Articles - Page 2 - Digital Doughnut

Filters

Filter by Topic

    
How to Define and Measure KPIs for an Advertising CampaignSometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to work with basic indicators. For example, a newly established sole proprietorship wants to...

                Polina Kedis
                29 December 2023
            
Read more

Why Employee Engagement is Crucial for Digital Transformation SuccessEffective employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a half times, according to a new study examining why 70 per cent of digital transformations...

                Andy Whitmore
                22 December 2023
            
Read more

Exploring the Synergy of Print and Digital: Crafting Effective Brand Engagement StrategiesThe article underscores the importance of grasping audience preferences, leveraging the print-digital synergy for storytelling, and adopting omni-channel approaches. Additionally, it addresses challenges, future...

                Valerie Castro
                21 December 2023
            
Read more

Why Do Clients Leave Agencies? (Spoiler: It's Not Because of Results)Client turnover is becoming increasingly problematic for marketing agencies. When agency owners get a sense that a client may be at risk, their typical response is to dive into their account and work on their numbers....

                Adrian GRECH
                18 December 2023
            
Read more

Unlocking Exceptional Traveller CX: The 5 Core PrinciplesIn the competitive travel and tourism sector, delivering a memorable traveller experience is paramount. Dive into our 5 Core Principles of CX tailored for this dynamic industry, guiding brands from crafting visionary...

                Andrew Addison
                14 December 2023
            
Read more

Maximizing the Impact of Google My Business in Omnichannel Marketing: A Comprehensive Deep DiveIn the digital age, businesses seek innovative ways to connect with their audience. Omnichannel marketing, which integrates various channels, is made even more effective with Google My Business (GMB). GMB is a free...

                Ashit Sharma
                13 December 2023
            
Read more

SaaS UX Design: Best Practices for Impactful ROIEffective Software as a Service (SaaS) User Experience (UX) Design is crucial for ensuring customer satisfaction, retention, and ultimately, a positive ROI. This involves creating intuitive, user-friendly interfaces...

                Ravi Shukla
                12 December 2023
            
Read more

The Future of Digital Marketing: Emerging Trends to Watch in 2024In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by...

                Atman Rathod
                7 December 2023
            
Read more

Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CXNavigating the intricate world of data, Purple Square helps businesses harness the potential of their information. Reflecting on simpler data times, this article emphasises that having an abundance of data isn’t...

                Andrew Addison
                6 December 2023
            
Read more

Unlocking the Potential of Infographic Marketing Statistics with ChatGPTIn today's dynamic digital landscape, capturing your audience's attention is no small feat. This challenge has driven innovation in content marketing, leading to a powerful synergy between ChatGPT, an advanced...

                Ashit Sharma
                6 December 2023
            
Read more

Marketing 2030: 5 Martech Trends You Can Prepare For NowWith so much month-to-month and year-to-year change and uncertainty, it’s a well known fact that predictions are never absolute or finite. This is especially true in the world of marketing. However, trends can be...

                Jamie Burrell
                4 December 2023
            
Read more

Digital Transformation Waste Bill Expected to Be $2 Trillion by 2026  New research explains alarming waste levels in digital transformation and the hefty price global businesses are paying for neglecting people in the process.

                Andy Whitmore
                1 December 2023
            
Read more

The Power of Print Advertising and Sales Funnel StatisticsIn an era dominated by digital marketing, print advertising statistics reveal a different narrative. Print advertising remains a significant and effective part of the marketing landscape. This article explores the...

                Ashit Sharma
                29 November 2023
            
Read more

SaaS Onboarding Made Easy – Your Guide to SuccessDiscover the secrets to smooth and effective SaaS (Software as a Service) onboarding. Learn why it's essential, and explore best practices to enhance user experiences. Find out how personalized journeys, intuitive...

                Ravi Shukla
                28 November 2023
            
Read more

Is Email Dead, Or Are We Just Bored With It?In today's digital era dominated by social media, instant messaging, and collaboration tools, one question looms large: Does email still have a role to play? Some argue that it's on life support, while others...

                Julia Herd
                22 November 2023
            
Read more

How Blockchain DApp Development is Paving the Way for the FutureSince its debut, blockchain technology has caused waves in several sectors. Blockchain technology has great promise for creating Decentralized Applications (DApps). DApps are revolutionary; they are changing how we...

                ruth weiler
                22 November 2023
            
Read more

Unleashing the Power of Event Marketing in Your Sales Funnel: In-Depth Statistics and Proven StrategiesIn this comprehensive article, we explore the world of event marketing and its impact on the sales funnel. Event marketing, when strategically integrated into the different stages of the sales funnel, can boost brand...

                Ashit Sharma
                20 November 2023
            
Read more

Best Practices for Effective Dashboard DesignIn the age of data-driven operations, dashboards have emerged as an essential tool for businesses. They serve as a gateway to data, enabling users to monitor, analyze, and visually represent vital performance...

                Ravi Shukla
                17 November 2023
            
Read more

IoT in PackagingThe world of packaging has experienced a paradigm shift with the introduction and integration of the Internet of Things (IoT). As businesses seek to enhance user experience, increase operational efficiencies, and...

                Jenny Stanley
                15 November 2023
            
Read more

The Imperative of Customer-Centricity in the UK & European Insurance SectorThe UK and European insurance industry is undergoing a significant shift towards customer-centricity. This evolution surpasses traditional sales methods, focusing on personalised interactions instead of mere...

                Andrew Addison
                13 November 2023
            
Read more

Harnessing the Power of Visual Statistics: Unveiling the Impact of Event MarketingThis article explores the vital role of visual statistics in event marketing. Event marketing, a dynamic and versatile strategy, has unique challenges when it comes to measuring its success. Visual statistics, or data...

                Ashit Sharma
                10 November 2023
            
Read more

From Press Releases to Boardrooms: The Rise of PR as Business StrategistsPublic Relations (PR) has long been viewed as the go-to field for media management, crafting narratives, and protecting corporate reputation. But as the business landscape evolves, PR professionals are finding...

                Julia Herd
                8 November 2023
            
Read more

Content Repurposing: Why You’re Missing Out if You Don’tProducing fresh content consistently is both time-consuming and resource-intensive, and not just that: what a shame is it to have spent hours, if not days, researching planning and writing content, for then it only...

                Alessandra Atria
                7 November 2023
            
Read more

How to Boost B2B Lead Generation with Content SyndicationExplore effective strategies for B2B lead generation with our guide on content syndication. Learn about strategies, choosing platforms, measuring impact and overcoming key challenges.

                Nick Colthorpe
                6 November 2023
            
Read more

Dark Patterns in UX Design: A Guide for DesignersLearn about the deceptive world of dark patterns in UX design and why it's crucial for designers to avoid them. Discover various types of dark patterns, their impact on users and businesses, and ethical...

                Ravi Shukla
                3 November 2023
            
Read more

    1 2 3 4 5
    ...