Bing Ads to be the Future of Ad Exchanges: Get Ready to Invest
Bing is a search engine that gives users results that are often most relevant to their search – which means that it is safer to say that when it comes to prioritizing the intent-based searches, Bing is already doing a great task. Therefore, Bing ads are considered to be effective because users click through to the content they are interested in. They are thought of as being the future of ad exchanges because people are getting involved in ad exchanges that connect brands with the content and audiences they want.
Bing has the biggest algorithmic search engine on the web. Bing has partnered up with Yahoo! meaning that any time you use Yahoo you are renting out space from Bing, hence more exposure for your business and more traffic for your website.
Bing ads are effective as a means of advertising because they allow advertisers to target users' search terms. This allows businesses to offer their products through advertising campaigns that only show when consumers have specifically used pre-selected keywords.
Additionally, Bing ads are considered to be the future of ad exchanges because they are cost-effective and they increase the chance of specifically targeted users to see your ads and then decide to take action on your site.
Why Bing Ads are Considered the Future of Ad Exchanges
There are many reasons why Bing ads are considered to be the future of ad exchanges. Here are some reasons: -
- Bing ads account for 25% of all U.S. searches - Microsoft Advertising Network reaches over 100 million unique users monthly. When compared with AdWords, Bing Ads does not have cross-network competition and is advertising based on keywords and cost-per-click instead of cost-per-impressions.
- Bing Ads are challenging Google’s stronghold with better targeting - While Google Ads continues to dominate the ad exchange industry, Microsoft's Bing network is coming on strong and is challenging Google's stronghold. Some advertisers are saying that better targeting opportunities, improved data sharing, and better customer support make the BingAds platform attractive for the future.
- Bing Ads leverage new formats and an array of targeting methods - Bing ads are labeled effective because of their various targeting methods, willingness to experiment and create new ad formats, and a wide range of resources to aid merchant success.
As a search engine that is used by more than a few people in the world, Bing ads are highly effective and convenient. As a new advertising platform, it provides low-cost, minimal effort on your part and privacy protection for those who use it. This makes Bing ads perfect for advertisers who want to advertise products or services to their target audience without spending too much time and money.
Some of the Unique Features of Bing Ads
Bing Ads have numerous only-its-kind features. These include their ad exchange.
The only ad exchange which offers guaranteed exposure of ads with exposure monitoring, smart pricing to customers, automated and manual bidding options based on different factors such as location, device, time and content, ability to bid data on conversion tracking or remarketing action, and Bing shopping campaigns for accurate price comparisons.
More than half of the largest advertisers in the world consider Bing ads one of their biggest sources of quality traffic.
Bing Ads is Microsoft’s advertising platform for pay-per-click (PPC) online search engine marketing. Bing Ads were formed for two reasons:
- To help publishers increase their ad display and revenue, and
- To offer advertisers better ways of reaching customers.
Furthermore, here’re some additional advantages of Bing Ads:
- Bing Ads creates a smart system that helps you reach your goals and gives you the flexibility to easily adjust them as your business needs evolve.
- Bing Ads provides actionable insights to help you optimize your search ad campaigns.
- With Bing Ads, it is easier than ever for an advertiser to scale the number of ads or keywords for their campaign, in order to reach more people and sell more products.
In Conclusion
Bing Ads are increasingly becoming more famous among the target user groups. Bing Ads are classified as the future of ad exchange because of its target audience, you can target the audience with specific criteria and categorization as per your need.
The best part is, firstly it will not bother your budget as per CPC cost is concerned and secondly, you will get a better click rate in comparison to Google Adwords because their ecosystem is less polluted if we compare it to Google.
It has an advantage over-targeting audiences who are using mobile phones for buying or searching for a particular product. Imagine people who are using online ads on their mobile phones to buy a particular product from the online market which will increase the probability of getting a better conversion rate as compared to desktop users for buying that particular product.
Bing Ads Offer Better ROI 25%; More Leads and Lower CPCs
Bing Ads, you can generate relevant leads for your business.
Bing and Yahoo serve more than 130 million searches a month in the United States alone. Bing Ads offer better ROI, effective targeting options, and higher conversion rates. Almost 60 percent of U.S. searchers only use one search engine and 90 percent are loyal to one search engine.
If you are an advertiser or publisher and looking for the best ad exchange. Then, we advise you to go with Bing Ads. You may get a less number of audience but you will realize at the end that, this has very little competition and low CPC rates as compared to Google AdWords.
Unless there is good competition for a keyword, the CPC (Cost Per Click) will always be lower. The lower CPC rates also depend on your geographical location, whether it is a tier-1 country or tier-2 country. The more the CPC rates are, the better it is for publishers to earn more money. For example - Singapore, the USA, and the U.K have higher CPC rates whereas India has lower CPC rates, in general.