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Influencer Marketing Market is Booming to Rapidly Growing $2.85 Billion by 2026 with Top Key Players

Influencer Marketing Market is Booming to Rapidly Growing $2.85 Billion by 2026 with Top Key Players

The popularity of social media platforms has skyrocketed, leading to the creation of lucrative opportunities in the influencer marketing market.

harsh k
harsh k 7 June 2022
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Are You a Short or Long Term Focus Marketer?

Are You a Short or Long Term Focus Marketer?

Who are they and what do they do? I've been reflecting on my own career path lately and where I want to be in the coming years. And, I came up to the conclusion that we truly have two kind of marketers; the Short...

Bholanauth Jason
Bholanauth Jason 3 June 2022
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Navigating Brand Safety on Social

Navigating Brand Safety on Social

UK consumers are spending more time on social media than ever before. The recent IAS Social Ad Receptivity study reveals that one in four consumers spend more than five hours a day on social media. Facebook tops the...

Paul Nasse
Paul Nasse 3 June 2022
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Marketing Effectively in Today's Multifaceted Buying Landscape: Woo, Don’t Pursue

Marketing Effectively in Today's Multifaceted Buying Landscape: Woo, Don’t Pursue

Modern selling is here to say, with digital interactions driving positive customer experiences worldwide. Buyers want faster and more interactive sales journeys, but many sales teams are not yet supplying this. Sales...

Jonny Cowlin
Jonny Cowlin 1 June 2022
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‘Heroes of SEO’ Spend More Than 40 Hours Each Week on Routine Tasks Alone, Finds Corigan Study

‘Heroes of SEO’ Spend More Than 40 Hours Each Week on Routine Tasks Alone, Finds Corigan Study

The eye-opening study, Heroes of SEO: Tooling to Propel Brand Profit - which is available to download - reveals SEOs are spending more than their salaried time on routine administrative and hygiene tasks.

Matthew Thomas
Matthew Thomas 31 May 2022
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A Post-Pandemic Look at Pride - How Should Brands Celebrate it Authentically? (Psst, Ask an LGBTQ+ Person)

A Post-Pandemic Look at Pride - How Should Brands Celebrate it Authentically? (Psst, Ask an LGBTQ+ Person)

We take diversity very seriously here at Cowshed Social. Here, Lottie Maddison - our talent and creator manager, who identifies as autistic and LGBTQ+ - has drafted her thoughts on how brands, and the creatives...

George Cowin
George Cowin 26 May 2022
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ESG: Brand Positioning Through Trust and Greater Societal Purpose

ESG: Brand Positioning Through Trust and Greater Societal Purpose

ESG (Environmental, Social, Governance) has been on boards' agendas for the past few years as investors, governments, and stakeholders look for meaningful ventures. What does it mean for marketers?

Bholanauth Jason
Bholanauth Jason 20 May 2022
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The Great Resignation Has Placed Talent in the Driver's Seat

The Great Resignation Has Placed Talent in the Driver's Seat

Aquent, the innovative recruitment agency for creative, digital & marketing roles, announce the results of its latest Talent Insights Report. The key takeaways from this year’s iteration are the significant...

The Think Tank PR
The Think Tank PR 17 May 2022
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10 Most Important SEO Strategies for Small Businesses

10 Most Important SEO Strategies for Small Businesses

Did you know that 71 percent of small businesses have an online presence? And that almost 80 percent of people check out the online presence of local businesses before visiting or buying anything from them? Hence it...

Esygma IT
Esygma IT 17 May 2022
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Retail Recovery Will be Green as Consumers Demand More Sustainable Stores

Retail Recovery Will be Green as Consumers Demand More Sustainable Stores

Retail is picking up again, slowly but surely. This is a look at how retailers need to adapt to consumers’ demand for a more sustainable shopping experience.

Valentina Calendoro
Valentina Calendoro 16 May 2022
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Essential Elements for Efficiently Planning and Managing Ecommerce Projects

Essential Elements for Efficiently Planning and Managing Ecommerce Projects

Ecommerce platforms have emerged as a powerful medium for increasing sales for any business. These applications include buying and selling products/services, booking online appointments, and a lot more. In other words...

Stefan Smulders
Stefan Smulders 13 May 2022
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Cultivating Culture in a Hybrid Working Environment

Cultivating Culture in a Hybrid Working Environment

Just two years ago, few people had heard of hybrid working – where employees spend part of their time in the workplace and part elsewhere (usually at home). Yet, despite its popularity, one question always comes up in...

Gemma Banks
Gemma Banks 12 May 2022
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Everything You Need to Know About Setting Digital Marketing KPIs

Everything You Need to Know About Setting Digital Marketing KPIs

Digital marketers know that KPI setting is important as it helps them and their wider business understand the effectiveness and impact of their marketing activities. But the value and relevancy of some metrics will...

Emily Pick
Emily Pick 9 May 2022
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Are You Prepared for Google’s Third-Party Cookie Ban?

Are You Prepared for Google’s Third-Party Cookie Ban?

The demise of Google’s third-party cookies on Chrome, coupled with the fact that Universal Analytics will stop receiving hits by 2023, requires marketers to take important action this year. The consequences of...

Emily Pick
Emily Pick 5 May 2022
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What is a Campaign Management System?

What is a Campaign Management System?

Whether your campaign’s final objective is to raise sales, enhance brand exposure, or reach out to a new audience, you need to prepare ahead.

Radhika Sheelvant
Radhika Sheelvant 4 May 2022
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Why Advancing Data Maturity Will Unleash Your Digital Potential

Why Advancing Data Maturity Will Unleash Your Digital Potential

There’s no denying that brands which leverage and invest in capabilities with data will be the ones to maximise their full revenue potential. But whilst today’s marketers have a wealth of data at their fingertips...

Emily Pick
Emily Pick 3 May 2022
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How to Run a Successful Digital Branding Campaign

How to Run a Successful Digital Branding Campaign

Although digital branding efforts are a successful method for increasing traffic and brand awareness, starting a digital branding strategy may appear to be a challenging process. Fortunately, there are dozens of...

Julijana Zlatevska
Julijana Zlatevska 27 April 2022
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Best Strategies to Successful App Development for Startups

Best Strategies to Successful App Development for Startups

Are you interested in making your own web or mobile app? Are you tired of making changes in already existing mobile applications? But don't want to rely on the app development companies for this? Let us discuss...

Kosha Shah
Kosha Shah 26 April 2022
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Top B2B Platforms to Use for Exporting in 2022

Top B2B Platforms to Use for Exporting in 2022

This article is written with an aim to guide everyone associated with the export business, about the current and future trends of the market and how Top B2B platforms could help them to make the most of their export...

Sobia Waseem
Sobia Waseem 13 April 2022
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Strategies to Attract Prospects and Engage More Customers for Small Businesses

Strategies to Attract Prospects and Engage More Customers for Small Businesses

As a business owner, you must understand that marketing is one of the key aspects that can turn small business ideas into profitable ventures. You can spend countless hours and resources on achieving perfection in...

Angela J. Gray
Angela J. Gray 12 April 2022
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Four Media Data Challenges for Advertisers to Crack in 2022

Four Media Data Challenges for Advertisers to Crack in 2022

Recent global uncertainty —including the pandemic, cost of living increases, and war threats in Europe — is pushing us all to our limits, in ways we never expected. In the world of advertising and beyond, agility and...

Hasan Arik
Hasan Arik 11 April 2022
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The Future of Loyalty Marketing in 2022

The Future of Loyalty Marketing in 2022

Businesses invest millions of dollars in developing and implementing rewards programs, which range from airlines offering frequent flyer discounts to telecommunications companies lowering their prices in order to...

Roman Makuev
Roman Makuev 7 April 2022
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Tips to Boost Customer Engagement by Using SMS Marketing Strategy

Tips to Boost Customer Engagement by Using SMS Marketing Strategy

Thanks to its accessibility, SMS marketing reaches more customers. Find out how to craft the perfect strategy to capture more customers and improve engagement.

Alex Alabiso
Alex Alabiso 5 April 2022
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Values and Customer Loyalty

Values and Customer Loyalty

We’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. For instance, while just eight percent of customers in a typical online...

Louise Findlay-Wilson
Louise Findlay-Wilson 25 March 2022
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How Companies Can Make In-Person Events as Safe as Possible

How Companies Can Make In-Person Events as Safe as Possible

The Covid-19 pandemic has had a major impact on the events industry — both in the way events are held and the expectations of attendees in our post-Covid world. While health and safety have always been important...

Amy Button
Amy Button 24 March 2022
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