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Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

In 2020, Covid-19 forced many retailers to pursue promotional and loyalty programme activity using luck rather than judgement. This is entirely understandable given the upheavals that sent shock waves through even the...

Robin Coles
Robin Coles 26 February 2021
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How To Improve Your Email Marketing Campaign Using Video

How To Improve Your Email Marketing Campaign Using Video

Emails remain one of the marketing channels with a higher conversion rate, and no email works better than one you combine with video content. In this piece, we show you how video can help you boost your email...

Victor Blasco
Victor Blasco 3 February 2021
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From First-Time Customer To Loyal Brand Ambassador In 5 Stages

From First-Time Customer To Loyal Brand Ambassador In 5 Stages

As marketers, it’s too easy to focus resources on acquiring new customers or reducing churn. So how can you ensure your most loyal customers are getting the exclusive experience they deserve? The 5 Principles of...

Alyssa Jarrett
Alyssa Jarrett 2 February 2021
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Connecting With Your Customers Throughout Covid With Mobile Wallet Technology

Connecting With Your Customers Throughout Covid With Mobile Wallet Technology

In the wake of the Covid-19 pandemic, most businesses have digitised at least some of their brand’s marketing efforts to both protect employees and connect with consumers.

Alex Catalan
Alex Catalan 10 December 2020
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How CDPs Play a Crucial Role in Omnichannel Marketing

How CDPs Play a Crucial Role in Omnichannel Marketing

New research from London Research and BlueVenn highlights the important role played by customer data platforms (CDPs) in providing a solid foundation for omnichannel marketing. The Omnichannel Marketing Excellence...

Linus Gregoriadis
Linus Gregoriadis 7 December 2020
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Changing Email Marketing Scenarios And The Rising Importance of Database Sales

Changing Email Marketing Scenarios And The Rising Importance of Database Sales

Learn about challenges in email marketing and the increasing demand in database management for successful and email efficient marketing campaigns.

Amberlynn Adam
Amberlynn Adam 5 November 2020
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Three Key Takeaways From The Omnichannel Marketing Excellence Report

Three Key Takeaways From The Omnichannel Marketing Excellence Report

A new report from Digital Doughnut sister company London Research explores the extent to which organizations are delivering integrated customer experiences. Carried out in partnership with BlueVenn, the research is...

Linus Gregoriadis
Linus Gregoriadis 28 October 2020
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How To Boost Marketing Results By Adding Videos In Your Email Campaigns

How To Boost Marketing Results By Adding Videos In Your Email Campaigns

How can you make email marketing even more effective? Is the best way to include engaging content as a video?

Valerie Frolova
Valerie Frolova 15 October 2020
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Startup Growth Hacks: How To Send Cold Emails That Get Responses

Startup Growth Hacks: How To Send Cold Emails That Get Responses

Startups and small businesses wishing to reach new partnerships, PR outlets and new sources of organic traffic without the help of an agency need to master the essential steps of cold outreach.

Eleanor Bennett
Eleanor Bennett 24 September 2020
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5 Reasons Why You Should be Purchasing a Targeted Email List

5 Reasons Why You Should be Purchasing a Targeted Email List

When it comes to B2B marketing, purchasing targeted email lists come with many benefits. Let’s have a clearer and better understanding of why an email list is important and how they can accelerate B2B lead generation.

Stella Scooby
Stella Scooby 23 September 2020
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There’s No Such Thing As The Perfect CMS

There’s No Such Thing As The Perfect CMS

In the current pandemic-induced era of accelerated digital transformation, a “digital business card” is no longer enough to survive. Having a strong online presence is in fact essential for businesses to thrive in...

Chris Purcell
Chris Purcell 18 September 2020
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Innovate or Fail: How Digital Innovation is the Key to Survival in a Crisis

Innovate or Fail: How Digital Innovation is the Key to Survival in a Crisis

It is widely accepted that the Covid crisis has forced as much change in 10 weeks as was predicted to take place in 10 years, and for businesses around the world this has prompted some major pivoting.

Jenny Stanley
Jenny Stanley 7 September 2020
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Shopper Behaviour Has Pivoted – But Has Your Email Marketing? Exploding the Myths of Email in Covid-19

Shopper Behaviour Has Pivoted – But Has Your Email Marketing? Exploding the Myths of Email in Covid-19

As we always say to critics of email; if you think it doesn’t work, it’s because you’re not doing it right. Here are 9 things you can do right now as retail gets back to some kind of normal, that will get results. ...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 27 August 2020
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11 Simple Email Marketing Strategies to Skyrocket Your Growth

11 Simple Email Marketing Strategies to Skyrocket Your Growth

Email marketing is an approach where businesses can have a spontaneous, one-to-one, and personalized connection with their customers.

Evie Harrison
Evie Harrison 25 August 2020
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Importance of Email Marketing for Better Conversion Rates

Importance of Email Marketing for Better Conversion Rates

Email marketing has been around since the 1970s and is here to stay! A lot of people believe that email marketing is dead but it’s far from it. Email marketing is the king of all marketing channels and is still...

Sara Williams
Sara Williams 28 July 2020
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Martech Migration

Martech Migration

The martech landscape has always been complex, but with more and more new ways to engage customers, it becomes even more challenging to navigate the different concepts and capabilities – all too often we’ve seen the...

Tim Biddiscombe
Tim Biddiscombe 16 July 2020
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6 Steps to Choose the Best Email Builder

6 Steps to Choose the Best Email Builder

Instead of relying completely on intuition or friends' recommendations, we should remember about six key criteria that help to choose the most suitable email builder and editor.

Dmytro Zaichenko
Dmytro Zaichenko 16 June 2020
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The Branded Content Marketing Association launches influence pitching competition - what would your pitch be?

The Branded Content Marketing Association launches influence pitching competition - what would your pitch be?

One of the biggest challenges in the highly competitive world of influencer marketing, is pitching to win brand campaigns. The BCMA, (Branded Content Marketing Association) and leading authority on influencer...

Gordon Glenister
Gordon Glenister 3 June 2020
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How to Uncover Customer Insights in Cross-Channel Marketing

How to Uncover Customer Insights in Cross-Channel Marketing

In an ideal marketing world, traditional and e-commerce retailers would always know how and when to interact with their target audience to engage them in the best possible way. If there was only one communication...

Patrizia Casoni
Patrizia Casoni 1 June 2020
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What Are the Key MarTech Trends and Tools That Can Help Companies During the Covid19 Crisis ?

What Are the Key MarTech Trends and Tools That Can Help Companies During the Covid19 Crisis ?

In light of the Covid19 pandemic, how can companies potentially leverage marketing, advertising and sales technology to increase efficiency and get the most out of limited marketing spend.

Glenn Matchett
Glenn Matchett 26 May 2020
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Preparing for the Green Shoots of Recovery: How Marketing Must Prepare

Preparing for the Green Shoots of Recovery: How Marketing Must Prepare

I, for one, can see the green shoots of recovery. The economic market has been hit hard by the pandemic we wish to not speak of, with thousands of businesses struggling and relying on government support to stay afloat...

Brad Chuck
Brad Chuck 15 May 2020
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How to Avoid Spam Traps and Protect Your Sender Reputation

How to Avoid Spam Traps and Protect Your Sender Reputation

There are few phrases that can cause an email marketer as much trepidation as “spam trap”. Countless hours of work can explode unexpectedly and lead to a damaged sender reputation, negative campaign results, or even...

Jenna Devinney
Jenna Devinney 12 May 2020
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6 Must-Follow Email Marketing Metrics

6 Must-Follow Email Marketing Metrics

When it comes to managing the overall success of your email marketing campaign, understanding your targeted audience’s behaviour is essential. Today we will talk about the benefits associated with understanding email...

Skirmantas Venckus
Skirmantas Venckus 11 May 2020
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Reasons Why Your Email Subscribers are Inactive

Reasons Why Your Email Subscribers are Inactive

Taking the time to ask new subscribers why they subscribe and saving their last visit data are two of the most powerful things you can do to keep your email readers engaged.

Kresten Bergsøe
Kresten Bergsøe 5 May 2020
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How to Attract a New Target Audience on Social Media

How to Attract a New Target Audience on Social Media

What everybody— small businesses, influencers, marketers— needs is a strategy for finding their perfect social audiences. Here, we outline a few non-negotiable steps you must take if you want to attract the right...

Anna Medina
Anna Medina 1 May 2020
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