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Why Retailers are Pivoting to Local to Rebuild Following the Pandemic

Why Retailers are Pivoting to Local to Rebuild Following the Pandemic

Local advertising can allow advertisers to pivot their messaging to reach consumers on a personal level, communicating changes such as store opening times and delivery availability in a constantly changing time.

Paps Shaikh
Paps Shaikh 10 May 2021
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How Should Advertisers Prepare and Adapt for the Post-Cookie Era?

How Should Advertisers Prepare and Adapt for the Post-Cookie Era?

In a blog post released on March 3rd, David Temkin, Google’s Director of Product Management, Ads Privacy and Trust, confirmed that Google would be killing off the cookie, as early as January 2022. He also clarified...

Fredrik Kinge
Fredrik Kinge 7 May 2021
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6 Golden Rules of Eye-Catching Packaging Design

6 Golden Rules of Eye-Catching Packaging Design

A product’s packaging is as important as the item itself. Today’s crowded marketplace brings about a major challenge that begins even before a consumer gets to sample your wares – that of being noticed in the first...

Jeremy Lloyd
Jeremy Lloyd 28 April 2021
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Are You Ready to Scale and Grow Your Ecommerce Brand?

Are You Ready to Scale and Grow Your Ecommerce Brand?

To grow your ecommerce brand you must position and increase your online visibility successfully, and the key is to be able to scale the entire process. Here is exactly how you can scale and grow your ecommerce brand.

Rakefet Yacoby
Rakefet Yacoby 27 April 2021
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A Look at the Changing Media Landscape in APAC in 2021

A Look at the Changing Media Landscape in APAC in 2021

The evolving face of media consumption in Asia Pacific markets has presented advertisers and marketers with an interesting set of challenges. While digital media consumption is growing rapidly in urban centres...

Julian Newby
Julian Newby 23 April 2021
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A Look at the Changing Media Landscape in the US in 2021

A Look at the Changing Media Landscape in the US in 2021

In YouGov's recent panel discussion with agency and media industry leaders, YouGov explored how agencies, brands and media companies can navigate the changing media landscape in 2021.

Tamara Alesi
Tamara Alesi 23 April 2021
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A Look at the Changing Media Landscape in the UK and Europe in 2021

A Look at the Changing Media Landscape in the UK and Europe in 2021

The norms for media planning have changed rapidly thanks to Covid-19. Pandemic lifestyle shifts have seen many of us spending more time at home and less time taking trips outside. That’s led to some intriguing (and...

Julian Newby
Julian Newby 22 April 2021
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Why Every Retail Brand Needs Great Product Packaging Design

Why Every Retail Brand Needs Great Product Packaging Design

Packaging. It’s probably not the first thing on your mind when you’re developing your sales strategy - but it certainly shouldn’t be your last. Indeed, the way you present your product should hold equal weight to that...

Jeremy Lloyd
Jeremy Lloyd 22 April 2021
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What is Direct Mail Automation and How to Get Started?

What is Direct Mail Automation and How to Get Started?

Direct mail automation is highly efficient and generates amazing returns. Furthermore, it streamlines your business operations to improve your relationship with your clients and save your resources.

Kenny Tripura
Kenny Tripura 21 April 2021
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Why Should You be Using AI Tools to Enhance Your Social Media Strategy?

Why Should You be Using AI Tools to Enhance Your Social Media Strategy?

Artificial intelligence tools have been revolutionizing the digital marketing industry over the last couple of years. AI tools have become many marketers' best friends as they help them make better decisions...

Deni Kaziyska
Deni Kaziyska 16 April 2021
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Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Social media usage and engagement has changed drastically in the age of Covid-19, with 30% of consumers globally saying they paid more attention or interacted more with social media ads during this time. This can be...

Julian Newby
Julian Newby 15 April 2021
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Marketing Creativity – How to Move Forward During a Pandemic and Beyond

Marketing Creativity – How to Move Forward During a Pandemic and Beyond

It’s all well and good to say ‘marketers need to be creative and stay agile’ – but how can they do this? In this article, we hope to explain that through embracing creativity, your brand can prosper during the...

Amelia Evans
Amelia Evans 9 April 2021
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Infographic: Omnichannel Marketing Excellence and the Role of CDPs

Infographic: Omnichannel Marketing Excellence and the Role of CDPs

A recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted...

Linus Gregoriadis
Linus Gregoriadis 6 April 2021
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Consumers are Willing to Pay More for Sustainable Brands

Consumers are Willing to Pay More for Sustainable Brands

The objective of this research was to explore consumer perceptions of the relationship between corporations and sustainability, to understand which are the factors that create the impression of a sustainable brand.

Lindsay Parry
Lindsay Parry 6 April 2021
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Face Pay is Changing the Game for Industries

Face Pay is Changing the Game for Industries

Facial recognition technology has completely changed the way people interact with the external world. If you are curious to know how the face pay feature is revolutionizing the entire payment structure for industries,...

Joseph Ricard
Joseph Ricard 5 April 2021
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Five Tips to Strengthen Your Internal Employer Branding

Five Tips to Strengthen Your Internal Employer Branding

Employer branding refers to a company’s reputation as an employer and the value it brings or what it offers to its employees. This is proof that then you develop a strong internal employer brand, you not only...

Adi Janowitz
Adi Janowitz 5 April 2021
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59% of Consumers Believe Taking a Stance Matters, Research Reveals

59% of Consumers Believe Taking a Stance Matters, Research Reveals

Brands can and should take a stance on social and political matters, according to new research by Kubi Kalloo and its partner Alligator Digital. A survey of 600 people in both the US and UK has uncovered that 59% of...

Kristin Hickey
Kristin Hickey 31 March 2021
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10 AI-Powered Tools to Boost Your Efficiency and Creativity

10 AI-Powered Tools to Boost Your Efficiency and Creativity

Artificial Intelligence and Machine Learning are the buzzwords of the decade. Here are some great AI-powered tools to help you work with visual content.

Alina Valyaeva
Alina Valyaeva 31 March 2021
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Latest Insider: How Mobile Optimization Can Help You Conquer the Competition

Latest Insider: How Mobile Optimization Can Help You Conquer the Competition

We are now in the era of mobile technology. It comes as no surprise that technology is transforming the world, and statistics are consistently showing a rise in the number of smartphone users around the globe. Users...

Johnny Chen
Johnny Chen 25 March 2021
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5 Transformational Impacts of ICM for Retail

5 Transformational Impacts of ICM for Retail

We’re used to referring to technological laggards as ‘dinosaurs’ but that term is even more appropriate today. The arrival worldwide of the COVID-19 pandemic was our metaphorical asteroid. It landed among us with...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 22 March 2021
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What is Retailtainment and How can it Help your Business?

What is Retailtainment and How can it Help your Business?

Retailtainment describes when entertainment is used as a retail marketing channel and tactic. The term was coined over 20 years ago by sociologist, George Ritzer, to describe the growing trend of “entertaining...

Warren Richmond
Warren Richmond 19 March 2021
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A Guide to Influencer Marketing

A Guide to Influencer Marketing

Influencer marketing is a strategy that identifies people who have a strong influence on a brand's industry or target audience, but where can a business start with Influencers?

Brad Chuck
Brad Chuck 18 March 2021
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Can Stores Regain Their Flagship Status?

Can Stores Regain Their Flagship Status?

Cross-channel promotions are a lifeline for stores, says Robin Coles, European managing director for XCCommerce. Pressure has been building for several years on retailers to rethink the role of the store, and new...

Robin Coles
Robin Coles 16 March 2021
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Digital Enrolment Delivers Benefits Across the Organisation

Digital Enrolment Delivers Benefits Across the Organisation

New research by London Research for Adobe shows that the combination of on-line forms and e-signatures isn't just a way to deliver an improved customer experience. Companies are also using it to increase...

Michael Nutley
Michael Nutley 15 March 2021
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A Marketing Guide to Social Listening

A Marketing Guide to Social Listening

In marketing, listening and monitoring has become an essential way of discovering the true feedback of your brand, your business service and your people.

Brad Chuck
Brad Chuck 9 March 2021
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