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A Look at the Changing Media Landscape in APAC in 2021

A Look at the Changing Media Landscape in APAC in 2021

The evolving face of media consumption in Asia Pacific markets has presented advertisers and marketers with an interesting set of challenges. While digital media consumption is growing rapidly in urban centres...

Julian Newby
Julian Newby 23 April 2021
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A Look at the Changing Media Landscape in the US in 2021

A Look at the Changing Media Landscape in the US in 2021

In YouGov's recent panel discussion with agency and media industry leaders, YouGov explored how agencies, brands and media companies can navigate the changing media landscape in 2021.

Tamara Alesi
Tamara Alesi 23 April 2021
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A Look at the Changing Media Landscape in the UK and Europe in 2021

A Look at the Changing Media Landscape in the UK and Europe in 2021

The norms for media planning have changed rapidly thanks to Covid-19. Pandemic lifestyle shifts have seen many of us spending more time at home and less time taking trips outside. That’s led to some intriguing (and...

Julian Newby
Julian Newby 22 April 2021
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Global: How Will Covid-19 Affect the World’s Bank Branches?

Global: How Will Covid-19 Affect the World’s Bank Branches?

International data from YouGov Custom reveals that over half (56%) of consumers say they will avoid bank branches in future thanks to coronavirus.

Matt Palframan
Matt Palframan 21 April 2021
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The Most Popular Music Streaming Platforms in Key Markets Globally

The Most Popular Music Streaming Platforms in Key Markets Globally

As people spent more time at home last year, they turned to streaming services for entertainment and information. It wasn’t just video streaming that took center stage in people’s lives as they sought out...

Tamara Alesi
Tamara Alesi 19 April 2021
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Understanding the Marketing Customer Persona

Understanding the Marketing Customer Persona

How well do you know your customers? Market research is an essential weapon for any marketing team to undertake before they can develop an award-winning marketing strategy for a business. Part of this research...

Brad Chuck
Brad Chuck 16 April 2021
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Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Social media usage and engagement has changed drastically in the age of Covid-19, with 30% of consumers globally saying they paid more attention or interacted more with social media ads during this time. This can be...

Julian Newby
Julian Newby 15 April 2021
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Top Tools to Strengthen Your Online Reputation Management in 2021

Top Tools to Strengthen Your Online Reputation Management in 2021

Online reputation management involves optimizing the perceived reputation of your brand online. It involves monitoring and improving how your business is viewed online by analyzing the perceived notion of your...

Priya Kumari
Priya Kumari 7 April 2021
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Infographic: Omnichannel Marketing Excellence and the Role of CDPs

Infographic: Omnichannel Marketing Excellence and the Role of CDPs

A recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted...

Linus Gregoriadis
Linus Gregoriadis 6 April 2021
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Consumers are Willing to Pay More for Sustainable Brands

Consumers are Willing to Pay More for Sustainable Brands

The objective of this research was to explore consumer perceptions of the relationship between corporations and sustainability, to understand which are the factors that create the impression of a sustainable brand.

Lindsay Parry
Lindsay Parry 6 April 2021
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Offline vs Online Digital Marketing Courses : Which is Better for You ?

Offline vs Online Digital Marketing Courses : Which is Better for You ?

Confused about joining offline or online digital marketing courses? Don't worry, we have listed all the pros and cons of both courses so you can decide the best way to learn digital marketing.

The ADMC
The ADMC 1 April 2021
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59% of Consumers Believe Taking a Stance Matters, Research Reveals

59% of Consumers Believe Taking a Stance Matters, Research Reveals

Brands can and should take a stance on social and political matters, according to new research by Kubi Kalloo and its partner Alligator Digital. A survey of 600 people in both the US and UK has uncovered that 59% of...

Kristin Hickey
Kristin Hickey 31 March 2021
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How to Deal With Online Account Hacking?

How to Deal With Online Account Hacking?

More often than not, you may find yourself at the receiving end of an internet breach. It could be a hacked social media account or leaked passwords online. This article talks about some prominent avenues you can...

Richa Sharma
Richa Sharma 30 March 2021
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A Guide to Event Marketing and Promotion

A Guide to Event Marketing and Promotion

With the government roadmap to recovery and the increasing awareness that a sense of normality is soon to be upon us, the events industry is gearing up for a battle of immense proportions as they consider a return to...

Brad Chuck
Brad Chuck 23 March 2021
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New Social Media Tool Reveals Nike and Adidas Unable to Compete with Gymshark in Influencer Marketing

New Social Media Tool Reveals Nike and Adidas Unable to Compete with Gymshark in Influencer Marketing

HypeAuditor’s new Competitor Grid reveals which brands are leading the way when it comes to influencer marketing.

Pauline Delorme
Pauline Delorme 23 March 2021
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5 Transformational Impacts of ICM for Retail

5 Transformational Impacts of ICM for Retail

We’re used to referring to technological laggards as ‘dinosaurs’ but that term is even more appropriate today. The arrival worldwide of the COVID-19 pandemic was our metaphorical asteroid. It landed among us with...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 22 March 2021
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A Guide to Influencer Marketing

A Guide to Influencer Marketing

Influencer marketing is a strategy that identifies people who have a strong influence on a brand's industry or target audience, but where can a business start with Influencers?

Brad Chuck
Brad Chuck 18 March 2021
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Understanding Your Business Marketing Assets

Understanding Your Business Marketing Assets

Marketing assets include anything used by an organisation to promote its products, services, or brand. But which assets are right for your business?

Brad Chuck
Brad Chuck 17 March 2021
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The Importance of Neurocreativity for Brands

The Importance of Neurocreativity for Brands

A picture tells a thousand words, but what if your picture’s message is lost in translation? Saddington Baynes Head of Insights Callum Gould talks about the importance of measuring emotions in campaigns and how to do it.

Callum Gould
Callum Gould 17 March 2021
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Digital Enrolment Delivers Benefits Across the Organisation

Digital Enrolment Delivers Benefits Across the Organisation

New research by London Research for Adobe shows that the combination of on-line forms and e-signatures isn't just a way to deliver an improved customer experience. Companies are also using it to increase...

Michael Nutley
Michael Nutley 15 March 2021
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Social Media Listening: The Ultimate Guide

Social Media Listening: The Ultimate Guide

Unless you’re selling literal ice to penguins, someone is talking about your brand even as you’re reading this. What is even worse, you will not know about it unless they tag. Social media listening is meant to fix that.

Aleh Barysevich
Aleh Barysevich 15 March 2021
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A Marketing Guide to Social Listening

A Marketing Guide to Social Listening

In marketing, listening and monitoring has become an essential way of discovering the true feedback of your brand, your business service and your people.

Brad Chuck
Brad Chuck 9 March 2021
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As Lockdown Continues, People are Craving Interaction. How Can Brands Help?

As Lockdown Continues, People are Craving Interaction. How Can Brands Help?

As the lockdown goes on, reports up and down the country are showing that loneliness is growing. But it will surprise no one to hear that human beings are a social species, that ‘no man is an island’. Introvert or...

Dan Andrews
Dan Andrews 5 March 2021
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New Research Reveals What it Takes to Have a Loved Brand

New Research Reveals What it Takes to Have a Loved Brand

Love for a brand has a massive impact on customer loyalty and recommendations according to a new study from Energy PR.

Louise Findlay-Wilson
Louise Findlay-Wilson 19 February 2021
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Criminal Bots Rinse Companies Out of £700k a Year as Click Fraud Rises 30% Due to Covid

Criminal Bots Rinse Companies Out of £700k a Year as Click Fraud Rises 30% Due to Covid

As the world changed in 2020 and consumer priorities shifted to home-schooling, one’s health and ecommerce, fraud schemes and criminal gangs adapted and ramped up their efforts to defraud businesses of nearly £...

Laura Moross
Laura Moross 5 February 2021
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