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Brand Strategies for Successful Business in 2022When there are so many branding strategies laid on your plate, it is quite difficult to choose between them. It's hard to point out which branding types will work for your business. The best way to choose the...

                Jais Frank
                5 October 2021
            
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How to Measure Social Media Marketing ROISocial media ROI is one of the most important key performance indicators (KPI) in marketing. It is often expressed as a percentage. KPIs allow you to compare and contrast different marketing channels to determine the...

                Jenny Stanley
                4 October 2021
            
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Content Creation Trends Marketers Should FollowThe digital ecosystem is frequently changing as the times do, which is what constant digital marketers can count on. Hence, it’s always a part of their job descriptions to stay updated with the latest trends in...

                Edwin Deponte
                28 September 2021
            
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New Research Reveals Content Marketers’ Biggest BattleA crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

                Michael Nutley
                27 September 2021
            
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How Does B2B Social Media Differ From B2CSocial media marketing has become indispensable for business to consumer (B2C) as well as for business to business (B2B) marketing, however, some brands still don’t adapt their social media content to their target...

                Jenny Stanley
                27 September 2021
            
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5 Benefits of Working with Influencers You Should KnowThere are numerous benefits of working with influencers. This post lists the most common and not-so-common benefits you get from these influencer partnerships.

                Andrea Angioli
                23 September 2021
            
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Food Photo Cliché Examples for Marketers (and How to Avoid Them) Food photography is probably one of the commonly used types of visual content. We’re here to fill you in on how the look of food photos has changed over the past few years and what kind of images will make your...

                Alina Valyaeva
                21 September 2021
            
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Why Less is More on Social Media There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many channels are enough? 

                Desiree Gullan
                20 September 2021
            
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Why you Should be Marketing on Instagram Right NowInstagram is not just for people. It has become an international standard that allows brands to test their content, inspire new talent, showcase products and encourage viewers. This article is about how Instagram can...

                Digital Doughnut Contributor
                15 September 2021
            
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The Complete Guide to Marketing for Social Media AgenciesThis in-depth guide for social media agencies covers how these organizations can capture their clients and what marketing strategies they can use to make the most of their efforts.

                Sean Davis
                13 September 2021
            
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11 Marketing Tips for a Better Company Image In these modern times, social media, the use of the internet, and marketing strategy go side by side. Well, marketing strategy is the main cause for a success of a company or a product. The growth of a company is also...

                Charlotte Lin
                9 September 2021
            
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The 7 Most Effective Types of Social Media Advertising in 2021Online media promotions can be ads served to clients via web-based media platforms. Organizations use client data to serve profoundly significant ads dependent on communications inside a particular platform. In many...

                Bhavik Soni
                8 September 2021
            
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Top 10 Facebook Ad Mistakes Marketers Should AvoidWhen getting into Facebook advertising, you may get many misleading tips. Without any experience, marketers and business owners can easily get lost. You may assume that it’s easy: you’ll set a budget and choose your...

                Stephanie White
                6 September 2021
            
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7 Proven Tips to Increase Your Social Media Engagement in 2021Social media has taken its rightful throne in the world of marketing and for a majority of businesses, social media marketing has become imperative for brand growth. If done the right way, it can boost brand awareness...

                Digital Doughnut Contributor
                2 September 2021
            
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Strategic Steps to Building Digital Brand Trust for B2B Enterprise Markets in 2021 and BeyondIn the age of digital marketing, the single most important factor in accelerating a sales cycle is TRUST. The faster you get there, the faster your conversion will be a win. And since trust isn’t given, it is earned...

                Gal Borenstein
                31 August 2021
            
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Know How to Use Social Media to Boost Your Ecommerce BusinessIn the age of digital marketing, around 3.81 billion people across the world are connected through social media. It has such a huge user base and provides easy passage to reach the target audience in a fraction of the...

                Priyanka Rawat
                30 August 2021
            
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Beyond Customer Satisfaction by Joel Davis of Mighty SocialThink customer satisfaction and you could be forgiven for being propelled to a time when women wearing white gloves served ladies in large department stores. It smacks of the Madmen era when ads were created to...

                Janine Wood
                30 August 2021
            
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Cats and Dogs Boost Your Business By 300%. Here’s How.It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? We have both dog lovers and cat lovers at Sortlist, so it...

                Aline Strouvens
                27 August 2021
            
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Why Innovating Online Reputation Management Strategies are Imperative for Brands in 2021 Online reputation management is a strategy to influence and control the digital reputation of a brand. This strategy is similar to PR and consists of following and influencing the image of a brand. SERPs for branded...

                Priya Kumari
                25 August 2021
            
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Nail Your Media InvestmentLindsay Parry, Managing Director Nepa UK and Kalle Backlund, R&D and Head of MMM at Nepa, explain how brands can maximise their marketing ROI by translating insights into action.

                Lindsay Parry
                17 August 2021
            
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How to Use LinkedIn for B2B Marketing: Social Selling Via ExpertiseB2B marketers now have LinkedIn, a platform where they can listen to their prospects and be listened to. For B2B business, it means sharing values and getting loyal customers. How? With social prospecting. That way...

                Alona Shalieieva
                13 August 2021
            
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The Anatomy of a Perfect Instagram VideoIt’s not surprising that everyone seems to be on this platform these days. And while marketers know that it’s not easy to build a big, engaged community in there, big riches await any company that pull it off. ...

                Victor Blasco
                6 August 2021
            
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5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption Coronavirus shook the fiscal and operational thresholds of businesses across the globe beyond tolerable limits. And if you thought that the destruction was over, this isn't quite true for the post-pandemic...

                Priya Kumari
                5 August 2021
            
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Why Personalisation in Digital Marketing MattersIn 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million...

                Desiree Gullan
                5 August 2021
            
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Comprehensive Guide to Facebook Advertising FormatsBetween so many design, text and technical requirements, it can get pretty confusing how to optimise your Facebook ads. That's why, in this article, we will walk you through everything you need to know about...

                Jenny Stanley
                4 August 2021
            
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