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Get Ready for a Summer of Sport… On your Connected TVSummer 2021 is big for the sporting calendar and whether you’re into football, cycling or tennis we’re expecting some great entertainment in the coming months. Starting with this week’s Euro 2020 semi-finals, the...

                Colette Munnelly
                6 July 2021
            
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The Power of Affiliate Partnerships for Retail BrandsAcross Europe, retail brands are having to adapt to an ever-changing business landscape and economy.

The affiliate channel is well-positioned to support retail brands in driving growth online and many retail brands...

                Joanna Kenny
                5 July 2021
            
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What Businesses Need to Know: The Fundamentals of Video Content PlanningAs part of our new VidOps blog series, What Businesses Need to Know, we’re drawing back the curtain for a transparent look at how video production works for commercial businesses. This week: the fundamentals of video...

                VidOps VisualStorytellers
                2 July 2021
            
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5 Lesser-Heard Strategies to Get Your Influencer Marketing Campaigns Rolling As digital media becomes increasingly pervasive, more customers are consuming advertising on various digital platforms. For business leaders, it has become important to understand the peculiarities of these...

                Priya Kumari
                1 July 2021
            
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Your Website is More Important than Ever - in Light of Covid-19The pandemic has rapidly accelerated the use of new and existing technologies and as people continue to rely on digital connectivity, it's even more important for companies to have a well-optimised website. 

                Jenny Stanley
                1 July 2021
            
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Tips to Use Geomarketing to Drive Traffic to Your LocationAn estimated count of 6.3 billion users carry smartphones in 2021. The number is only expected to rise in the coming years. Take a look at this graphical representation to get a better idea. 

                Brian Handly
                30 June 2021
            
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Best Practice for Recruiting Non-Traditional Affiliate PartnersMany brands find that their growth from the affiliate channel has slowed or plateaued, and a small number of affiliate partners are driving the majority of their revenue. To alleviate risk, increase reach and...

                David Vince
                30 June 2021
            
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Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and EthicsConsumer demand for personalised digital experiences is higher than ever. Over two-thirds (69%) of consumers will move away from brands that target their communications badly, by unfollowing them on social media or...

                Steve Carrod
                29 June 2021
            
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Video Production Tips Leading up to Your Shoot DayWhen it comes to content creation, I think we can all agree that video is the king. That’s not just because I work for a video content production company, that’s because facts don’t lie. Video is everywhere, countless...

                VidOps VisualStorytellers
                24 June 2021
            
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The Post-Covid World and the Shift in Customers’ BehaviorsCovid-19 has disrupted the business fraternity across the globe. The changes in customer expectations have been aroused due to the increase in the surfing habit of customers and the change in their lifestyles seeking...

                Priya Kumari
                23 June 2021
            
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Connected Television: Understanding and Fighting Back on Advertising Fraud’s New Frontier The United Kingdom is now ranked 14th in the world for countries targeted by bad actors looking to defraud marketers. Despite the UK coming in 20th in the list of the world’s most populous countries, a substantial...

                Dan Lowden
                22 June 2021
            
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What are the Best Native Advertising Platforms in 2021?Are you looking for the best native advertising platform? Native advertising is fast becoming the order of the day in the world of advertising. What makes it so unique that it's highly sought after? It's...

                Benjamin Ortiz
                22 June 2021
            
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The Benefits of Video in Sales and Marketing TodayWith many businesses seeing their sales and traditional marketing efforts severely impacted by Covid-19 – it’s now more important than ever before to stay on top of digital communications as part of marketing and...

                VidOps VisualStorytellers
                21 June 2021
            
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The Importance of Personalized MarketingIn a world where markets are becoming more competitive and consumers often have multiple choices of where to buy, fostering brand loyalty through personalized marketing is crucial.

                Dan Yeo
                16 June 2021
            
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What Does Good Campaign Analysis Look Like?So you’ve got the hang of sending out marketing campaigns, delivering a sequence of activity designed to help your customers do what they want, and in doing so, choose you over your competition. But what about...

                Tim Biddiscombe
                15 June 2021
            
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Why the Future of Marketing Needs VideoOnline video, with a few exceptions, is essential for marketing. Utilizing video content, marketers can gain far more data about their consumers than it is possible with traditional content. As well as how many...

                VidOps VisualStorytellers
                9 June 2021
            
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Powerful Digital Marketing Tools You Need in 2021 This article is presented by Promodome Communications to inform the audience about the amazing digital marketing tools that are direly needed by brands in 2021 to succeed. 

                Promodome Communications
                9 June 2021
            
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Top 10 Marketing Practices for Start-ups in 2021 Having a great idea, team, and funds alone are insufficient to grow your start-up. Start-up marketing is an entirely different ball game. Not all digital marketing strategies ought to provide you with the same sort of...

                Priya Kumari
                8 June 2021
            
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How to Increase Sales Using Visual ContentOver the past thirteen years, the world has seen one of the greatest technological shifts in our history. Every person is just a click away, meaning that the world is more connected than it’s ever been.

                VidOps VisualStorytellers
                7 June 2021
            
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6 Reasons You Need to Incorporate Video into Your Marketing MixDo you feel lead and client engagement (or worse, sales!) dropping? If so, incorporating a video marketing strategy has many benefits that can, directly and indirectly, help turn that trend around. Here are the...

                VidOps VisualStorytellers
                2 June 2021
            
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The Future of Digital Advertising will be Innovative, Agile and PersonalisedWith new legislation and technology, the digital advertising industry is rapidly moving toward a monumental shift in the way organisations will market and sell their products online, and brands must be prepared to...

                Glen Dormieux
                31 May 2021
            
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The Trends Delineating the Future of Digital Transformation Spending on digital transformation will continue to grow. According to IDC, the global investment in digital transformation is all set to grow at a compound rate of 17.1% per annum and will reach a staggering $2.3...

                Priya Kumari
                28 May 2021
            
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5 Reasons Why The Answer Is Always VideoIn business, it is a known fact that great marketing leads to an even greater amount of sales, and in this day and age, that statement has never been more true. But what is marketing in these times?  

                VidOps VisualStorytellers
                27 May 2021
            
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5 of the Best Startup Promo Videos of all TimeWe've selected 5 of our favourite promo videos from startups across the world to inspire you and see the potential of promotional video content.

                VidOps VisualStorytellers
                25 May 2021
            
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How to Formulate a Digital Marketing StrategyThis article is penned down by Aditya Rai, the Co-Founder of SORDITENTURE LLP. He is a Google Certified Marketer and has several years of industry knowledge in Digital Marketing. In this article, he has explained each...

                Devansh Chopra
                24 May 2021
            
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