Articles - Page4

Filters
Filter by Topic
A Handy PR Guide: How To Write An Effective Blog

A Handy PR Guide: How To Write An Effective Blog

Creating "valuable content" that naturally attracts links is not a good link strategy for about 90% of SEO practitioners. It's like putting a message in a coke bottle and tossing it out to sea, hoping...

Ahsan Zafeer
Ahsan Zafeer 17 April 2023
Read more
The Science of Neuromarketing: Understanding Consumer Behavior for Smarter Campaigns

The Science of Neuromarketing: Understanding Consumer Behavior for Smarter Campaigns

Imagine you’re meandering down the snack aisle at your local grocery store, and suddenly you find yourself irresistibly drawn to a new brand of potato chips. Intrigued by the packaging, you toss it into your cart...

Charles Lange
Charles Lange 13 April 2023
Read more
How TikTok Impacts Your Digital Marketing Strategy

How TikTok Impacts Your Digital Marketing Strategy

TikTok’s audience and involvement rapidly rose during Covid-19 and the post covid period. What are the key factors involved, and how should you think about it within your marketing strategy?

Yury Tsoy
Yury Tsoy 12 April 2023
Read more
Comprehensive Analysis of Display Advertising

Comprehensive Analysis of Display Advertising

Analysing display ads isn’t easy. Firstly, a lot of people don’t understand how display advertising affects conversions and consider it an unnecessary luxury. Second, display ads tend to run across all available...

Polina Kedis
Polina Kedis 7 April 2023
Read more
The Role of Humor in Marketing: Making Your Audience Laugh While Promoting Your Brand

The Role of Humor in Marketing: Making Your Audience Laugh While Promoting Your Brand

As a marketer, I’m sure you’ve heard the saying, “laughter is the best medicine.” But did you know that laughter is also a powerful tool in marketing? Humor can make your audience feel more connected to your brand...

Charles Lange
Charles Lange 5 April 2023
Read more
Pictures Tell a Clear Story to Social Media Advertisers: Stay Flexible

Pictures Tell a Clear Story to Social Media Advertisers: Stay Flexible

The ancient Greek philosopher Heraclitus wasn’t talking about social media when he said "change is the only constant in life," but he may as well have been. The shake-up following Elon Musk’s acquisition of&...

Juli Greenwood
Juli Greenwood 4 April 2023
Read more
Best Practice Guide to Optimising Creative Performance in Digital Video Ads

Best Practice Guide to Optimising Creative Performance in Digital Video Ads

It’s little wonder that marketers are under pressure to create more video content than ever. Consumers are watching an increasing amount of digital video – nearly three-quarters of the population are now viewing the...

Anthony Lamy
Anthony Lamy 29 March 2023
Read more
The Marketing and PR Implications for Milk Labeling

The Marketing and PR Implications for Milk Labeling

Recently, news broke that the Food and Drug Administration (FDA) proposed that non-dairy products made from soy, oats, and other plants could be labeled as "milk." This is a significant development not just...

Andy Bhatt
Andy Bhatt 24 March 2023
Read more
Promoting Your Podcast: Complete Guide to Allure New Listeners

Promoting Your Podcast: Complete Guide to Allure New Listeners

Podcasts have become increasingly popular in recent times. In 2019 there were around 88 million podcast listeners in the United States and is expected to be worth $94.88 billion by 2028.

Sabrina Sedicot
Sabrina Sedicot 22 March 2023
Read more
Why Multimedia Classification Holds the Key to Unlocking the Advertising Potential of CTV and AVOD

Why Multimedia Classification Holds the Key to Unlocking the Advertising Potential of CTV and AVOD

Consumer demand for streaming services is growing rapidly and shows no signs of slowing down. We are no longer awaiting the arrival of AVOD (Advertising-Based Video On Demand) streaming services and CTV devices: such...

Yannis Dosios
Yannis Dosios 14 March 2023
Read more
Seasonality Has More Impact on Marketing Than You Think

Seasonality Has More Impact on Marketing Than You Think

Seasonality is a vague and often misunderstood term in marketing. Many marketers think of it simply as the different seasons, and what will drive the best opportunity for sales in winter as opposed to summer, but...

Maor Sadra
Maor Sadra 10 March 2023
Read more
Benefitting From Celebrity Social Proof in Marketing and PR

Benefitting From Celebrity Social Proof in Marketing and PR

In today's crowded marketplace, businesses are always looking for effective ways to get their brand in front of potential customers. One strategy that has proven to be successful is leveraging the power of...

Andy Bhatt
Andy Bhatt 8 March 2023
Read more
Top 5 Bad SEO Tactics You Should Always Avoid

Top 5 Bad SEO Tactics You Should Always Avoid

Businesses and digital marketers know that bad SEO tactics negatively affect rankings. Here are 5 bad SEO practices that you should always avoid.

Itamar Gero
Itamar Gero 13 February 2023
Read more
3 Keys to Optimise Your Content For High Conversion Rates

3 Keys to Optimise Your Content For High Conversion Rates

Understanding the keys to content optimisation is crucial to achieving desired business goals. Optimisation can serve several functions, such as ensuring better search engine rankings or guaranteeing conversions.

Alina Olkhovska
Alina Olkhovska 13 February 2023
Read more
Highly Effective Google Ads Strategies for Aspiring Ecommerce Companies

Highly Effective Google Ads Strategies for Aspiring Ecommerce Companies

Nowadays, many firms conduct their operations online, particularly ecommerce companies that primarily sell their products online and don't have a brick-and-mortar store. These companies typically rely on online...

melissa harmon
melissa harmon 7 February 2023
Read more
The Future of Social Media: Key Trends and Predictions for 2023

The Future of Social Media: Key Trends and Predictions for 2023

In this article, we explore the key trends expected to shape the world of social media in 2023 and beyond. From the continued growth of visual content to the rise of micro-influencers, we examine the trends set to...

Islam Gouda
Islam Gouda 6 February 2023
Read more
Paid Geomarketing – Geotargeting with Social & Google Ads

Paid Geomarketing – Geotargeting with Social & Google Ads

What if your ads could appear to the right people at the right time? They can, and it’s all thanks to geotargeting. Whether used on social media or Google Ads, this marvelous marketing tool can bring about the...

Diana Vasile
Diana Vasile 30 January 2023
Read more
Financial Performance Sidelines Digital Transformation in Asset and Wealth Management Sector

Financial Performance Sidelines Digital Transformation in Asset and Wealth Management Sector

A new report reveals that the quality of the digital experience they offer won't make or break asset and wealth management firms, but it might make them stand out from the crowd.

Michael Nutley
Michael Nutley 26 January 2023
Read more
Deep Learning: Smoothing the Transition Between Cookies and the Next Generation of Advertising

Deep Learning: Smoothing the Transition Between Cookies and the Next Generation of Advertising

Advancements in AI technology are transforming the advertising industry as we know it. Deep Learning, the latest generation of AI, can do in a millisecond what the human brain couldn’t do in a lifetime. Its ability to...

Mateusz Rumiński
Mateusz Rumiński 23 January 2023
Read more
How to Stop Emails Going to Spam

How to Stop Emails Going to Spam

Inbox placement rate (IPR) denotes emails that reached the recipient’s inbox rather than ending up in their spam or junk folder. Since 2015, the global IPR has grown from 79% to 85%. This means that only one in six...

Nataliia Polomkina
Nataliia Polomkina 18 January 2023
Read more
Why Email Marketing Works Well in the Healthcare Industry

Why Email Marketing Works Well in the Healthcare Industry

Email marketing is an effective way to build long-term relationships with customers in the healthcare industry. It's a unique marketing channel that can build trust and deliver your services directly to potential...

Thomas Peterson
Thomas Peterson 12 January 2023
Read more
Importance of Web Design in Digital Marketing Services

Importance of Web Design in Digital Marketing Services

Your website is the representation of your products or services that you offer. It’s the place where most people will interact with you for business. It only makes sense if you come forward, interact with your...

kiran beladiya
kiran beladiya 3 January 2023
Read more
Why Ethical Advertising Should be Centre of Your Strategy

Why Ethical Advertising Should be Centre of Your Strategy

Whilst ethical advertising is not a new concept, it is now a focus in the advertising world and has rightly been pushed into the spotlight of brand’s campaigns. Ethical advertising prioritises fairness and equity both...

Colette Munnelly
Colette Munnelly 22 December 2022
Read more
Sales Channels Strategy: Tactics to Boost Your Ecommerce Business

Sales Channels Strategy: Tactics to Boost Your Ecommerce Business

Diversifying your ecommerce sales strategy is essential to a successful marketing campaign. But it all depends on your website, not your external channels.

Sabrina Sedicot
Sabrina Sedicot 28 November 2022
Read more
The Terrifying State of Digital Marketing

The Terrifying State of Digital Marketing

Halloween might be an unsettling time for many of us, but it pales in comparison to the daily life of your typical digital marketer. After all, we just need to take our kids trick-or-treating, or bear witness to a bit...

Anil Malhotra
Anil Malhotra 16 November 2022
Read more
ArticlesRSS 2.0