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Social media trends to dominate 2019

Social media trends to dominate 2019

Social media has become an inevitable part of our lives and companies continues to invest their platform to make it immersive and relevant to users. Companies and small scale businesses are immensely focusing on...

Mahipal Nehra
Mahipal Nehra 8 January 2019
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Three steps to putting the mobile consumer in context

Three steps to putting the mobile consumer in context

With the rise of mobile commerce, today’s consumers don’t “go shopping”, but instead purchase items in a huge variety of different contexts and settings.

Geoff Galat
Geoff Galat 19 December 2018
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Why talking about a problem isn’t going to solve it

Why talking about a problem isn’t going to solve it

Ever thought or talked about a particular challenge or problem til you were blue in the face? Going round and round the theory of how to tackle it, without ever reaching a solution?

Shelly Greenway
Shelly Greenway 10 December 2018
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Why Innovators Should Trust their Intuition

Why Innovators Should Trust their Intuition

Why innovators should trust their Intuition and how to use it to make better insight interpretations and marketing decisions.

Shelly Greenway
Shelly Greenway 7 December 2018
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3 ways to close the customer feedback loop to prevent churn and increase revenue

3 ways to close the customer feedback loop to prevent churn and increase revenue

What is the customer feedback loop? The customer feedback loop is the practice of responding to customers meaningfully when they leave feedback.

Alyona Medelyan
Alyona Medelyan 30 November 2018
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Best Marketing Automation Software for Small Businesses

Best Marketing Automation Software for Small Businesses

Today, you can find plenty of Marketing Automation solutions that can help your small business achieve its goals without breaking the bank. With the right Marketing Automation software, you can make better results...

Raymond Thomas
Raymond Thomas 26 November 2018
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“Half the money (CPG companies) spend is wasted; the trouble is…” - Why only CPG companies that adopt AI analytics will thrive?

“Half the money (CPG companies) spend is wasted; the trouble is…” - Why only CPG companies that adopt AI analytics will thrive?

Few CPG companies may admit that this century-old “Half the money” quote (from John Wanamaker) still depicts their marketing reality. Yet, more than 60 percent of Fortune 1000 Chief Marketing Officers cannot quantify...

Jean Littolff
Jean Littolff 26 November 2018
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Deep-dive into customer feedback for 4 luxury brands – what can they improve?

Deep-dive into customer feedback for 4 luxury brands – what can they improve?

We’ve used AI and NLP to see whether we can find any juicy insights in customer feedback, and here’s what we found.

Alyona Medelyan
Alyona Medelyan 16 November 2018
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Three steps to building your brand community.

Three steps to building your brand community.

Once customers become lifelong friends with brands, your job as a marketer completely changes to retention and relationships. But how to get there?

Norty Cohen
Norty Cohen 12 November 2018
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Why Startups Shouldn't Discount TV Advertising

Why Startups Shouldn't Discount TV Advertising

Super Bowl ads famously average $5 million for a 30-second spot, so for start-up businesses TV can be a daunting ballpark to enter. But you don’t need to play with Super Bowl-sized budgets to have a good game.

Hew Bruce-Gardyne
Hew Bruce-Gardyne 6 November 2018
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Four key trends defining the future of social

Four key trends defining the future of social

Social media management platform Hootsuite hosted the London edition of its Future of Social conference series last week where the company’s chief marketing officer Penny Wilson outlined four important trends that are...

Linus Gregoriadis
Linus Gregoriadis 30 October 2018
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Everyone is not your customer

Everyone is not your customer

Target market. It’s a term that you’ll hear in your ‘Introduction to Business’ class and it gets bandied around endlessly in marketing circles. But what does it actually mean? How do you identify it? And then what do...

Mark Walker
Mark Walker 25 October 2018
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7 Creative Content Ideas You’ll Want to Steal for Your E-commerce Website

7 Creative Content Ideas You’ll Want to Steal for Your E-commerce Website

If your business goals include enticing new customers and making more money, then publishing quality content is essential.

Richa Sharma
Richa Sharma 23 October 2018
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A start-to-finish guide on B2B branding components

A start-to-finish guide on B2B branding components

A brand is the sum total of all the impressions your customers have of you, everything from your logo to your customer service to your product quality. As such, it's important that you control all of those touch...

Sharmila KRaja
Sharmila KRaja 18 October 2018
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Five big brand translation and localization mistakes that every business can learn from

Five big brand translation and localization mistakes that every business can learn from

The translation and localization of documentation has huge potential for missteps. From poor grammar and clumsy phrasing to nonsensical text or the inadvertent use of swearwords, companies have been getting...

Digital Doughnut Contributor
Digital Doughnut Contributor 18 October 2018
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Tips to develop a groundbreaking product for the voice-enabled digital future.

Tips to develop a groundbreaking product for the voice-enabled digital future.

When we talk about the voice enables technology, you will almost find it everywhere now. Starting from the gadgets for home to high-end technologies for mobile phones, every tech firm is trying to spur innovation in...

James Warner
James Warner 18 October 2018
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Nearly half of enterprise brands believe they are at risk of a website data breach

Nearly half of enterprise brands believe they are at risk of a website data breach

Ensighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website...

Ian Woolley
Ian Woolley 15 October 2018
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Top Five Tips: Maximising ROI from Adobe Campaign

Top Five Tips: Maximising ROI from Adobe Campaign

39% of marketers say proving the ROI of their marketing activities is their top marketing challenge, and things are only getting more heated, as Marketing technology spend is now surpassing advertising spend for most...

Grace Russell
Grace Russell 11 October 2018
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AI and Content Marketing: How to Become a King of Content

AI and Content Marketing: How to Become a King of Content

In the increasingly overloaded internet era, it’s harder than ever for brands to stand out from the crowd. Where once, content marketing offered an opportunity for differentiation, now even business the size of the...

Tom Salvat
Tom Salvat 5 October 2018
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Photogenic Food: How Instagram has influenced the food industry

Photogenic Food: How Instagram has influenced the food industry

If you thought Trip Advisor was the place to go for restaurant recommendations, you might want to take a look at Instagram instead, as this seems to be the new place to go for restaurant tips.

Tom Bracher
Tom Bracher 3 October 2018
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Artificial Intelligence Definitions

Artificial Intelligence Definitions

Chances are, you may be interested in artificial intelligence. But there’s just so much information out there. You probably won’t know where to start. Want to learn about, say Machine Learning and Neural Networks? I...

Radzi Schmaus
Radzi Schmaus 1 October 2018
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Top Reasons for Startup Failure

Top Reasons for Startup Failure

According to Harvard Business School study, around 75% of startups fail in the few years. The reasons behind failure are countless as every business is unique and faces a new set of challenges. However, failure is not...

Alika Cooper
Alika Cooper 21 September 2018
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Survey Finds Attention Spans Aren’t Shrinking--They’re Evolving

Survey Finds Attention Spans Aren’t Shrinking--They’re Evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences...

Spencer Waldron
Spencer Waldron 17 September 2018
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Five insights into digital transformation in financial services

Five insights into digital transformation in financial services

"Fintech and the digital revolution is continuing to transform the financial services sector. Sylvia Jensen, VP of Marketing for EMEA at Acquia, has gathered five key insights from prominent industry players...

Sylvia Jensen
Sylvia Jensen 13 September 2018
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How the “mobile mindset” is reshaping the customer experience

How the “mobile mindset” is reshaping the customer experience

Anticipating what consumers want and when they want it has become a vital part of marketing simply because of the difficulty brands have standing out. Which means we’ve entered the era of individualized customer...

Geoff Galat
Geoff Galat 13 September 2018
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