Articles - Page 12 - Digital Doughnut

Filters

Filter by Topic

    
How CDPs Can Improve Your Marketing and Business PerformanceHere we look at new research from London Research and BlueVenn which shows how the most successful marketers are using customer data platforms to reap significant benefits and gain an edge over their competitors.

                Aliya Zaidi
                16 May 2019
            
Read more

Predictive Content Analysis: A well-considered Content Strategy for Supporting SalesUsing predictive content enables sales to redirect the hottest prospects directly into your CRM. This not only helps in shortening the sales cycle, but also boosts the Return on Investment (ROI).

                Digital Doughnut Contributor
                16 May 2019
            
Read more

Email Analytics: The Vital KPIs in Measuring the Success of Email Marketing CampaignsAccording to the Content Marketing Institute, about 93% of B2B marketers use email marketing as a medium to dispense their content which in turn helps in generating & converting leads. Irrespective of what the...

                Digital Doughnut Contributor
                13 May 2019
            
Read more

How Search Intent Research can Boost your SEO and Conversion Plans!Search engines are focused on improving the user experience by better understanding search intent so that they can deliver relevant search results. On the other hand, advertisers strive to better understand user’s...

                Jawahar Kaushal
                9 May 2019
            
Read more

How Does Stock Price Correlate with Google Searches?Businesses can adopt a solid marketing and branding
strategy that allows their Google search volume to increase.
- Branding is a Google ranking factor. Referring to an
algorithmic input that Google measures...

                Charlotte Hurley
                3 May 2019
            
Read more

Is Google always right? Questioning the search giantIt’s a common joke in SEO that our mission is basically: “please Google”. In reality, that isn’t far from the truth. As the world’s foremost search engine, failing to satisfy Google’s algorithms will lead to lost...

                Brendan Bennett
                1 May 2019
            
Read more

Lazy Brands are Missing a Trick with Subscription OfferingAs the popularity and prevalence of subscriptions grows exponentially, here at The Kite Factory we have taken a closer look at this valuable business angle with Solving Subscriptions, a study of 2,000 consumers which...

                Robin Trust
                29 April 2019
            
Read more

How Travel Websites Can Increase Online Bookings​In this post, we’ll look at some of the key features and tactics used by the top online travel sites to improve conversion rates. 

                Graham Charlton
                24 April 2019
            
Read more

Has More Become Less?One thing is certain, everyone is being interrupted to death. With the exponential rise in mental illness, this is literally true. How much do we think of the recipient before pumping out another marketing blast? Our...

                Rod Banner
                9 April 2019
            
Read more

Why Points of Interest are the Crown Jewels of Accurate Location DataMobile offers a unique asset in the form of location targeting and profiling. But with so many companies claiming to offer location data capability, how can marketers be sure that it is genuinely and reliably...

                Charlie Smith
                4 April 2019
            
Read more

3 Ways AI Will Reshape Content Marketing in 2019Artificial intelligence is everywhere in 2019. From smart home assistants such as Amazon’s Alexa to predictive driving technologies in the latest Tesla, AI has infiltrated everything from our homes to our cars and...

                Tom Salvat
                15 March 2019
            
Read more

How to Make an Attractive Social Media Profile for Your Small BusinessSocial Media helps in promoting any business, be it small or large. For small business owners it may be tough to make their presence through social media, but not impossible. Starting with a great social media profile...

                elsie doss
                13 March 2019
            
Read more

Why Every E-commerce Business Needs a BlogIf you are running an online store and you still have not involved blogging in your marketing strategies then you are certainly at a huge loss. Ignoring blogging will certainly mean that you are overlooking many...

                Anuj Rajput
                7 March 2019
            
Read more

Marketers Must Get Out From Behind Their Dashboards And Understand Consumer ContextYour brand's online performance is dipping and you’re under pressure to come up with answers. There could be many reasons why, from increased competition and market disruptors to negative PR, social media...

                Barney Larkin
                25 February 2019
            
Read more

47% Leads Nurtured In CRM Will Convert. Adopt CRM Today!Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. As more AI-powered...

                Anisha Vijayan
                21 February 2019
            
Read more

Podcast - VC and Female Founders ReportIn our latest csuite podcast, we discuss the findings of the VC and Female Founders report from British Business Bank, Diversity VC and British Private Equity & Venture Capital Association (BVCA), which highlights...

                Russell Goldsmith
                20 February 2019
            
Read more

The Best Shopify CRM platforms to Boost Your Sales in 2019Customer information is vital to any ecommerce organisation, whether you’re aiming to increase your retention rate or launch a new marketing campaign, customer information is vital for making informed, accurate and...

                George Peabbles
                15 February 2019
            
Read more

Evolution of the DMP: how the modern data management platform is transforming the customer experience The Evolution of the DMP report, produced by London Research in partnership with Adobe, looks at how data management platforms have evolved from tactical media-buying tools to strategic platforms at the heart of...

                Michael Nutley
                13 February 2019
            
Read more

Building the right company culture for customer analytics successThe ability to take an integrated approach to customer data is very much dependent on the culture within the organisation, according to a new report from Digital Doughnut sister company London Research. While...

                Linus Gregoriadis
                11 February 2019
            
Read more

How to Grow a Successful Career in MarketingOne of the main reasons people choose to go into marketing early on in their career, besides the opportunity to join a field that is constantly evolving and changing, is the fact that it offers significantly higher...

                Ryan Jones
                1 February 2019
            
Read more

How to leverage your customer insights for growth in 2019If you have a big growth goal to reach in 2019, you can leverage your customer insights from your Voice of Customer (VOC) data to achieve it. And on the flip side, if you have already invested in a VOC initiative...

                Alyona Medelyan
                30 January 2019
            
Read more

How to Get Meaningful, Actionable Insights from Customer Feedback – 3 ExamplesDo you gather vast amounts of customer feedback but don’t quite know how to get actionable, meaningful insights from it? You know the ones, insights that would help to influence your customer experience and overall...

                Alyona Medelyan
                23 January 2019
            
Read more

How Marketers Can Meet the Needs of the Customers of the Future - and Why That Means Today’s Customers TooThe relationship between consumers, content and brands has changed immeasurably; a sea change in the last 10 years alone. With exponentially more opportunities for real-time interactions, it’s easier than ever before...

                Diane Perlman
                14 January 2019
            
Read more

Customer retention analytics: 5 strategies to reduce churn with dataThink customer loyalty programs are all about getting generic discounts, points and rewards? Think again. That was the old school way of doing things. Today, it’s more about offering customers something as...

                Alyona Medelyan
                11 January 2019
            
Read more

Customer Feedback Analysis 101: What’s the Best Way to Analyse Vast Amounts of Feedback?Do you have a lot of customer feedback collected but don’t know exactly what to do with it?

                Alyona Medelyan
                9 January 2019
            
Read more

    ...
    11 12 13 14 15
    ...