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GA4 vs UA: Breaking Down the New TerminologyGoogle Analytics 4 is the next-generation measurement solution. Come 1st July 2023, standard Universal Analytics properties will stop processing data. But what are the key differences between GA4 and UA? 

                David Schulhof
                3 April 2023
            
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Hybrid Marketing: The Benefits of Combining Print & Digital A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, we will explore...

                Rachel G
                31 March 2023
            
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SEO and AI: The Good, The Bad and The UglyAi is quickly changing the digital marketing landscape. For many marketers, this offers an opportunity for increased productivity, however, there are some important aspects to be aware of.

                Jon Kelly
                24 March 2023
            
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Digital Marketing Career Guide: Tips and Strategies for SuccessDigital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you are a student or an experienced professional looking for...

                Nine Grapes
                10 March 2023
            
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11 Digital Marketing Trends That Need to Be Considered in 2023Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks...

                Eliza Martin
                9 March 2023
            
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Customer Journey KPIs: 10 Tips to Identify and Track Every Stage in the Sales FunnelSales funnels are essential for sales teams to help identify and track their leads. It represents a base for various metrics in the sales process for startups and provides a valuable startup guide to understanding the...

                ernesto davion
                27 February 2023
            
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8 SEO Problems Solved by an SEO Artificial Intelligence ToolSEO has become a must-have for all websites, but it is not an easy task. It requires time and knowledge to properly optimize a website for best results. Fortunately, the rise of artificial intelligence (AI) has...

                charlier stephane
                24 February 2023
            
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Search Engine Optimisation: What Does the First Three Months of a Project Look Like?A search engine optimisation (SEO) project can be evaluated by many metrics, but the overarching goal is to improve the organic search presence of a website. That will result in attracting a higher volume of relevant...

                Greg Bortkiewicz
                20 February 2023
            
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Maximise Your Marketing Efforts with a Strong Content StrategyA successful content strategy is essential for businesses looking to engage with their target audience and achieve their marketing goals. From defining personas to creating and distributing content, there are several...

                Nick Colthorpe
                15 February 2023
            
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Top 5 Bad SEO Tactics You Should Always AvoidBusinesses and digital marketers know that bad SEO tactics negatively affect rankings. Here are 5 bad SEO practices that you should always avoid.

                Itamar Gero
                13 February 2023
            
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How to Measure ROI of SEO Marketers often struggle to articulate the value of their work and obtain the necessary resources. Web traffic and conversion data have little significance to those in charge of managing budgets. Knowing how to...

                Alina Olkhovska
                8 February 2023
            
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Highly Effective Google Ads Strategies for Aspiring Ecommerce CompaniesNowadays, many firms conduct their operations online, particularly ecommerce companies that primarily sell their products online and don't have a brick-and-mortar store. These companies typically rely on online...

                melissa harmon
                7 February 2023
            
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Paid Geomarketing – Geotargeting with Social & Google AdsWhat if your ads could appear to the right people at the right time? They can, and it’s all thanks to geotargeting. Whether used on social media or Google Ads, this marvelous marketing tool can bring about the...

                Diana Vasile
                30 January 2023
            
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SEO Trends to Leverage in 2023Thinking of new SEO things to use for 2023? Read this blog and you will get to know about SEO trends and insights that every marketer needs to know.

                Altaf Gilani
                17 January 2023
            
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Follow Links Vs. No Follow Links: A Comprehensive Guide to Help You DecideMaking decisions in the realm of digital marketing is a priority for webmasters and marketers. One such decision is whether to use follow links or no follow links and it isn't always easy to decide. 

                Marilou Pitlo
                16 January 2023
            
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How to Make the Most of Voice Search Optimisation for ClientsThe world of ecommerce has evolved ten-fold in recent years. From the introduction of social shopping to online marketplaces and mobile-friendly purchasing, ecommerce is more varied than ever before. For web pros...

                Fasthosts .
                9 January 2023
            
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Best Paraphrasing Tools for Content Marketers to Create Unique ContentParaphrasing is the key to original, top-notch material! The greatest paraphrase tools are used by marketers, authors, students, and most importantly, bloggers, to create original material. 

                Digital Doughnut Contributor
                6 January 2023
            
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Sudden Drop in SEO Ranking: What Should You Do? You get up one good morning and find your website's ranking drops on Google SERP. It definitely is a huge loss, as all your efforts to gain Google's trust have been suddenly forgotten.

                SEO Brisbane
                4 January 2023
            
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Importance of Web Design in Digital Marketing ServicesYour website is the representation of your products or services that you offer. It’s the place where most people will interact with you for business. It only makes sense if you come forward, interact with your...

                kiran beladiya
                3 January 2023
            
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Why the Best SEO Companies Always Start With Keyword ResearchBefore an SEO company creates any campaign they always start with research. How would you expect to succeed if you are not doing research into your niche and target market?

                Rio Sharma
                28 December 2022
            
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10 Types of SEO Strategies to Rank Higher in Search EnginesSearch engine optimization is a never-ending process. It is an important aspect of online marketing today. No website can afford to ignore link-building and having a proper content marketing strategy. The good news is...

                Daniel Martin
                19 December 2022
            
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9 Tips to Develop a Successful Ecommerce StrategyThere’s a lot more to selling online than listing on an ecommerce site or posting products and services on your website. Ecommerce is about developing a relationship with your customers from piquing their interest to...

                melissa harmon
                14 December 2022
            
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The Power of Star Ratings and Customer ReviewsThere’s a reason why star ratings and customer reviews are increasingly visible in advertising campaigns. This kind of social proof continues to help build trust and increase propensity to purchase, according to...

                Linus Gregoriadis
                5 December 2022
            
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11 of the Best Link-Building Strategies to Grow Your SEOStarting out on your link-building journey can seem daunting at first. In fact, over half (52%) of marketers say link-building is the trickiest SEO tactic, according to data from Ascend2. It’s also one of the most...

                Jen Macdonald
                23 November 2022
            
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The Terrifying State of Digital Marketing Halloween might be an unsettling time for many of us, but it pales in comparison to the daily life of your typical digital marketer. After all, we just need to take our kids trick-or-treating, or bear witness to a bit...

                Anil Malhotra
                16 November 2022
            
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