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Converging Marketing, Sales and Customer ServiceIn today's highly competitive business environment, it has become increasingly important for organizations to streamline their marketing, sales, and customer service processes. Converging these functions can help...

                Faizan m. Syed
                17 March 2023
            
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5 Major Pain Points for Software CompaniesSoftware companies today face numerous challenges in the rapidly changing tech landscape. Developing software applications, maintaining them over time, and adapting to new technology are just a few of the difficulties...

                Steve Chek
                16 March 2023
            
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Podcast – Interview with Romain Moulin, Co-founder and CEO, ExotecPart of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Romain Moulin, Co...

                Russell Goldsmith
                15 March 2023
            
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Why Multimedia Classification Holds the Key to Unlocking the Advertising Potential of CTV and AVOD Consumer demand for streaming services is growing rapidly and shows no signs of slowing down. We are no longer awaiting the arrival of AVOD (Advertising-Based Video On Demand) streaming services and CTV devices: such...

                Yannis Dosios
                14 March 2023
            
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Unleash the Power of AI in Marketing: 7 Essential Tools for SMEsAre you looking to boost your marketing efforts with the power of AI? In this article, we'll explore some incredible AI-powered tools and with the latest wave of low-priced and easy-to-use AI technology, even...

                Nick Colthorpe
                9 March 2023
            
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11 Digital Marketing Trends That Need to Be Considered in 2023Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks...

                Eliza Martin
                9 March 2023
            
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How to Get Better at Creating Digital Content in 2023Content marketing is cost-effective, but many organisations haven’t invested in the proper setup to help their teams to flourish.

                Erica Gunn
                7 March 2023
            
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How Your Hosting Provider Can Help Do the Heavy Lifting When it Comes to Customer AcquisitionSMEs can often be faced with time and resource pressures when it comes to customer acquisition - from selecting the right marketing tools and facilitating online conversions, to customer retention and beyond. Here...

                Fasthosts .
                6 March 2023
            
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Eight Enterprise Tech Forecasts and Predictions B2B Marketers Need to Know for 20232023 will be a game-changing year. As B2B marketers, we’ll need to continue to execute integrated standout digital campaigns, probably with less budget; we’ll see deeper levels of automation, and focus on new...

                Mizutani Yasutaka
                3 March 2023
            
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Goodbye Google Optimize, Hello ExperimentationFollowing Google’s announcement that Optimize and Optimize 360 will reach its end of life in September 2023, you may be wondering what this means for Google users running conversion rate optimisation (CRO) and...

                Candyspace Media
                1 March 2023
            
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8 SEO Problems Solved by an SEO Artificial Intelligence ToolSEO has become a must-have for all websites, but it is not an easy task. It requires time and knowledge to properly optimize a website for best results. Fortunately, the rise of artificial intelligence (AI) has...

                charlier stephane
                24 February 2023
            
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What Are the Most Challenging Parts of Cleaning Data?There can be multiple challenges associated with data cleansing. These are mainly related to extracting, merging and validating datasets from various sources. These all practices may infect your data with...

                David Pollard
                23 February 2023
            
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CDPs & MAPs – Working Together to Deliver Seamless Customer ExperiencesCDPs and MAPs are two key technologies that businesses are using to deliver seamless CX. CDPs help businesses collect, store, and analyse customer data, while MAPs help businesses automate and personalise their...

                Andrew Addison
                22 February 2023
            
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How Economic Uncertainty Represents a Customer Experience OpportunityThe arrival into the third decade of the 2000s has been anything but smooth sailing for businesses and their customer experience (CX) departments. The pandemic saw many brands quickly digitise to meet consumer demand...

                Cormac Kelly
                17 February 2023
            
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How Failure Can Build InnovationAs the saying goes, “60% of the time, it works every time”. And while it is most likely ill advised to take anything Anchorman’s Brian Fantana says with more than a pinch of salt, but he perhaps was onto something...

                Candyspace Media
                15 February 2023
            
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Top 5 Bad SEO Tactics You Should Always AvoidBusinesses and digital marketers know that bad SEO tactics negatively affect rankings. Here are 5 bad SEO practices that you should always avoid.

                Itamar Gero
                13 February 2023
            
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What Challenges Does a PIM System Solve For RetailersIn the age of hyperconnectivity and omnichannel sales, consistency is primal. Technology provides new opportunities to connect with customers who increasingly expect a conversational style of interaction across...

                Sudhanshu Singh
                2 February 2023
            
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Set Your Data Free With Web3In the first of our series of pieces looking at the top digital trends of 2023, lead web developer, Craig Wheatley, discusses what the current state of owning our own data is and how Web3 is revolutionising how it can...

                Candyspace Media
                1 February 2023
            
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SaaS: All-Inclusive Insights & Business Benefits!Explore the SaaS architecture and gather insights on the functioning of SaaS apps and their business benefits.

                Shelly Megan
                1 February 2023
            
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Short-Termism Won’t Get App Marketers Through the Recession: It’s Time to Prioritise Retention App marketers are adjusting their strategies in line with shifting business priorities, but driving installs and user acquisition is only one part of the equation. 

                Gal Ekstein
                27 January 2023
            
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Podcast – Interview with Robert Wahbe, Co-founder and CEO of HighspotPart of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Robert Wahbe, Co-founder...

                Russell Goldsmith
                23 January 2023
            
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Cheapest Dedicated Server Hosting: 6 Pocket-Friendly Options That are Worth ConsideringEvery business wants to deliver a delightful user experience to their users but only few can afford the liberty of buying a dedicated server. As a result, they have to settle for a shared server because the cost of...

                Mohammad Ali
                20 January 2023
            
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Digital Marketing Trends for 2023: What’s New?Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward...

                Georges Fallah
                19 January 2023
            
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The Impact of Toxic and Harmful Content on Brands, Their Teams and CustomersOnline toxicity can be damaging for brands, impacting the well-being of their frontline staff and creating a real commercial impact for brands if their customers are exposed to it. So, how can companies work to...

                Matthieu Boutard
                18 January 2023
            
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Follow Links Vs. No Follow Links: A Comprehensive Guide to Help You DecideMaking decisions in the realm of digital marketing is a priority for webmasters and marketers. One such decision is whether to use follow links or no follow links and it isn't always easy to decide. 

                Marilou Pitlo
                16 January 2023
            
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