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Omnichannel Marketing Can Close the Gap Between Brands and their Customers

Omnichannel Marketing Can Close the Gap Between Brands and their Customers

There are always gaps between where consumers spend their media time, and brands spend their advertising budgets. New research reveals where the biggest discrepancies are right now, and why. And it examines why...

Michael Nutley
Michael Nutley 19 July 2021
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Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Personalised and empathetic engagement with customers - that genuinely addresses their needs - will be the key to unlocking brand loyalty and ultimately improved business performance post-pandemic.

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 19 July 2021
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Tips to Improve the Way you Manage Inventory on Your Shopify Store

Tips to Improve the Way you Manage Inventory on Your Shopify Store

A retailer’s passion should be to find new ways to optimize the way their inventory is managed. As that commonly results in higher sales, better profit margins, and lower return volumes.

Katya Smith
Katya Smith 14 July 2021
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Big Challenges With 3 Prominent Ecommerce Stores

Big Challenges With 3 Prominent Ecommerce Stores

With ecommerce development it is essential to have a custom design and backend that you can easily manage. There are certain stores, like Magento, WooCommerce and Shopify, that you can have at a premium for making...

David Pollard
David Pollard 12 July 2021
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Reasons Why Amazon Marketplace Sellers are Attractive Acquisition Targets

Reasons Why Amazon Marketplace Sellers are Attractive Acquisition Targets

Aggregators targeting third-party sellers on Amazon Marketplace consolidate their resources and offer expert services that help scale these businesses. This business model is successful only when the sellers acquired...

Editor Writer
Editor Writer 7 July 2021
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The Power of Affiliate Partnerships for Retail Brands

The Power of Affiliate Partnerships for Retail Brands

Across Europe, retail brands are having to adapt to an ever-changing business landscape and economy. The affiliate channel is well-positioned to support retail brands in driving growth online and many retail brands...

Joanna Kenny
Joanna Kenny 5 July 2021
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The Importance of Personalized Marketing

The Importance of Personalized Marketing

In a world where markets are becoming more competitive and consumers often have multiple choices of where to buy, fostering brand loyalty through personalized marketing is crucial.

Dan Yeo
Dan Yeo 16 June 2021
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B2B Ecommerce – The Types and the Misconceptions

B2B Ecommerce – The Types and the Misconceptions

What's B2B ecommerce? B2B ecommerce, or business-to-business electronic trade, clarifies the web order transactions between organizations. Because orders are processed responsibly, purchasing efficacy is enhanced...

Shakeel Ahmed
Shakeel Ahmed 10 June 2021
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4 Simple Ways to Boost Your Online Business with Conversational Marketing

4 Simple Ways to Boost Your Online Business with Conversational Marketing

Marketing is all about the customers. With conversational marketing, analyzing clients' needs is easier than you think. Conversational marketing is one of the most powerful trends that triggered changes in how...

Justyna Lesniakiewicz
Justyna Lesniakiewicz 7 June 2021
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Some Common SEO Myths That You Should Know About

Some Common SEO Myths That You Should Know About

According to research by Weidert Group, there are an average of 6.5 billion web queries every day, and millions of websites, many of them competing for the attention of your prospects. To rank as high on the search...

Priya Kumari
Priya Kumari 1 June 2021
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Losing Your Head Over Headless CMS?

Losing Your Head Over Headless CMS?

With consumers increasingly embracing new social media platforms, apps and smart devices like watches and voice-activated devices, we’re now faced with a larger number of touchpoints than ever before. These are...

Chris Purcell
Chris Purcell 1 June 2021
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Experimenting with Promotions, Discounts and Product Bundles as a Marketing Tactic

Experimenting with Promotions, Discounts and Product Bundles as a Marketing Tactic

The digital era has revolutionized how people buy things; however, the psychology of marketing and the art of persuading people hasn’t changed. The power of suggestion does act as a strong catalyst, and customers love...

Cynthia Sebatina
Cynthia Sebatina 19 May 2021
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The Beginner’s Guide to Ecommerce Website Design

The Beginner’s Guide to Ecommerce Website Design

Ecommerce designing and development is an intricate process. As the internet world is changing and taking new shapes every day, organizations are trying hard to cope with the demands of the internet world. New...

Meha Varunan
Meha Varunan 18 May 2021
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Top 10 UX/UI Trends for 2021

Top 10 UX/UI Trends for 2021

The year 2020 witnessed a pandemic crisis that disrupted global economies and business models in unimaginable ways. To term the year as a rollercoaster ride would be an understatement – the pandemonium adversely...

Priya Kumari
Priya Kumari 10 May 2021
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British Firms Still Trying to Work Out What Digital Marketing is

British Firms Still Trying to Work Out What Digital Marketing is

A new survey of UK firms reveals that many are grappling with digital marketing and how to make the most from the internet.

William Furney
William Furney 7 May 2021
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5 Conversion Rate Optimization Strategies for Startups

5 Conversion Rate Optimization Strategies for Startups

The main objective of an entrepreneur is to maximize online business sales and presence. Companies offer something unique in a competitive marketplace on their website that turns simple visitors into potential...

Henny Kel
Henny Kel 4 May 2021
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How Much Does a Website Cost?

How Much Does a Website Cost?

In marketing, we will always tell you that your website is your number one marketing asset. It is the tool that defines your brand, products and services and measures your past, current and future marketing and...

Brad Chuck
Brad Chuck 4 May 2021
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How to Sell to the Post-Covid Consumer

How to Sell to the Post-Covid Consumer

Digital promotions are becoming ever more complex as the number of channels and devices explode, which represents a great opportunity for companies with the tools to manage them, says Robin Coles, EMEA MD, XCCommerce.

Robin Coles
Robin Coles 4 May 2021
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A Trend That is Here to Stay - Shoppable Videos

A Trend That is Here to Stay - Shoppable Videos

Video marketing has long been quite effective at driving sales but there’s one thing that could make it even more effective – embedded links leading directly towards promoted products. If you enable the purchase...

Ian Pearson
Ian Pearson 28 April 2021
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Are You Ready to Scale and Grow Your Ecommerce Brand?

Are You Ready to Scale and Grow Your Ecommerce Brand?

To grow your ecommerce brand you must position and increase your online visibility successfully, and the key is to be able to scale the entire process. Here is exactly how you can scale and grow your ecommerce brand.

Rakefet Yacoby
Rakefet Yacoby 27 April 2021
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Luxury Brands Should Embrace the ‘Next Normal’ in Post-Pandemic China

Luxury Brands Should Embrace the ‘Next Normal’ in Post-Pandemic China

With China’s domestic luxury expenditure soaring, luxury brands in the UK must recalibrate their strategies, taking action to “navigate the now”, plan for the recovery, and shape the future.

Kirstine Newton
Kirstine Newton 27 April 2021
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B2B Ecommerce: Trends & Challenges

B2B Ecommerce: Trends & Challenges

Business to business ecommerce is not new; in fact, it has been around for the past decade, and it keeps growing as the world continues to grow digitally. Additionally, with the global pandemic striking in early 2020,...

Bailey Hudson
Bailey Hudson 26 April 2021
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Ecommerce and 5 Steps to Building Your Strategy and Approach for Success

Ecommerce and 5 Steps to Building Your Strategy and Approach for Success

The new levels of demand that ecommerce has reached in the era of Covid-19 are now forcing businesses of all kinds to consider developing a digital sales channel, when a few months ago, it was not even a blip on their...

Faizan m. Syed
Faizan m. Syed 21 April 2021
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10 Ways to Create an Effective On-Site Search Experience for your Ecommerce Store

10 Ways to Create an Effective On-Site Search Experience for your Ecommerce Store

Conventional physical stores are a classic example of the traditional salesperson modulating the search experience of walk-in customers. This not only saves a customer’s precious time but also encourages them to make...

Naiya Sharma
Naiya Sharma 19 April 2021
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12 Tips to Transition Smoothly From Brick-and-Mortar to Ecommerce

12 Tips to Transition Smoothly From Brick-and-Mortar to Ecommerce

Read these tips on how to smoothly make the brick-and-mortar transition to ecommerce and launch best practices that translate into long-term revenue streams for you.

Lucy Manole
Lucy Manole 15 April 2021
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