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The Most Important Elements of Web Design

The Most Important Elements of Web Design

Did you know that it only takes 0.005 seconds for visitors to form an opinion about your website? That's hard to believe, right? In other words, users only need a split second to decide whether they should stick...

Ellie Northcott
Ellie Northcott 16 November 2021
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Infographic: Ecommerce Product Discovery Maturity

Infographic: Ecommerce Product Discovery Maturity

The State of Product Discovery Report explores how ecommerce ‘leaders’ differ from other companies in how they treat the customer journey, and their approach to search, merchandising and personalisation solutions.

Linus Gregoriadis
Linus Gregoriadis 10 November 2021
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What Design Features Does Your Ecommerce Portal Lack in 2021?

What Design Features Does Your Ecommerce Portal Lack in 2021?

If you want to update your ecommerce portal design, study this guide to find out about top features for 2021 and make your portal more advanced.

Roman Davydov
Roman Davydov 9 November 2021
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The Game isn’t Over for Targeted Advertising, but Playing Strategies Must Change

The Game isn’t Over for Targeted Advertising, but Playing Strategies Must Change

Since Google announced the retirement of third-party cookies, the hunt has been on for a new, permanent, and privacy-safe replacement. But while the digital advertising industry has seen many solutions emerge...

Chris Hogg
Chris Hogg 9 November 2021
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Rethinking ROI: Why Intangible Benefits are Just as Important

Rethinking ROI: Why Intangible Benefits are Just as Important

Trust, industry expertise and brand awareness are just some of the intangible benefits that are often overlooked when it comes to measuring ROI.

Rikki Lear
Rikki Lear 5 November 2021
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8 Essential Elements for Great Website Design

8 Essential Elements for Great Website Design

A final website design can take many forms. How you present yourself or your brand should always remain unique to you. But, from a theoretical perspective, here are 8 essential elements for great website design as...

Madelyn Wilson
Madelyn Wilson 3 November 2021
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New Omnichannel Research Shows There’s More Than One Digital Divide

New Omnichannel Research Shows There’s More Than One Digital Divide

It's well known that those who grew up with the internet have different attitudes to those who grew up before it. But new research shows that digital natives of different ages see things differently too.

Michael Nutley
Michael Nutley 21 October 2021
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Building Customer Lifetime Value for Black Friday 2021 and Beyond

Building Customer Lifetime Value for Black Friday 2021 and Beyond

Over the past couple of years there has been a great deal for ecommerce retailers to feel unsure about. From pandemics to privacy updates, the goalposts haven’t remained in the same place for long. However, amidst all...

Charlie Casey
Charlie Casey 14 October 2021
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How AI is Transforming Digital Marketing Strategies to Shape Better Customer Experiences

How AI is Transforming Digital Marketing Strategies to Shape Better Customer Experiences

There's no doubt that data is an essential component for marketers but how exactly do they generate actionable data and to what extent has digital transformation made this easier?

Denis Scott
Denis Scott 7 October 2021
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Machine Learning in Retail: Should You Implement it?

Machine Learning in Retail: Should You Implement it?

Many retail businesses are now starting to use AI and machine learning to keep up with the constant changes in consumer behaviors. Using the same strategy in your business might allow you to get good results as well.

Henry Bell
Henry Bell 30 September 2021
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How DAM Software Can Give Your Creative Team Back Their Thinking Time

How DAM Software Can Give Your Creative Team Back Their Thinking Time

Creativity has never been more important in helping your marketing messages to cut through, but the increasing number of channels and the need for personalisation means creatives have never had less time for creative...

Michael Nutley
Michael Nutley 29 September 2021
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What is Connected Packaging?  

What is Connected Packaging?  

Does increasing engagement with your audience and driving in-store footfall sound like desirable objectives? Then connected packaging is the solution for you!

Jenny Stanley
Jenny Stanley 29 September 2021
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Custom CMS Development Trends and Benefits to Power your Online Project

Custom CMS Development Trends and Benefits to Power your Online Project

Read how custom CMS development services can tailor a CMS to give you the requisite functionalities to win in your online project. Also find out the latest trends in custom CMS development.

Rajneesh Kumar
Rajneesh Kumar 22 September 2021
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Examples of Rich Media Ads

Examples of Rich Media Ads

In this article, we will show you the ad formats that have been trending in the digital industry, revealing our pick of the best rich media banner ads examples. So let’s get it started!

Jenny Stanley
Jenny Stanley 21 September 2021
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Food Photo Cliché Examples for Marketers (and How to Avoid Them)

Food Photo Cliché Examples for Marketers (and How to Avoid Them)

Food photography is probably one of the commonly used types of visual content. We’re here to fill you in on how the look of food photos has changed over the past few years and what kind of images will make your...

Alina Valyaeva
Alina Valyaeva 21 September 2021
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Benefits of Augmented Reality for Marketing

Benefits of Augmented Reality for Marketing

In this article, we will explore the pros and cons of AR, as well as explain how your business could benefit from this fresh, interactive virtual solution and stand out from the crowd.

Jenny Stanley
Jenny Stanley 16 September 2021
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How Traditional Retailers Can Compete with the Digital Natives

How Traditional Retailers Can Compete with the Digital Natives

Unburdened by brick-and-mortar, 100% online businesses have been reshaping retail markets for the last decade and taken full advantage of their digitally native status to drive venture capital, customer growth, and...

Chris Daplyn
Chris Daplyn 14 September 2021
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Personalisation and Channel Proliferation Challenge the Creative Process

Personalisation and Channel Proliferation Challenge the Creative Process

Creativity is crucial for brands to cut through the noise of the modern world, but the growing number of channels, ad formats and segments means creatives' time is increasingly taken up with repetitive manual...

Michael Nutley
Michael Nutley 6 September 2021
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5 Great Smart Packaging Ideas for Connecting with Consumers

5 Great Smart Packaging Ideas for Connecting with Consumers

Smart packaging enables brands to connect with consumers through a browser-based app, image recognition or QR codes, barcodes or other advanced technologies implemented on the packaging design to connect consumers to...

Jenny Stanley
Jenny Stanley 2 September 2021
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Now is the Time to Embrace Digital: Why Strong Leadership Will be the Bedrock of Post-Pandemic Retail Success

Now is the Time to Embrace Digital: Why Strong Leadership Will be the Bedrock of Post-Pandemic Retail Success

An old adage suggests that a change is as good as a rest, but in the world of retail, nothing could be further from the truth. For retailers looking to thrive in a post-pandemic marketplace, the choice is clear...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 26 August 2021
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Why Innovating Online Reputation Management Strategies are Imperative for Brands in 2021

Why Innovating Online Reputation Management Strategies are Imperative for Brands in 2021

Online reputation management is a strategy to influence and control the digital reputation of a brand. This strategy is similar to PR and consists of following and influencing the image of a brand. SERPs for branded...

Priya Kumari
Priya Kumari 25 August 2021
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Join the Marketing Movement: Plastic-Free July

Join the Marketing Movement: Plastic-Free July

Curb your plastic use, and resonate with consumers. Brands showed their solidarity with the sustainability cause, Plastic-Free July (no plastic required) by identifying unique opportunities to share impact-driven...

Elle Nadal
Elle Nadal 18 August 2021
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The Future of Smart and Connected Packaging

The Future of Smart and Connected Packaging

There is no doubt that smart packaging and connected packaging will keep evolving in the coming years as new technologies continue to be studied and researched. In this article, we will look at the differences between...

Jenny Stanley
Jenny Stanley 16 August 2021
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Does Gamification Really Engage Customers?

Does Gamification Really Engage Customers?

In recent years, gamified experiences have become great ways to drive customer engagement. But does gamification really engage customers more? Find the answer here!

Jenny Stanley
Jenny Stanley 11 August 2021
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Top 6 Basic Patterns for Mobile Navigation: Pros and Cons

Top 6 Basic Patterns for Mobile Navigation: Pros and Cons

There are many types of mobile navigation, and new ones are constantly created. In this article, we will discuss 6 of the most common types of mobile navigation found in an app and their advantages and disadvantages.

Jenny Stanley
Jenny Stanley 9 August 2021
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