Steven Boccone has carved a niche for himself in the dynamic New York marketing scene, backed by a career surrounded by keen industry minds. As the CEO of GBX Digital, he taps into the city's vibrant idea pool and his extensive professional network to address digital marketing challenges effectively. Boccone's academic roots in accounting and economics from the University of Maryland at College Park laid the groundwork for his diverse career path. Transitioning from significant roles in finance at Morgan Stanley and Standard Chartered, the 2008 Housing Crisis prompted his move into marketing. He then became instrumental in the growth of early online marketing giants SEOP.com & ReputationManagementConsultants.com, serving as CFO, COO, and Asian Country Manager. Additionally, his consultancy work has sharpened businesses' financial and marketing strategies across the board. At GBX Digital, Boccone's daily agenda includes demystifying SEO, online reputation management, PR crisis handling, and the intricacies of PPC and social media marketing for companies. While he has a particular affinity for the finance sector, his expertise spans across healthcare to online retail, showcasing his adaptability. Boccone's method relies heavily on data analysis. With a keen financial perspective, he dives into metrics to guide strategic decisions, analyzing customer trends, forecasting, and evaluating campaign outcomes for a comprehensive success strategy. His ultimate aim is to cultivate dependable teams that elevate marketing efforts. Beyond his U.S. endeavors, Boccone has also ventured into life in Asia, especially in the Philippines, engaging in charitable efforts and cultural immersion. His extensive experience as CMO, COO, and CFO provides him with a wide lens on economic shifts and business tactics, making him a versatile figure in the industry.