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Using Machine Learning to Automate Data Cleansing

Using Machine Learning to Automate Data Cleansing

There are stages in the data cleansing process where machine learning can not only automate workflows, but influence decisions, and achieve better results.

Zara Ziad
Zara Ziad 22 March 2021
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5 Transformational Impacts of ICM for Retail

5 Transformational Impacts of ICM for Retail

We’re used to referring to technological laggards as ‘dinosaurs’ but that term is even more appropriate today. The arrival worldwide of the COVID-19 pandemic was our metaphorical asteroid. It landed among us with...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 22 March 2021
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What is Retailtainment and How can it Help your Business?

What is Retailtainment and How can it Help your Business?

Retailtainment describes when entertainment is used as a retail marketing channel and tactic. The term was coined over 20 years ago by sociologist, George Ritzer, to describe the growing trend of “entertaining...

Warren Richmond
Warren Richmond 19 March 2021
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5 Steps to Help You Select a DAM Vendor

5 Steps to Help You Select a DAM Vendor

Digital asset management is about more than storing files. A DAM system enables companies to be agile and respond to customers in real-time. Having the right platform in place will enable brands to personalise the...

Aliya Zaidi
Aliya Zaidi 18 March 2021
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A Guide to Influencer Marketing

A Guide to Influencer Marketing

Influencer marketing is a strategy that identifies people who have a strong influence on a brand's industry or target audience, but where can a business start with Influencers?

Brad Chuck
Brad Chuck 18 March 2021
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Understanding Your Business Marketing Assets

Understanding Your Business Marketing Assets

Marketing assets include anything used by an organisation to promote its products, services, or brand. But which assets are right for your business?

Brad Chuck
Brad Chuck 17 March 2021
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The Importance of Neurocreativity for Brands

The Importance of Neurocreativity for Brands

A picture tells a thousand words, but what if your picture’s message is lost in translation? Saddington Baynes Head of Insights Callum Gould talks about the importance of measuring emotions in campaigns and how to do it.

Callum Gould
Callum Gould 17 March 2021
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Digital Enrolment Delivers Benefits Across the Organisation

Digital Enrolment Delivers Benefits Across the Organisation

New research by London Research for Adobe shows that the combination of on-line forms and e-signatures isn't just a way to deliver an improved customer experience. Companies are also using it to increase...

Michael Nutley
Michael Nutley 15 March 2021
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Limited Budget? You Can Still Create Great Videos

Limited Budget? You Can Still Create Great Videos

If you are a small business you don’t need to be afraid of creating  video content, there are plenty of  tools that make the video creation process easy and are there to support you. Any company with any...

VidOps VisualStorytellers
VidOps VisualStorytellers 11 March 2021
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Supporting the Mental Health of Your Remote Employees

Supporting the Mental Health of Your Remote Employees

It’s easy to keep an eye on your employees’ health and well-being when they are located in the same building as you. You can check up on them, support them if they need it, and look out for any signs that they are not...

Boris Dzhingarov
Boris Dzhingarov 11 March 2021
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A Marketing Guide to Social Listening

A Marketing Guide to Social Listening

In marketing, listening and monitoring has become an essential way of discovering the true feedback of your brand, your business service and your people.

Brad Chuck
Brad Chuck 9 March 2021
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How is Amazon’s Business Shaping up for the Years Ahead?

How is Amazon’s Business Shaping up for the Years Ahead?

The pandemic – and the lockdown measures that came along with it – has accelerated a shift towards the digital realm in ways that nobody saw coming. A surge in online shopping, while users were confined within their...

Katya Smith
Katya Smith 8 March 2021
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Why 2021 is the Year to Become an ‘Experiment Business’

Why 2021 is the Year to Become an ‘Experiment Business’

Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’?

Kirsty Hunt
Kirsty Hunt 3 March 2021
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7 Proven Ways to Get More Organic Traffic to Your Blog or Website

7 Proven Ways to Get More Organic Traffic to Your Blog or Website

In the current age, we cannot even imagine our life without the Internet. It has now become a basic necessity for any business. Businesses rely heavily on the Internet because websites and blogs have now become the...

Mihir Gadhvi
Mihir Gadhvi 1 March 2021
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Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

In 2020, Covid-19 forced many retailers to pursue promotional and loyalty programme activity using luck rather than judgement. This is entirely understandable given the upheavals that sent shock waves through even the...

Robin Coles
Robin Coles 26 February 2021
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How to Pitch a Marketing Person

How to Pitch a Marketing Person

A guide to understanding the relationship between sales and marketing and how sales can pitch a marketing professional in a way that suits both parties.

Brad Chuck
Brad Chuck 24 February 2021
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A Step-by-Step Guide to Scaling Your B2B Sales Post-Covid-19

A Step-by-Step Guide to Scaling Your B2B Sales Post-Covid-19

It is no news that the entire B2B landscape has changed its course in the post-Covid-19 era. Sales and marketing strategies that worked last year may not be as effective today.

Hiral Rana
Hiral Rana 23 February 2021
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The Power of Analytics in Transforming Data into Decisions

The Power of Analytics in Transforming Data into Decisions

Analytics is central to business strategy. Here's how to turn data into critical decisions that ensure business continuity and make a huge difference in profitability over time.

Rohan Ayyar
Rohan Ayyar 22 February 2021
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B2B Demand Generation: Conversational Marketing

B2B Demand Generation: Conversational Marketing

Conversational marketing allows organizations to build strong relationships and enable great digital experiences with customers and buyers through real-time digital conversations.

Eric Jan C. van Putten
Eric Jan C. van Putten 19 February 2021
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Why SEO is Important

Why SEO is Important

“Why do I need SEO?”- already had that question? Here is a comprehensive case study that shows the importance of SEO.

Vlad Migulia
Vlad Migulia 12 February 2021
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5 Effective Strategies to Build and Manage a Successful Marketing Department

5 Effective Strategies to Build and Manage a Successful Marketing Department

Your marketing team defines the face of your business as it produces promotional materials in the digital and physical world. As a marketing manager, you need to know the most effective strategies to build and manage...

Abhishek Talreja
Abhishek Talreja 11 February 2021
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Top 10 Leading Lead Generation Tools in 2021

Top 10 Leading Lead Generation Tools in 2021

Are you looking for the best lead generation tools to boost your business? It is just like every tough job but direct generation needs the right tools. That's why in this informative article, we are going to be...

shikha sharma
shikha sharma 10 February 2021
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How Major Businesses Are Optimising Business Transformation Through Agile In-Housing

How Major Businesses Are Optimising Business Transformation Through Agile In-Housing

In a new industry survey 89.7% of client businesses said that the most significant thing they are changing in 2021 is ‘ways of working’, with more than a third of those questioned planning to change something as...

Kirsty Hunt
Kirsty Hunt 10 February 2021
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Invisible Personalization for Great Customer Experience

Invisible Personalization for Great Customer Experience

What is great personalization? Should it fly completely under your customer's radar? The definition tends to vary depending on who you talk to. Some would say it’s an endeavour to ‘delight’ the customer as part...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 8 February 2021
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Everything Business Owners Need To Know About Web Hosting

Everything Business Owners Need To Know About Web Hosting

Do you know what web hosting is and why it is important for you? In this article, we’ll discuss that and check out different types of web hosting arrangements.

Shane Barker
Shane Barker 2 February 2021
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