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Instagram Analysis: Our Expectations Of Engagement Rates Are Too High!In 2017 people became obsessed with Instagram analysis and the level of engagement that you could achieve through the app. All we could hear were constant comparisons between Facebook and the young pretender...

                Luisana Cartay
                9 March 2018
            
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Why the insurance industry is uniquely vulnerable to cyber threatsThe insurance industry plays a unique role in modern society, providing individuals and organisations with a sense of financial security when faced with unforeseen circumstances. Unfortunately, the insurance industry...

                Chris Camacho
                6 March 2018
            
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Meet the Influencer: John HorsleyThe ultimate showdown that every marketer will be watching this year, is one between two industry heavyweight contenders. In one corner: broadcast marketing, the official champion of old-school content marketing. In...

                adam enguell
                27 February 2018
            
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Carving Insights From Data: State of Analytics in 2018The year 2018 promises a great deal in the realm of Analytics and Business Intelligence, making them crucial to key enterprise initiatives, strategic decision-making, and management. Even though Big Data is the basis...

                Pragya Sugandha
                26 February 2018
            
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Meet the Influencer: Scott BrinkerMartech is the word on every marketer’s lips this year; from immersive technologies to IoT and even augmented reality, integrating technology into any marketing strategy seems to be the only way forward in 2018...

                adam enguell
                20 February 2018
            
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12 Important Points to Consider When Hiring an SEO CompanySearch Engine Optimization(SEO) is the most essential form of online marketing in the modern era. Business promotion and reputation building largely depend on a successful SEO campaign. Building an in-house SEO team...

                Jubayer Hossain
                20 February 2018
            
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How to Collect Email Campaign FeedbackMany people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email...

                Udesh Jadnanansing
                19 February 2018
            
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AI: The Marketer’s Friend or Foe?Artificial intelligence (AI) has been received in much the same way as automation, and industrialisation before it. People are excited by the prospect, impressed by the capability, and worried about what it might mean...

                Xenios Thrasyvoulou
                16 February 2018
            
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Why Your Company Needs Online Reputation ManagementPeople today take to social media and other online platforms to voice their opinions, look for solutions, or generally look up information. Gone are the days where one needed to conduct surveys, online or offline, to...

                Sanjay Gupta
                16 February 2018
            
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Young women hate being reminded by brands they are single on Valentine’s DayWith Valentine’s Day fast approaching, many couples will be pulling out all the stops to spoil their loved ones but a new study indicates that young women are disillusioned with the most romantic day of the year and...

                Letitiah Obiri
                12 February 2018
            
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The Internet's Reaction to Star Wars: The Last Jedi [INFOGRAPHIC]The wait is finally over! The second installment in the latest chapter of the Skywalker Saga has arrived and rules this galaxy. At Sotrender, we checked how "The Last Jedi" was welcomed by the Internet...

                Jan Zajac
                7 February 2018
            
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Understanding The Impact Of Competitive Benchmarking ProgramsBrands that are able to measure, analyze and understand how competitors in their industry are performing are positioning themselves to better provide a leading customer experience to its base. The information provided...

                Daniel Bakst
                7 February 2018
            
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How To Make An Authentic Breakthrough With Customers and ClientsEncouraging authentic user content on your website or blog is a great opportunity for mid-size marketers to build brand value. Studies show user content is 50% more trusted and 35% more memorable. But since only 22...

                Patrick McGovern
                1 February 2018
            
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Business Communication: Do It Like a ProBusiness communication is one of the most effective tools at your disposal for increasing the value and efficiency of your business. Your success at getting your point across can be the difference between sealing a...

                Julie Cave
                1 February 2018
            
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Combat Survey Fatigue By Implementing The NPS Survey SystemA common occurrence for brands that implement a voice of customer survey system is a high rate of survey abandonment, ultimately leading to a lack of actionable information. If the goal truly is to obtain customer...

                Daniel Bakst
                30 January 2018
            
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How to embrace brand citizenship to fuel purpose and profit: key steps to successBased on three year’s of in-depth research involving interviews with thousands of consumers, these five steps can help organisations embark on the path of Brand Citizenship. 

                Anne Bahr Thompson
                25 January 2018
            
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Generation Z: Their Expectations of Brands and ExperiencesAs the purchasing power of customers in the Generation Z segment continues to grow, it is becoming increasingly important that your brand provides a specific value that caters to this group. In doing so, you can...

                Daniel Bakst
                25 January 2018
            
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Why Collecting In-App Feedback is Important for Mobile UXBrought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers...

                Udesh Jadnanansing
                24 January 2018
            
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Four Trends to Watch for in 2018This past year we witnessed a sea of change occur in the world of marketing – people witnessed the true power of augmented reality, the walled gardens of social media grew higher, video lengths shuffled in flux, and...

                Michael Ash
                17 January 2018
            
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8 ways smaller brands can THRIVE in the marketplaceGrowing a business from a small scale to a large scale is not a walk in the park. One needs to know what to do at any given time in order to sustain the business and eventually grow it to his/her desired level...

                Otoabasi Umonting
                11 January 2018
            
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Privacy, consent, and the new value exchange: Be ready for GDPRWith GDPR around the corner, Ensighten's research reveals marketers' attitudes to the regulation. Three quarters of UK marketers believe that GDPR will make them modernise their approach to customer engagement...

                Ian Woolley
                3 January 2018
            
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The Future of Digital: Return’s 2018 PredictionsAs the year draws to a close, our senior team reflects on 2017 and offer their predictions for 2018, including video, voice search and shifts in the way brands target their users online. The search landscape is...

                Mellissa Flowerdew-Clarke
                20 December 2017
            
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Three signs your e-commerce customers are suffering from ‘festive fatigue’For those of us who don’t want to brave the madness of the Christmas rush, digital commerce has proved an ideal solution. By allowing shoppers to pick up presents from the comfort of their own homes, e-commerce has...

                Geoff Galat
                19 December 2017
            
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Why do Christmas campaigns make us so damn emotional?We looked at the most popular Christmas campaign of this year - and what were considered to be the worst ones of all time - and decided to neurotest their performance. There was one surprising aspect that was common...

                Digital Doughnut Contributor
                12 December 2017
            
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What Have We Learned About Digital in 2017?2017 has been a great year from a digital point of view, but there’s a lot of room for improvement which we will, hopefully, witness in 2018. 

                Nate Vickery
                7 December 2017
            
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