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5 Great Benefits of Advertising Your Business on Facebook

5 Great Benefits of Advertising Your Business on Facebook

The advertising landscape has changed drastically with the emergence of social media, especially Facebook. Traditional media no longer holds the same prominent position. Facebook is in the spotlight for advertising...

Jonathon Gorham
Jonathon Gorham 11 January 2022
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How New Concepts and Technologies are Shaping the Retail World

How New Concepts and Technologies are Shaping the Retail World

A look at the trends that have emerged during the Covid lockdown, by Valentina Candeloro, International Marketing Director, Mood Media.

Valentina Calendoro
Valentina Calendoro 10 January 2022
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Top 5 Mistakes When Creating a Website: What Will Get in the Way of Advertising?

Top 5 Mistakes When Creating a Website: What Will Get in the Way of Advertising?

Website development for ecommerce is a meticulous job with many intricacies to consider. That said, there is a range of nuances that could directly affect website performance, traffic, and other metrics. Technology...

Kyle McDermott
Kyle McDermott 7 January 2022
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Underrated Lead Gen Ideas for Real Estate Agents

Underrated Lead Gen Ideas for Real Estate Agents

The competition in the real estate market has always been tough. Real estate agents are always looking for new and innovative ways to find potential leads. With the help of technology, it is easier than ever before to...

Kenny Tripura
Kenny Tripura 4 January 2022
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Who’s Winning Christmas?

Who’s Winning Christmas?

Every year brands get their mascots Christmas-ready. These fluent devices which star in festive ads become iconic and an integral part of the build-up to Christmas. These are the top three festive brand mascots...

Lindsay Parry
Lindsay Parry 30 December 2021
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5 Digital Marketing Predictions 2022

5 Digital Marketing Predictions 2022

The digital marketing landscape changes rapidly and frequently, so it feels almost impossible to predict the future of digital marketing. That said, here are the top 5 predictions as things stand.

Rebekka Topholm
Rebekka Topholm 29 December 2021
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Blockchain: Solving the Media and Advertising Sector’s Challenges

Blockchain: Solving the Media and Advertising Sector’s Challenges

There’s a plethora of blockchain based companies and initiatives springing up which are focused on bringing the technology to the digital advertising market, yet while some sectors have embraced cryptocurrency with...

Kirsty Hunt
Kirsty Hunt 28 December 2021
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5 Top Ecommerce Marketing Strategies to Take into 2022

5 Top Ecommerce Marketing Strategies to Take into 2022

Online shopping is still gaining popularity, and 2022 might be the first trillion-dollar year for ecommerce, according to Adobe. Therefore, it is clear that businesses need to continue building their online presence...

Digital Doughnut Contributor
Digital Doughnut Contributor 24 December 2021
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The Power of TikTok for Brands

The Power of TikTok for Brands

For those that have missed the hype… first of all, where have you been? And secondly, TikTok is a video-sharing app which allows users to create and share snappy videos on any topic like dancing, singing or even just...

Ellie Atkinson
Ellie Atkinson 17 December 2021
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People Want to Shop Green — What Can Brands and Retailers Do to Help Them?

People Want to Shop Green — What Can Brands and Retailers Do to Help Them?

Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. As a trained scientist, I am obsessed with experimentation, empiricism and using...

Jeremy King
Jeremy King 14 December 2021
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What is a Video Monetization Platform?

What is a Video Monetization Platform?

Video monetization is the process of making money from video content that you (or someone else) have created. The next question is, how do you do that? Well, there’s an app for that! But, seriously, this is where a...

Vivian Atwater
Vivian Atwater 10 December 2021
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4 Creative Holiday Marketing Tips to Make Your Brand Stand Out

4 Creative Holiday Marketing Tips to Make Your Brand Stand Out

With just a few weeks until Christmas, marketers are already planning their next big campaign. If you're looking for some tips on how to get in the spirit of festivities and promote your brand during this time...

Sofia Wilton
Sofia Wilton 7 December 2021
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Long-Form Storytelling: The New Paradigm Shift for Marketers

Long-Form Storytelling: The New Paradigm Shift for Marketers

In a world where 4,000 advertising messages hit us on a daily basis, to describe attention as a scarce resource feels like the understatement of the century. Brands have a multitude of platforms competing for...

Digital Doughnut Contributor
Digital Doughnut Contributor 6 December 2021
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How to Accelerate Your B2B Business Growth with Artificial Intelligence

How to Accelerate Your B2B Business Growth with Artificial Intelligence

What is Artificial Intelligence? Artificial Intelligence is the concept of machines mimicking the problem-solving and decision-making capabilities of the human mind. In simple terms, it is the way of machines...

Shaifali Parihar
Shaifali Parihar 25 November 2021
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3 Ways to Use Marketing for Attracting Buyers to Your Business

3 Ways to Use Marketing for Attracting Buyers to Your Business

Running a business isn’t easy - if it was, everyone would do it. Many entrepreneurs love owning businesses due to being their own boss, pursuing a lifelong dream, or simply financial benefits they can reap as a reward...

Lydia German
Lydia German 24 November 2021
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The North Star Metric for Your Demand Gen Program

The North Star Metric for Your Demand Gen Program

The North Star Metric (NSM) is a metric that a business utilizes to drive growth. The more aligned your NSM is with your company’s core values, the higher your chances of achieving your goals. Your NSM must also...

Janki Sharma
Janki Sharma 19 November 2021
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How to Align Your Brand with Purpose-Driven Consumers

How to Align Your Brand with Purpose-Driven Consumers

Today’s discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values...

Desiree Gullan
Desiree Gullan 19 November 2021
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Is Old-School Advertising Dead? And Has Social Media Taken its Place in the UK?

Is Old-School Advertising Dead? And Has Social Media Taken its Place in the UK?

It’s the perennial marketing question: where should brands direct their advertising spend? If there was a simple answer to this question, there’d be no need for platforms like Attest. There’d be no need to inform...

Jeremy King
Jeremy King 18 November 2021
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Frequency Capping and Why it’s Important

Frequency Capping and Why it’s Important

Connected TV (CTV) is the most widespread it has ever been, and as time passes and technology advances, its growth will only continue to accelerate. With this dramatic shift in how people are consuming content...

Vivian Atwater
Vivian Atwater 16 November 2021
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The Most Important Elements of Web Design

The Most Important Elements of Web Design

Did you know that it only takes 0.005 seconds for visitors to form an opinion about your website? That's hard to believe, right? In other words, users only need a split second to decide whether they should stick...

Ellie Northcott
Ellie Northcott 16 November 2021
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Digital Marketing Tools You Need in 2022 to Achieve Success

Digital Marketing Tools You Need in 2022 to Achieve Success

Digital marketers these days are expected to be active everywhere at once to level up their marketing game. It has become more difficult than ever for businesses to succeed without moving forward with digital marketing.

Promodome Communications
Promodome Communications 15 November 2021
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The Game isn’t Over for Targeted Advertising, but Playing Strategies Must Change

The Game isn’t Over for Targeted Advertising, but Playing Strategies Must Change

Since Google announced the retirement of third-party cookies, the hunt has been on for a new, permanent, and privacy-safe replacement. But while the digital advertising industry has seen many solutions emerge...

Chris Hogg
Chris Hogg 9 November 2021
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What Are Google Ads' New Revolutionary Conversion Rule Values?

What Are Google Ads' New Revolutionary Conversion Rule Values?

Google Ads came up with a new update that provides more control over new smart bidding controls with conversion cost rules. This article explains what these new rules are and how to leverage them.

Ghia Marnewick
Ghia Marnewick 5 November 2021
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Difference Between Marketing and Advertising – How is it Important for Your Business?

Difference Between Marketing and Advertising – How is it Important for Your Business?

Marketing and advertising are usually combined together but they are not similar things, and if you wish to be effective with either, you should know how and why they are distinctive and how to utilize each successfully.

Charles Jaye
Charles Jaye 28 October 2021
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New Omnichannel Research Shows There’s More Than One Digital Divide

New Omnichannel Research Shows There’s More Than One Digital Divide

It's well known that those who grew up with the internet have different attitudes to those who grew up before it. But new research shows that digital natives of different ages see things differently too.

Michael Nutley
Michael Nutley 21 October 2021
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