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Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

An unexpected outcome of Covid-19 on the advertising industry is the effect it has had on platform automated optimisations. Facebook and Google have fine-tuned their algorithms based on years of historical consumer...

Luke Judge
Luke Judge 21 August 2020
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Visual Content: The Impact it Generates on Your Content Marketing Efforts

Visual Content: The Impact it Generates on Your Content Marketing Efforts

When we think of the content that grabs our attention the most, it is visual. It is engaging, appealing, informative and can take your marketing efforts to a whole new level. Let’s learn how visual content impacts...

Digital Pieces Team
Digital Pieces Team 18 August 2020
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What is Influencer Fraud and How Can You Avoid It?

What is Influencer Fraud and How Can You Avoid It?

Like all avenues of business, social media is unfortunately subject to fraud. And as influencer marketing is bigger than ever, influencer fraud is a hot topic in the minds of marketers. Thankfully, there are ways to...

Heepsy Marketing
Heepsy Marketing 17 August 2020
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8 Tips on Choosing the Top Online Marketing Company

8 Tips on Choosing the Top Online Marketing Company

Choosing a digital marketing company is an important decision that a business owner needs to take. The best company can influence the leads for your business and handle the competition. When deciding, review the cost...

Ais Technolabs
Ais Technolabs 14 August 2020
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Why Marketeers Can no Longer Rely on Their Own Data

Why Marketeers Can no Longer Rely on Their Own Data

Elliot Holding, cloud account manager at Cloud Technology Solutions, looks at why collaboration is key for a truly data-driven marketing strategy.

Elliot Holding
Elliot Holding 14 August 2020
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200% Sure Shot Tips to Increase B2B Ecommerce Website Conversions

200% Sure Shot Tips to Increase B2B Ecommerce Website Conversions

As per the survey, 90% of B2B buyers conduct research online before committing to a purchase. The unprecedented self-service, efficiency, personalization, fast network and high-tech functionality are key factors other...

Karan Sharma
Karan Sharma 13 August 2020
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How to Design a Well-Performing Landing Page

How to Design a Well-Performing Landing Page

You have 50 milliseconds to impress your site visitors or they will leave. It’s as simple as that! Don’t forget that your website isn’t only competing with other websites for viewer attention but just about any other...

Angine Pramzian
Angine Pramzian 10 August 2020
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Why Do Brands Put Up With Low Conversion? And What to do About It

Why Do Brands Put Up With Low Conversion? And What to do About It

Your website is your shop window, your catalogue, your brochure, your whole offer right there on display to millions of potential customers at the end of a finger; everything rides on them finding just what they need....

Jamie Challis
Jamie Challis 5 August 2020
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The Complete SEO Checklist For Websites In 2020

The Complete SEO Checklist For Websites In 2020

Increase traffic and gain more brand recognition is the goal of every ecommerce site. SEO is one of the tools which can help store owners achieve this goal. However, to make SEO work effectively is a challenge for...

Jade Nguyen
Jade Nguyen 4 August 2020
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My Top 5 SEO Tools in 2020

My Top 5 SEO Tools in 2020

A successful SEO strategy requires input from multiple sources and a wide range of digital tools. These tools provide valuable insight into the performance of your SEO strategy as well as showing you the opportunities...

Jack Kennedy
Jack Kennedy 3 August 2020
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The Global Influencer Marketing Podcast

The Global Influencer Marketing Podcast

The Branded Content Marketing Association produce a regular podcast from around the world on influencer marketing presented by global head of influencer marketing Gordon Glenister.

Gordon Glenister
Gordon Glenister 31 July 2020
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The Importance of Predictive Analytics in the Era of Digital Marketing

The Importance of Predictive Analytics in the Era of Digital Marketing

Predictive analytics is not a new thing in the digital marketing space. Predictive analytics tools analyzing tons of data and converting it into insights to help businesses maximize their revenue. These algorithms are...

Richa Pathak
Richa Pathak 30 July 2020
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Search and You Won’t Find

Search and You Won’t Find

Some people love wasting time searching for products and services online, most however, don’t. They just want companies to make it easy for them to find what they want. Surprising perhaps, but search technology is...

Jamie Challis
Jamie Challis 30 July 2020
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The Importance of Strong Web Design for Your SEO

The Importance of Strong Web Design for Your SEO

When it comes to your SEO strategy it’s often tactics such as keyword research, meta data, link building, and content production that come to mind. Web design is often overlooked and considered more important for user...

Jack Kennedy
Jack Kennedy 23 July 2020
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5 Reasons Why Digital Marketing is Important for Your Business

5 Reasons Why Digital Marketing is Important for Your Business

Nowadays, we live in a world that is almost completely been digitized. Businesses of all shapes and sizes cannot even imagine reaching success without operating online. That said, the online market has grown...

Mitesh Patel
Mitesh Patel 23 July 2020
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Why Use Google Ads to Promote Small Business?

Why Use Google Ads to Promote Small Business?

Google Ads is one of the most effective advertising platforms for businesses, with a productive enhancement to make a brand impression. As per the past records of 2018, Google made a revenue of $79.38 billion only...

Akash Soni
Akash Soni 22 July 2020
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7 Ways to Get Customers to Your Small Business

7 Ways to Get Customers to Your Small Business

Looking for proven tactics to attract customers to your small business? Check out this post for 7 actionable tips, along with illustrations and free resources.

Shane Barker
Shane Barker 22 July 2020
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How to Rank a Brand New Website on Google and Other Search Engines

How to Rank a Brand New Website on Google and Other Search Engines

In a world where your website is quickly becoming your number one salesman and your online presence is the most important asset to your business, it is no surprise that SEO is a buzzword within digital marketing that...

Jack Kennedy
Jack Kennedy 21 July 2020
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Organizing Your Ecommerce Marketing Strategy

Organizing Your Ecommerce Marketing Strategy

Today, ecommerce (electronic commerce or internet commerce) is a way to sell or purchase something using the internet. If you want to start your ecommerce business then you should know what it all means, and here in...

Ravi Kumar
Ravi Kumar 15 July 2020
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Things You Need to Know About Google’s New Page Experience Ranking Signal

Things You Need to Know About Google’s New Page Experience Ranking Signal

There has been a new signal from Google known as the Page Experience, which it intends to fuse into a change in ranking at some point during the next year. 

Ritu Sharma
Ritu Sharma 14 July 2020
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Digital Marketing Trends – The Blessing For Marketers Post Covid-19 Pandemic

Digital Marketing Trends – The Blessing For Marketers Post Covid-19 Pandemic

Covid-19 has been a sudden attack on human life and the business world. Considering the abrupt halt we are facing, marketers are sailing through this time with digital marketing. This is an excellent time to pay...

Diana Morris
Diana Morris 13 July 2020
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Clipping Tools That Can Help Monitor Your Brand

Clipping Tools That Can Help Monitor Your Brand

Good clipping is made up of a series of very specific characteristics that are vital for brands. By using the clipping tools correctly, you can offer your team analysis in context about the sector of which it is part,...

Blogger Cage
Blogger Cage 9 July 2020
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How Can Effective Site Search Build Trust in Your Brand?

How Can Effective Site Search Build Trust in Your Brand?

Did you know that only 65% of customers trust search engines? That's according to Edelman's 2019 Trust Barometer. Many marketers are focused on building trust off the website, through a host of different...

Aliya Zaidi
Aliya Zaidi 6 July 2020
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The Ultimate Guide to Search Engine Optimisation (SEO)

The Ultimate Guide to Search Engine Optimisation (SEO)

Even if you’re not a digital marketing professional, it’s likely you’ve heard of Search Engine Optimisation (SEO). Building and managing a successful SEO strategy needs a comprehensive knowledge since it’s quite a...

Asena Atilla Saunders
Asena Atilla Saunders 1 July 2020
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The Future: Build Trust in Your Website by Making Your Site Search Smart

The Future: Build Trust in Your Website by Making Your Site Search Smart

An effective site search strategy is crucial for driving conversions and moving consumers down the funnel. However, many website owners are still not making site search a priority. As can be seen from the trends below...

Aliya Zaidi
Aliya Zaidi 16 June 2020
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