Drew Cameron 28 April 2023

Categories Research, Search Marketing, Strategy & Operations

A Good SEO Strategy Must Include These Elements

Planning, optimising, and arranging your website to improve its search engine ranking is the process of developing an SEO website strategy. A solid SEO plan will help you better match search intent, resulting in more reliable traffic and leads for your business.

Your main route to increasing organic traffic to your website is through search engine optimisation (SEO). But, it may also feel too much.

How do you get started? On what should you concentrate? Should it be keyword-based content, link-building, or both?

Given how diverse SEO is, several elements influence it. Nonetheless, certain components are more crucial than others since they have the most influence. We'll focus on them in this discussion.

4 Crucial SEO Components for Success

A successful SEO strategy requires at least three essential components, according to Digital Authority Partners (DAP):

1. Content
2. Linking to Profile
3. Social Media

We'll go through each in more detail and include one more.

1. Write Content that is Focused on People

While it is cliche, the adage "Content is king" is still relevant today. The most stunning website design and the strongest link profile won't matter if your content is subpar.

After all, visitors aren't browsing at your page to appreciate its design or browse your links; rather, they are searching for information or answers that they are hoping you will offer.

Throughout time, the sorts of material that perform well have evolved. These days, infographics and visual blog articles are in vogue for two reasons:

1. The resolutions on modern tech products, like computers and smartphones, are amazing. Videos and images have excellent clarity, detail, and colour.
2. Without overwhelming visitors with excessive text, media assets provide additional context for the data.

No matter what kind of content you want to create, the basic guideline is to write for people instead of search engines.

A new algorithm update termed useful content is now being implemented by Google. It seeks to reward worthwhile, beneficial copies with higher ranks. These articles should, more particularly, be believable, reliable, unique, and customer-focused.

Only if you prioritise the requirements of humans over those of search engine spiders or bots can your content accomplish these qualities. To put it another way, your main content marketing goal is to provide authoritative, accurate, pieces that may enhance the lives of your consumers.

Also, a page's ranking on search engines no longer just depends on keywords. In order to learn how words and context relate to one another, Google, for instance, has BERT.

2. Layout a Sound Link-Building Plan

Contrary to common opinion, it's still possible to index and rank without links. Nevertheless, the time it takes to see the outcomes of your SEO strategy will be longer.

Almost as effective as content marketing is link-building, or the act of generating inbound links to your website:

1. Your site will become more visible if you build links to it.
2. Your reliability and trustworthiness increase when you receive links from high-quality websites.
3. Do-follow links spread link juice and raise the page rank of your websites.
4. Link building raises domain authority, a factor that affects your likelihood of appearing high in search results on Google.

Even while developing ties is necessary, the approach is more crucial. You want to draw visitors naturally from reliable, pertinent pages.

One clever strategy is to register your website with directories like Google My Business. Without the headache of haggling with webmasters, it enables you to create an inbound connection. By appearing in reviews and the search results, it also improves your exposure and attracts visitors.

3. Combine the Management of Social Media with Link-Building and Content

High rankings on search engine result pages don't necessarily follow from being engaged on social media (SERPs). Facebook is not used as a ranking factor.

However social media platforms like Twitter, Pinterest, Instagram, and others are still essential SEO components for the following reasons:

1. The rate of involvement on social media is among the greatest. Micro-influencers on TikTok alone received 17.96% engagement, compared to 4.96% for mega-influencers.
2. It promotes brand exposure and link development. Social networking is a fantastic channel for content promotion. It may be used to increase lead generation by bringing visitors to your website or blog.
3. On these sites, content sharing is simple. You're ready to go once you've included your article link and a succinct description.
4. In social media, keywords also work. There are several of these websites that also function as mini search engines, thus certain standard SEO strategies are also relevant here.
5. You may get famous by using these websites. In terms of links, brand mentions, and click-through rates, virality indicates more of each.

In general, social media enhances the results of your SEO efforts, particularly content and link-building techniques.

4. Focus on User Experience in Your SEO Strategy (UX).

Search engines are here to help people, and they'll only become better at it. Expect Google and other businesses to provide additional features aimed at improving the user experience (UX). 

Have a look at these instances:

1. Now, Google takes into account a website's loading speed when determining its ranking.
2. Also, the business is punishing websites that use obtrusive pop-ups.
3. Because long-form material is frequently linked to in-depth and thorough pieces, Google now rewards individuals who provide it.
4. The search engine now prioritises indexing for mobile devices.

All of them point to the same conclusion: your SEO efforts should centre on UX. Start by keeping an eye on your primary web vitals.

What do core web vitals entail? According to Google, characteristics including loading time, engagement, and visual stability all have a substantial impact on user experience (UX):

1. FID (first input delay) gauges how long it takes a user to engage with a website once they are there.
2. How frequently visitors to a website encounter abrupt layout changes depends on cumulative layout shift (CLS).
3. The length of time it takes for a website's primary content to load is indicated by the largest contentful paint (LCP).

These factors affect your SEO in a variety of ways. For instance, a website that is sluggish is likely to have a high bounce rate. On the other side, a high CLS score can decrease your click-through rates, which will result in lost revenue. A website that loads quickly and is simple to use will do better at keeping users.

Last Remarks

Because SEO is so difficult, you won't know whether your strategy is effective until after a few weeks or months of deployment. Popular methods may fall short.

For these reasons, a lot of companies use digital marketing services to rank. To create a better organic search strategy that is more scalable and efficient, they rely on the team's knowledge.