Brenda Lister 31 October 2023

Categories Ecommerce, Mobile, Technology

7 Tips To Accelerate and Grow an E-Commerce Application in 2024

So you've set up a great e-commerce mobile app, but it's not living up to your expectations. It is a common problem faced by many businesses. Creating and managing an e-commerce application is no easy task, but driving high-quality conversions is even more challenging.

The good news is that there are some actionable steps you can take in order to boost your traffic, increase customer satisfaction, and amplify your sales.

That's what we're here to help you with. Let's cut right to the chase and look at seven great tips to accelerate and grow your e-commerce app in 2024. 

Level Up Your E-Commerce App in 2024: 7 Great Tips

According to Insider Intelligence, mobile commerce (Mcommerce) sales are expected to reach an impressive $415.93 billion by the end of this year, making up about 6% of all retail sales.

So clearly, demand is not the issue. Most people like to do their shopping online using smartphones. If you're not getting much traffic and sales from your mobile app, here are some tips to help you address any underlying issues.

1. Make Your App Fun and Easy to Use

User experience will always be very important. A subpar mobile app UX design will not encourage people to return. Almost 59% of users abandon apps within a month of downloading, and by three months, that number grows to 75%. If you want your e-commerce mobile app to steadily grow and attract users, make it user-friendly. 

Here are some ways you can make the mobile app experience seamless for every user:- 

• Design with mobile in mind: People choose to use your app instead of your website for a reason. Respect the medium and deliver what they're seeking.

• Showcase high-quality product images: High-quality images with clear zoom functionality allow users to visualize what they're purchasing. Users are more likely to abandon their purchase if your product images are not of good quality.

• Offer personalization: Integrate personalization into your mobile app in a way that doesn't overwhelm or make users uncomfortable. Try using location-based marketing and relevant in-app messages. 

• Use customer satisfaction surveys: By gaining valuable insights directly from your users, you can better understand their needs, preferences, and pain points. This feedback can help you make informed changes to your app, ultimately leading to enhanced user experience.

2. Drive Organic Traffic by Making the App Searchable

There are a few different strategies you can leverage to make your app discoverable and attract organic traffic -

• App Store Optimization (ASO): This strategy is all about optimizing your app with the right categories and keywords. This helps users find your app, ultimately driving more downloads. When people stumble upon your app through organic search, they're more likely to become regular users, increasing the app's lifetime value (LTV). ASO can also help with your advertising campaigns, especially if you plan on using Google Ads' contextual advertising. 

• Create a landing page for your app: A dedicated landing page for your e-commerce mobile app can also help in increasing the app's discoverability. This will be a single webpage that showcases your app's functionality and features. It should have persuasive calls to action encouraging people to install the app. 

• Email marketing: This is a powerful tool to target specific audience segments with promotional messages. Email marketing not only helps to maintain a strong connection with existing customers but also entices potential customers with special offers and discounts. 

3. Build a Community Using Social Media Marketing

Building a lively and interactive community for your e-commerce mobile app can be a great way to increase customer retention, drive sales, and enhance brand loyalty. Social media platforms can help you here. Follow these steps to start building your community on social platforms:-

• Start with platforms where your target audience is most active. For instance, if you're targeting Gen Z and millennials, TikTok and Instagram would be a better choice. This is where they are known to hang out most. 

• Use your content to show off your products, give them a sneak peek behind the scenes, and provide information that will be useful for them. Keep things interesting by mixing it up, and try new trends to keep your audience entertained.

• Take the time to respond promptly and professionally to both positive and negative feedback. You need to show your users that you're actively listening and are ready to address their concerns.

• Contests and giveaways are excellent for getting your community involved. It can help create excitement about your app. 

• Try connecting with your audience in real time using live-streaming features on social media platforms. 

4. Use Omnichannel Marketing to Reach Your Customers

Customers have various methods of connecting with your brand. Some might use mobile apps, while others might visit your website or engage on social media. Omnichannel marketing allows you to provide a smooth and seamless shopping experience across all these different channels. 

Here are some ways omnichannel marketing helps grow your e-commerce app - 

• Personalization: Omnichannel marketing combines data from different channels, so you can better understand your customers' preferences and shopping behavior. This knowledge lets you suggest products tailored to their interests and previous purchases, boosting in-app purchases. 

• Recovering lost sales: An effective omnichannel strategy helps you recover sales that may have been lost because of abandoned carts. One effective way to do this is by setting up automated email reminders for customers who leave their carts on your mobile app.

• Targeted push notifications: With an effective omnichannel marketing strategy, you can customize push notifications to match a customer's interests and behavior. If, for instance, a customer displays interest in a particular product category on your website, you can send a customized push notification to their mobile app with a special offer related to that category. 

Leverage Influencer Marketing to Enhance Reach

Influencer marketing offers a unique and authentic way to promote your e-commerce mobile app. Whenever your mobile app gets featured in a post or video, the influencer will also include links to your app or website. This can help drive a lot of relevant traffic, helping you grow your e-commerce application. 

Another advantage of influencer marketing is that it can trigger impulse buys. When people find inspiration in an influencer's experiences or see them as role models, it can lead them to make impulsive purchase decisions.

Using influencer marketing, you can tap into this psychology and potentially boost sales for your app. The key is to rope in influencers who are relevant to your industry and reach. There are many influencer marketing platforms that can help you set up campaigns, find influencers, and do a lot more. 

5. Use Deep Linking for Targeted Marketing

Deep linking is a great tool for steering mobile app users to particular pages within the app. Here's how you can use this for targeted marketing:-

• User segmentation: The first step is to categorize app users based on their actions. Using your mobile app stats, you can easily spot users who recently bought certain products or added something to their wishlist. 

• Targeted offers: Once you have identified these different user segments, it's time to fine-tune your marketing strategy. Consider offering comfort-seeking users a selection of additional "comfortable" products from your wide assortment. Make sure to highlight these products through targeted advertisements on specific landing pages.

• Deep linking: Now, this is where deep linking steps in. When a user clicks on one of these ads, they will instantly land on a page in your e-commerce mobile app that has products that are a great fit for them.

6. Make Data Security a Priority

Ensuring data security and safety of transactions across all payment methods is non-negotiable. For 62% of global customers, data security is just as important as any other mobile app feature. If you want to grow your e-commerce app, think security first. 

• Secure Transactions: Make sure to have strong security measures in place to keep transactions safe for all payment methods supported in your app. Include a strict authorization process to add an extra level of protection.

• Comprehensive Encryption: Ensure maximum security by encrypting all personal information, including user identities and sensitive bank account details. 

7. Offer More Choices in Payment Options

Adding different payment methods is a smart move to cater to as many customers as possible. The more choices you give your users, the better chance they have of completing their purchase.

Think about debit and credit cards, international transfer systems, and e-wallets. You don't want to lose a potential buyer at the final stage just because you didn't support their preferred payment method. 

Wrapping Up

That's a wrap on our seven pro tips to accelerate and grow your e-commerce application in 2024. It's clear that the world of e-commerce is on a fast track, and staying ahead of the curve requires strategy and readiness.

With these pointers in mind, you'll be able to get more users on board and create an amazing shopping experience for them. 

Remember to take it one step at a time, and before you know it, your e-commerce application will be speeding ahead of the competition.