Aquent, the innovative recruitment agency for creative, digital & marketing roles, announce the results of its latest Talent Insights Report. The key takeaways from this year’s iteration are the significant...

The Think Tank PR
The Think Tank PR 17 May 2022
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Everything You Need to Know About Setting Digital Marketing KPIs

Everything You Need to Know About Setting Digital Marketing KPIs

Digital marketers know that KPI setting is important as it helps them and their wider business understand the effectiveness and impact of their marketing activities. But the value and relevancy of some metrics will...

Emily Pick
Emily Pick 9 May 2022
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Automotive Chips and Dips

Automotive Chips and Dips

Automotive (micro) chips and (sales) dips: How the latest trends in marketing automation can help the automotive industry bounce back. Way back in the last millennium, as a fresh-faced graduate I wound up working for...

Tim Biddiscombe
Tim Biddiscombe 6 May 2022
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Modernization of IT Infrastructure - Your Gateway to the Digital World

Modernization of IT Infrastructure - Your Gateway to the Digital World

IT infrastructure services are designed to modernize your existing IT infrastructure. Here are the key benefits of IT infrastructure modernization.

Monali Kapadiya
Monali Kapadiya 5 May 2022
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Are You Prepared for Google’s Third-Party Cookie Ban?

Are You Prepared for Google’s Third-Party Cookie Ban?

The demise of Google’s third-party cookies on Chrome, coupled with the fact that Universal Analytics will stop receiving hits by 2023, requires marketers to take important action this year. The consequences of...

Emily Pick
Emily Pick 5 May 2022
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Why Advancing Data Maturity Will Unleash Your Digital Potential

Why Advancing Data Maturity Will Unleash Your Digital Potential

There’s no denying that brands which leverage and invest in capabilities with data will be the ones to maximise their full revenue potential. But whilst today’s marketers have a wealth of data at their fingertips...

Emily Pick
Emily Pick 3 May 2022
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Research: France Surpasses UK in Product-Led Digital Transformation

Research: France Surpasses UK in Product-Led Digital Transformation

France is leading Europe when it comes to digital product leadership, edging ahead of the UK and Germany - and is also leading the way in using data insights to shape product roadmaps, according to a new report from...

Sophie Banda
Sophie Banda 3 May 2022
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What's the Best Marketing Attribution Model in 2022?

What's the Best Marketing Attribution Model in 2022?

Today's marketers have a challenging role demonstrating the value and impact of their marketing activities. With multiple marketing channels available online and offline and consumer purchase and decision journeys...

Emily Pick
Emily Pick 28 April 2022
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Getting the Most Out of Digital Experience Analytics

Getting the Most Out of Digital Experience Analytics

While online shopping has been on the rise for some time, ecommerce is expected to have its first trillion-dollar year of sales in 2022 as people continue to shift their spending habits online. According to the 2022...

Patrice Attia
Patrice Attia 19 April 2022
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4 Ways Marketing Analytics Tools Drive Business Growth

4 Ways Marketing Analytics Tools Drive Business Growth

The impact of managing your marketing spend effectively can be game changing. It’s key not only to surviving an economic downturn, but also driving growth.

Natalia Selby
Natalia Selby 14 April 2022
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Hitachi High-Tech Analytical Science Automates 40% of Marketing Leads with Act-On

Hitachi High-Tech Analytical Science Automates 40% of Marketing Leads with Act-On

Hitachi High-Tech Analytical Science has automated 40% of all new marketing leads, saving on average 10 hours per month globally, following its implementation of growth marketing automation platform Act-On. Hitachi...

Emma Hill
Emma Hill 31 March 2022
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