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12 Ways You Can Help Your Agency's Revenue Grow

12 Ways You Can Help Your Agency's Revenue Grow

Building your agency and generating revenue requires time and effort. Here are few tips that you can implement to surpass the million dollar revenue mark.

Sean Davis
Sean Davis 10 August 2021
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How to Improve Your Email Marketing Deliverability for Optimum Open Rates

How to Improve Your Email Marketing Deliverability for Optimum Open Rates

Email marketing is an evergreen strategy for marketers and is amongst the most convenient ways of reaching out to new as well as existing customers. Email marketing campaigns have been a boon for companies and online...

Priya Kumari
Priya Kumari 9 August 2021
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5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

Coronavirus shook the fiscal and operational thresholds of businesses across the globe beyond tolerable limits. And if you thought that the destruction was over, this isn't quite true for the post-pandemic...

Priya Kumari
Priya Kumari 5 August 2021
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5 Point Checklist to be an Effective Digital Asset Management (DAM) Provider [Infographic]

5 Point Checklist to be an Effective Digital Asset Management (DAM) Provider [Infographic]

Its time advanced functionalities should be offered by DAM providers, to boost brand identity and growth for businesses. Check out this five-point checklist for DAM providers to ensure improved visibility and ROI for...

Rajneesh Kumar
Rajneesh Kumar 3 August 2021
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What is B2B Marketing?

What is B2B Marketing?

B2B marketing is short for business to business marketing. It refers to any marketing activity that is targeted at another business or organisation. If a company sells its products or services to other businesses, it...

Jenny Stanley
Jenny Stanley 2 August 2021
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What Businesses Need to do About Marketing in the Age of Automation

What Businesses Need to do About Marketing in the Age of Automation

Marketing is all about fulfilling the needs and desires of as many people in your target market as possible. However, to fulfill so many needs, the marketing strategy has to be highly intricate.

Praveen Mishra
Praveen Mishra 30 July 2021
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Infographic: Closing the Omnichannel Gap

Infographic: Closing the Omnichannel Gap

A new report from London Research explores how companies can adopt omnichannel strategies for stronger brand-consumer connections. The research, carried out in partnership with Catalyst and Xaxis, is based on...

Linus Gregoriadis
Linus Gregoriadis 29 July 2021
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5 Ways to Take Your Ecommerce Conversion Rate From x to 2x

5 Ways to Take Your Ecommerce Conversion Rate From x to 2x

Taking your ecommerce conversion rate from x to 2x shouldn’t be super-hard. Here are some tips that can help.

Shrushti Shah
Shrushti Shah 28 July 2021
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What’s Love Got to Do With it?

What’s Love Got to Do With it?

It takes an awful lot for a brand to be not just liked but loved. According to the research in our Brand Love report, loved brands aren’t necessarily the most innovative - just one in 10 marketers think that matters...

Louise Findlay-Wilson
Louise Findlay-Wilson 27 July 2021
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Getting Started with Your First LinkedIn Ad Campaign

Getting Started with Your First LinkedIn Ad Campaign

LinkedIn is the world’s largest professional network. LinkedIn boasts that 4 out 5 members on the platform drive business decisions and the platform has 2x the buying power of average web audiences.

Priya Kumari
Priya Kumari 23 July 2021
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Podcast - Interview with Clay Wilkes, CEO, Galileo

Podcast - Interview with Clay Wilkes, CEO, Galileo

Part of our special series of episodes that we're recording in partnership with the European PR Agency, Tyto, and their own Without Borders podcast, this interview is with Clay Wilkes, CEO, Galileo

Russell Goldsmith
Russell Goldsmith 22 July 2021
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The Opportunity of Downtime: How to Get Ten Steps Ahead

The Opportunity of Downtime: How to Get Ten Steps Ahead

When things slow down, some leaders give into fear and uncertainty. The worst end up sinking their boats. But even those who survive might end up missing the boat because they are so focused on the fear — rather than...

Janki Sharma
Janki Sharma 20 July 2021
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8 Incredible Ways Digital Marketing Helps Small and Medium Businesses Flourish

8 Incredible Ways Digital Marketing Helps Small and Medium Businesses Flourish

Modern social media managers need to understand the value of a good digital marketing strategy. There is a time and place for traditional marketing; however, the future completely belongs to digital. And this holds...

Priya Kumari
Priya Kumari 16 July 2021
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A Dictionary of Modern Sales and Marketing Terms You Should Know

A Dictionary of Modern Sales and Marketing Terms You Should Know

We have educated our audience on the importance of content marketing and helped them understand ways it can be used to promote their brand. However, we have noticed most of our audience is not familiar with common...

pro club
pro club 15 July 2021
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Unveiling the Top PPC Myths of 2021

Unveiling the Top PPC Myths of 2021

It’s been a while since paid search has been around and certain stubborn PPC myths have plagued the channel. To ensure the success of their paid search campaigns marketers need to dispel these PPC myths that give the...

Priya Kumari
Priya Kumari 13 July 2021
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Data Management Success Mantra for Enterprises Today

Data Management Success Mantra for Enterprises Today

The article demonstrates how various data management strategies have become crucial today for enterprise success. It views data management from a holistic standpoint involving all departments, functions, processes and...

Rakesh Kumar
Rakesh Kumar 9 July 2021
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Three Steps to Moving Your Content Marketing from Tactics to Strategy

Three Steps to Moving Your Content Marketing from Tactics to Strategy

Many content marketers are trapped on a treadmill of production, measured by the amount of content they create rather than the results they achieve for the business. A new white paper from London Research and...

Michael Nutley
Michael Nutley 8 July 2021
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What’s New Google Phrase Match and How Can it be Used to Optimize PPC Ads?

What’s New Google Phrase Match and How Can it be Used to Optimize PPC Ads?

The phrase match keyword matching option in Google ads matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as the match that's more targeted than a...

Priya Kumari
Priya Kumari 8 July 2021
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Reasons Why Amazon Marketplace Sellers are Attractive Acquisition Targets

Reasons Why Amazon Marketplace Sellers are Attractive Acquisition Targets

Aggregators targeting third-party sellers on Amazon Marketplace consolidate their resources and offer expert services that help scale these businesses. This business model is successful only when the sellers acquired...

Editor Writer
Editor Writer 7 July 2021
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Get Ready for a Summer of Sport… On your Connected TV

Get Ready for a Summer of Sport… On your Connected TV

Summer 2021 is big for the sporting calendar and whether you’re into football, cycling or tennis we’re expecting some great entertainment in the coming months. Starting with this week’s Euro 2020 semi-finals, the...

Colette Munnelly
Colette Munnelly 6 July 2021
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How User-Generated Content Provides Brands with a Competitive Edge and Helps them Optimize their ROI

How User-Generated Content Provides Brands with a Competitive Edge and Helps them Optimize their ROI

User-generated content (UGC), alternatively known as user-created content refers to any form of content such as images, video, text, and audio that has been posted by users on several online digital platforms...

Priya Kumari
Priya Kumari 6 July 2021
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The Power of Affiliate Partnerships for Retail Brands

The Power of Affiliate Partnerships for Retail Brands

Across Europe, retail brands are having to adapt to an ever-changing business landscape and economy. The affiliate channel is well-positioned to support retail brands in driving growth online and many retail brands...

Joanna Kenny
Joanna Kenny 5 July 2021
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A 10 Step Guide for Holistic Growth Transformation

A 10 Step Guide for Holistic Growth Transformation

‘Transformation’ has almost lost its true meaning due to frequent misuse in the business world. It’s often used for any form of change, however minor or routine, even for quick fixes. But true transformation is the...

Asena Atilla Saunders
Asena Atilla Saunders 5 July 2021
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What Businesses Need to Know: The Fundamentals of Video Content Planning

What Businesses Need to Know: The Fundamentals of Video Content Planning

As part of our new VidOps blog series, What Businesses Need to Know, we’re drawing back the curtain for a transparent look at how video production works for commercial businesses. This week: the fundamentals of video...

VidOps VisualStorytellers
VidOps VisualStorytellers 2 July 2021
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5 Lesser-Heard Strategies to Get Your Influencer Marketing Campaigns Rolling

5 Lesser-Heard Strategies to Get Your Influencer Marketing Campaigns Rolling

As digital media becomes increasingly pervasive, more customers are consuming advertising on various digital platforms. For business leaders, it has become important to understand the peculiarities of these...

Priya Kumari
Priya Kumari 1 July 2021
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