Peter Wallace is Managing Director, EMEA, at global technology and media company, GumGum. For over a decade, GumGum has applied its proven machine learning expertise to extract value from digital content for the advertising and sports industries. GumGum's proprietary contextual intelligence engine uses computer vision and natural language processing technologies to scan text, images and videos when evaluating digital content. Combining contextual advertising intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry leading efficiency, accuracy and performance.