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Brands’ TikTok Strategies Need Male Millennial Focus in 2021New research from VidMob – the world’s first platform for intelligent creative – has found that male Millennials are set to drive the greatest growth on TikTok...

                Lisa Haskins
                13 January 2021
            
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5 Ways to Plan For Marketing Success in 2021Over the past year, Covid has turned traditional marketing strategies on their head.

Brick-and-mortar stores have rapidly transitioned online. Multichannel retailers have prioritised ecommerce overnight. Pureplay...

                Sophia King
                13 January 2021
            
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Predictions 2021: Digital Marketing2020 has been a year of accelerated digital transformation for practically all organizations.

                Rebekka Topholm
                12 January 2021
            
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Predictions 2021: Content ManagementWith the most business disruptive year soon behind us it becomes time to see what 2021 will bring.

                Rebekka Topholm
                11 January 2021
            
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PIM Predictions For 2021 That Will Drive Your Business ForwardProduct information management (PIM) is the foundation of a modern ecommerce strategy. In an increasingly AI-driven world, the ability to structure and expose your product data to AI-facing applications will be a...

                Rebekka Topholm
                8 January 2021
            
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Top 5 Ecommerce Predictions for 2021 2020 has in many ways been a globally changing year, and as the year is coming to an end, it is time to reflect and predict future ecommerce trends.

                Rebekka Topholm
                6 January 2021
            
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Innovative Tech Leaders Share Their Predictions for the New YearHow can we plan ahead at a time that consistently invalidates our capacity to foresee the future? This is a question all businesses must face as they build towards 2021. While it may not be possible to predict every...

                Digital Doughnut Contributor
                31 December 2020
            
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Customer Engagement Through Product Data - Helping a Cooker Tell StoriesIf you currently have a mental image of a cooking range perched on a stool, storybook open and alongside a child tucked into bed in rapt attention – this isn’t quite what we mean.

                Lucy Campbell-Woodward
                28 December 2020
            
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7 Ways to Nail Your Reels and TikTok Marketing StrategyThere’s a new kid on the block when it comes to social media marketing, and it’s quickly surpassed its rivals as the most popular among the younger generations, aka Generation Z and, more recently, Millennials.

                Adam Clark
                24 December 2020
            
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Join The Dots For Compelling, Competitive ContentWhen you consider how quickly businesses have to react today, it’s staggering to realise the barriers which many of them are up against. Despite contending with pricing that can change minute by minute, or stock...

                Lucy Campbell-Woodward
                22 December 2020
            
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How To Turn Vending Machines Into Marketing ToolsMarketing is essentially the art and science of getting the word out about your products. There are lots of ways you can do this. One of them is to put vending machines in places you couldn’t feasibly have a full...

                Jamie-Leigh James
                22 December 2020
            
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Building a Customer-Experience-Centric Ecommerce PlatformStrategically, there is no other way for development and growth in today’s ecommerce environment than to transform a business ecosystem to the headless, composable approach. It is not some fashionable new trend...

                Ilse Lauwens
                21 December 2020
            
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The Advantages of Headless CMS for Your BusinessHave you ever wondered exactly what headless content management is? If and how it might fit in to your existing tech stack? And most importantly of all, what advantages it could bring to your organization?

                Lucy Campbell-Woodward
                18 December 2020
            
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Striking the Right Balance Between Ad Revenue and Online User Experience Increased time on mobile comes at a steep price. Users are more susceptible than ever to digital fatigue, exhaustion caused by excessive time spent in front of screens. This burnout is more acute than before due to a...

                Sarah Jones
                18 December 2020
            
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Reactive Measures to Eliminating Design DebtThe pursuit of a faster time to market can often lead to design debt - the result of startups rushing through iterations with shortcuts such as lack of proper design verification - putting them at a risk of a complete...

                Sandra Parker
                17 December 2020
            
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Why Customer Experience is Key to a Successful Ecommerce TransformationIf a business can provide a unique, highly specialized and tailored customer experience (CX), this might become a significant competitive advantage. An excellent CX can beat any competition, even with a larger market...

                Ilse Lauwens
                16 December 2020
            
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5 Important Principles of Developing an Augmented Reality AppAccording to Statista, by 2022, the AR and VR market is expected to reach a market size of 209.2 billion U.S. dollars. Before integrating AR, here are five basic principles for a successful app.

                Jack Miler
                16 December 2020
            
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Connected Packaging for TetraPakTetra Pak is the world's leading food processing and packaging solutions company working closely with their customers and suppliers to provide safe food. The brand has been focusing on sustainability and working...

                Jenny Stanley
                15 December 2020
            
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AI On The Fly: 4 Essential Questions to Ask Your Contextual ProviderIn a digital climate where everything’s to play for, Peter Wallace, MD for EMEA at GumGum, explains how to separate real deal contextual providers from cowboys in the field.

                Peter Wallace
                14 December 2020
            
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Connecting With Your Customers Throughout Covid With Mobile Wallet TechnologyIn the wake of the Covid-19 pandemic, most businesses have digitised at least some of their brand’s marketing efforts to both protect employees and connect with consumers. 

                Alex Catalan
                10 December 2020
            
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How to Extend The Capabilities of CRM Using IoT and AIAre you planning to embrace AI or IoT-enabled CRM tools for nurturing long-term relationships with your customers? The factors highlighted in this post will help you understand how these novelties can help your CRM...

                Helen Cartwright
                10 December 2020
            
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New Innovative Formats - Instant PurchaseThe Covid crisis has seen companies pivot at impressive speeds, with a quicker adoption in the last 6 months than companies had seen in the last 6 years, ecommerce has been at the front of people's minds...

                Jenny Stanley
                8 December 2020
            
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How CDPs Play a Crucial Role in Omnichannel Marketing New research from London Research and BlueVenn highlights the important role played by customer data platforms (CDPs) in providing a solid foundation for omnichannel marketing. The Omnichannel Marketing Excellence...

                Linus Gregoriadis
                7 December 2020
            
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Podcast - Interview With Adrien Nussenbaum, Co-Founder and US CEO of MiraklPart of our special series of episodes that we're recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Adrien Nussenbaum, Co-Founder and US CEO of...

                Russell Goldsmith
                2 December 2020
            
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Podcast - Interview with Charles McManus, CEO of ClearBankPart of our special series of episodes that we're recording in partnership with the European PR Agency Tyto and their Own Without Borders podcast, this interview is with Charles McManus, CEO of ClearBank

                Russell Goldsmith
                30 November 2020
            
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