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The Remote Working Threat to CX – and How to Fix it

The Remote Working Threat to CX – and How to Fix it

Recent research conducted by integrated communications provider Adare SEC has revealed that 80% of corporate decision-makers believe that remote working is damaging the customer experience. Why? Because remote staff...

Allan Rowan
Allan Rowan 3 March 2022
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The Covid Effect Revealed: The Impacts on In-House Marketing

The Covid Effect Revealed: The Impacts on In-House Marketing

49% of European in-house teams are working remotely full time, 67% of brands have increased their digital marketing initiatives, 48% report that the demand for content has increased and 97% of respondents have moved...

Harry hgd
Harry hgd 24 February 2022
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More Personalised, More Responsive, More Joined-Up – the Priorities for Financial Services Marketing in 2022

More Personalised, More Responsive, More Joined-Up – the Priorities for Financial Services Marketing in 2022

As the UK takes off its masks and steps tentatively into the post-pandemic era, financial services marketers are focusing on more personalisation, greater responsiveness to customer needs, and joined-up omnichannel...

Michael Nutley
Michael Nutley 22 February 2022
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Key Drivers of Customer Experience - An Analysis of 5 Million Feefo Customer Reviews

Key Drivers of Customer Experience - An Analysis of 5 Million Feefo Customer Reviews

An AI-driven study of millions of customer reviews has revealed the most important drivers of customer sentiment across eight business sectors.

Linus Gregoriadis
Linus Gregoriadis 21 February 2022
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Rise of the Enterprise Data Storytellers

Rise of the Enterprise Data Storytellers

Data is the most valuable asset of any organization today. Have you thought of the last 24 hours in a typical business day without working on data or a dashboard as a digital business professional?

Dr.Venkatesh Raman
Dr.Venkatesh Raman 16 February 2022
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Infographic: Impact of Trustpilot Ratings and Reviews in Advertising

Infographic: Impact of Trustpilot Ratings and Reviews in Advertising

London Research recently partnered with Trustpilot to survey 5,000 consumers - including 1,000 in the US - to measure the effect of harnessing Trustpilot ratings and reviews in advertising. This infographic summarises...

Linus Gregoriadis
Linus Gregoriadis 15 February 2022
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The Pandemic-Driven Digital Boom is Slowing – What Next for Financial Services Brands?

The Pandemic-Driven Digital Boom is Slowing – What Next for Financial Services Brands?

2022 will be a year of transition for financial services brands as they look to maintain the level of digital interaction with customers they developed during the pandemic, while also putting the foundations in place...

Michael Nutley
Michael Nutley 3 February 2022
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What’s Trending Within Digital Change Organisations – From SMEs to Large Businesses

What’s Trending Within Digital Change Organisations – From SMEs to Large Businesses

Customer experience front and centre - Rob Jones, Managing Director of digital product and service studio Code Computerlove, shares five trends already emerging this year.

Kirsty Hunt
Kirsty Hunt 1 February 2022
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10 Tips on How to Keep Motivated as a Marketing Freelancer

10 Tips on How to Keep Motivated as a Marketing Freelancer

Freelancing can be challenging, and you often feel unmotivated some days. But keep on following these ten tips to always stay motivated as a freelancer.

Janki Sharma
Janki Sharma 28 January 2022
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New Research Shows the Power of Customer Ratings and Reviews

New Research Shows the Power of Customer Ratings and Reviews

Sixty-four percent of US consumers say they’re ‘often’ or ‘very often’ influenced by customer reviews during the journey to purchase, and 63% say the same of customer star ratings. This is one of the key findings from...

Linus Gregoriadis
Linus Gregoriadis 26 January 2022
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What Are the Different Types of Logo Designs, and Which One is Best for You?

What Are the Different Types of Logo Designs, and Which One is Best for You?

Logos are classified into seven types. Each style has its own set of advantages, so it's worth taking the time to think about what sort of logo you want before you start designing it. Let's take a look at each...

Anne Carton
Anne Carton 10 January 2022
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Who’s Winning Christmas?

Who’s Winning Christmas?

Every year brands get their mascots Christmas-ready. These fluent devices which star in festive ads become iconic and an integral part of the build-up to Christmas. These are the top three festive brand mascots...

Lindsay Parry
Lindsay Parry 30 December 2021
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Blockchain: Solving the Media and Advertising Sector’s Challenges

Blockchain: Solving the Media and Advertising Sector’s Challenges

There’s a plethora of blockchain based companies and initiatives springing up which are focused on bringing the technology to the digital advertising market, yet while some sectors have embraced cryptocurrency with...

Kirsty Hunt
Kirsty Hunt 28 December 2021
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Shoppers Reveal Top Factors Motivating a ‘Considered Purchase’

Shoppers Reveal Top Factors Motivating a ‘Considered Purchase’

Engage the senses, think price and expert advice. As retailers gear up for the peak of Christmas shopping, shoppers have revealed the top factors that would make them contemplate a considered purchase.

Daniel Todaro
Daniel Todaro 16 December 2021
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People Want to Shop Green — What Can Brands and Retailers Do to Help Them?

People Want to Shop Green — What Can Brands and Retailers Do to Help Them?

Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. As a trained scientist, I am obsessed with experimentation, empiricism and using...

Jeremy King
Jeremy King 14 December 2021
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Online Car Buying Hailed as Positive Shift Towards Greater Inclusivity

Online Car Buying Hailed as Positive Shift Towards Greater Inclusivity

The digitalisation of the used car sector has brought many benefits – but according to new research an overriding factor is that it has made the process of buying a used car feel more inclusive.

Kirsty Hunt
Kirsty Hunt 7 December 2021
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CEOs are Rapidly Losing Faith in Digital Marketing, Frustrated by ‘Meaningless Metrics’

CEOs are Rapidly Losing Faith in Digital Marketing, Frustrated by ‘Meaningless Metrics’

In 2020, digital marketers spent over £85 billion on social media advertising. However, while many CEO’s buy into the premise (and promise) of social media ad campaigns, it’s because they expect campaigns to...

Anil Malhotra
Anil Malhotra 6 December 2021
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What Does Black Friday Success Actually Look Like?

What Does Black Friday Success Actually Look Like?

Black Friday has long been a staple of the US shopping calendar, and over the last decade or so, it has evolved from novel curiosity to one of the most notable days of the year for UK retailers. But what exactly does...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 3 December 2021
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How to Align Your Brand with Purpose-Driven Consumers

How to Align Your Brand with Purpose-Driven Consumers

Today’s discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values...

Desiree Gullan
Desiree Gullan 19 November 2021
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Infographic: Ecommerce Product Discovery Maturity

Infographic: Ecommerce Product Discovery Maturity

The State of Product Discovery Report explores how ecommerce ‘leaders’ differ from other companies in how they treat the customer journey, and their approach to search, merchandising and personalisation solutions.

Linus Gregoriadis
Linus Gregoriadis 10 November 2021
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Top 10 Tips for Finding and Hiring the Right SEO Provider

Top 10 Tips for Finding and Hiring the Right SEO Provider

In this digital world, effective search engine optimization is an essential need for any business to grow. If you are not using SEO techniques then your company will fall behind the competition or worse yet, become...

Ritu Sharma
Ritu Sharma 2 November 2021
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Ecommerce Leaders Embrace an Integrated Approach to Product Discovery

Ecommerce Leaders Embrace an Integrated Approach to Product Discovery

Ecommerce companies understand the importance of making it easier for customers to find what they want to buy. They also know the tools exist to help them do so. What marks out the market leaders is that they...

Michael Nutley
Michael Nutley 1 November 2021
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New Omnichannel Research Shows There’s More Than One Digital Divide

New Omnichannel Research Shows There’s More Than One Digital Divide

It's well known that those who grew up with the internet have different attitudes to those who grew up before it. But new research shows that digital natives of different ages see things differently too.

Michael Nutley
Michael Nutley 21 October 2021
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Infographic: 5 Key Findings from the Content Marketing Maturity Report

Infographic: 5 Key Findings from the Content Marketing Maturity Report

A new report from London Research and ContentCal explores how content marketing leaders are able to excel at this discipline, and reap the rewards. The infographic below summarises five of the key findings.

Linus Gregoriadis
Linus Gregoriadis 18 October 2021
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Building Customer Lifetime Value for Black Friday 2021 and Beyond

Building Customer Lifetime Value for Black Friday 2021 and Beyond

Over the past couple of years there has been a great deal for ecommerce retailers to feel unsure about. From pandemics to privacy updates, the goalposts haven’t remained in the same place for long. However, amidst all...

Charlie Casey
Charlie Casey 14 October 2021
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