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Video Marketing: What Every Marketer Must Know

Video Marketing: What Every Marketer Must Know

Video is taking over the world. From streaming favorite sitcoms on Netflix to tuning into LIVE videos that come on YouTube, Facebook, Twitter, and much more, the video has become the backbone of online activity. For...

mark Richard
mark Richard 23 October 2018
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How to Fail to Succeed: B2B Facebook Ads & Misconceptions

How to Fail to Succeed: B2B Facebook Ads & Misconceptions

Learn exactly why your B2B Facebook ads are failing and why it's important to fail before you succeed on the platform.

Jonathan Saeidian
Jonathan Saeidian 22 October 2018
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AI and Content Marketing: How to Become a King of Content

AI and Content Marketing: How to Become a King of Content

In the increasingly overloaded internet era, it’s harder than ever for brands to stand out from the crowd. Where once, content marketing offered an opportunity for differentiation, now even business the size of the...

Tom Salvat
Tom Salvat 5 October 2018
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Artificial Intelligence Definitions

Artificial Intelligence Definitions

Chances are, you may be interested in artificial intelligence. But there’s just so much information out there. You probably won’t know where to start. Want to learn about, say Machine Learning and Neural Networks? I...

Radzi Schmaus
Radzi Schmaus 1 October 2018
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On-line Video: The Future of Content Marketing

On-line Video: The Future of Content Marketing

Imagine if we were five years in the future and you came across this page. Do you think you would be reading this article or watching it in video form? On-line video is continuing its unstoppable rise, and as a result...

Sharon Dargaville
Sharon Dargaville 18 September 2018
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How to Create Video Content Your Audience Wants to See

How to Create Video Content Your Audience Wants to See

Unless you’ve been in hiding over the last few years, it’ll come as no surprise to you that video is probably going to take over the world soon. That might sound a bit dramatic, but honestly, video looks to be the...

Guy Levine
Guy Levine 17 September 2018
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How to re-purpose your video content for different social media and promotion channels

How to re-purpose your video content for different social media and promotion channels

Creating content is a very time consuming and hideous task. Yet you want to make sure that you reach all your followers and even reach more. There is no better way to do more with less than to reproduce your video...

Esther Muwombi
Esther Muwombi 13 September 2018
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Want your brand to feel the #love? Get on Insta

Want your brand to feel the #love? Get on Insta

Since it was launched eight years ago, Instagram has gone from strength to strength. The unstoppable force of the social media platform means it is not only a valuable tool for brands, but it has also become a...

Ben Hollom
Ben Hollom 10 September 2018
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7 Reasons You Need to Incorporate Video into Your Online Marketing

7 Reasons You Need to Incorporate Video into Your Online Marketing

It’s a given that the use of video in content marketing is continuing to rise. There are many good reasons for this, and it’s a tactic that should not be easily overlooked. YouTube is now the second most popular...

Sharon Dargaville
Sharon Dargaville 10 September 2018
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Adapting to the modern shopper

Adapting to the modern shopper

Marketing campaigns are more complex than ever – a great deal of time and thought goes into coming up with concepts, crafting story lines and messages, designing the creative, scheduling, recording videos, or even...

Graeme Howe
Graeme Howe 5 September 2018
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The Digital Dozen – Itamar Benedy, CEO, Glispa

The Digital Dozen – Itamar Benedy, CEO, Glispa

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Itamar Benedy, CEO of mobile ad tech company Glispa, about his career path and ask the question...

Itamar Benedy
Itamar Benedy 31 August 2018
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Virtual Reality Marketing: Is The Next Big Opportunity Already Here?

Virtual Reality Marketing: Is The Next Big Opportunity Already Here?

Virtual Reality (VR) isn’t just for The Matrix anymore!

simon walker
simon walker 13 August 2018
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How to Create User-First Editorial Content

How to Create User-First Editorial Content

It’s time for the audience to be heard. How can brands ensure that messages are created and communicated in a user-friendly way?

Stuart Stubbs
Stuart Stubbs 27 July 2018
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Put your game face on: why gamification is invaluable for brand advertisers

Put your game face on: why gamification is invaluable for brand advertisers

Gaming is big business. It’s estimated that by 2020 the global industry will approach a value close to $143.5 billion, with 32.4 million Brits alone playing video games.

Jonnie Byrne
Jonnie Byrne 20 July 2018
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Native Video study on open web highlights consumer shift

Native Video study on open web highlights consumer shift

The power of video advertising may be well documented, but as consumer behaviour changes amid familiarity with video browsing on mobile devices, marketers who think the rules of engagement for digital video have...

Dale Lovell
Dale Lovell 29 June 2018
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How to Use Audience Retention Report To Increase YouTube Video Watch Time

How to Use Audience Retention Report To Increase YouTube Video Watch Time

Now that you have viewers on YouTube, how do you get them to watch your whole video? Find what you have done well and what could have been better in the Audience Retention report, one of the most valuable dashboard in...

Elliot Chan
Elliot Chan 29 June 2018
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How brands are using humour to show personality and gain trust

How brands are using humour to show personality and gain trust

7 examples of films that do (and don’t) hit the mark.

Stuart Stubbs
Stuart Stubbs 29 June 2018
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Why Always-On Doesn’t Cut It Anymore

Why Always-On Doesn’t Cut It Anymore

Brands must stop broadcasting on their terms and start to think user-first

Stuart Stubbs
Stuart Stubbs 27 June 2018
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Digital Signage at the Forefront of the Smart City Movement

Digital Signage at the Forefront of the Smart City Movement

Smart cities are very much what most cities are aspiring to, both in regards to new cities being developed, and existing cities aiming to modernize their infrastructure. If you are not yet aware of what smart cities...

Julio Moreno
Julio Moreno 22 June 2018
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Delivering TV Campaigns at Global Scale

Delivering TV Campaigns at Global Scale

Despite global digital ad spend overtaking TV in 2017, it’s not all doom and gloom. TV is still a thriving advertising channel and is evolving to meet the changing needs of today’s advertisers.

Hew Bruce-Gardyne
Hew Bruce-Gardyne 18 June 2018
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YouTube’s new TV-focused ad offerings explained

YouTube’s new TV-focused ad offerings explained

It’s no secret that younger demographics are watching less and less TV. According to a new Google-commissioned Nielsen study, more than half of 18 to 49-year-olds in the US are either light viewers or don’t subscribe...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 29 May 2018
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The Shift from Campaign to Content Marketing

The Shift from Campaign to Content Marketing

How brands are moving towards a more long-term content strategy. The way people consume content has changed. Due largely to the proliferation and preference for consumption of content on mobile devices and the...

Stuart Stubbs
Stuart Stubbs 21 May 2018
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Are Brands Forgetting their Users?

Are Brands Forgetting their Users?

Drowning in the ever-flowing sea of content, it’s time the user fought back. When it comes to branded messaging, the audience is too often being forced to consume rather than willingly choosing to interact.

Stuart Stubbs
Stuart Stubbs 15 May 2018
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10 Effective Ways to Generate Leads Using YouTube

10 Effective Ways to Generate Leads Using YouTube

While YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only...

Courtney Baird-Lew
Courtney Baird-Lew 26 April 2018
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How to create killer YouTube ads

How to create killer YouTube ads

Whether or not video is part of your current digital marketing strategy, you’re probably aware that it’s a pretty big deal. Consumers already watch a huge amount of online video - a billion hours every day,&...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 24 April 2018
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