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Why Every Retail Brand Needs Great Product Packaging DesignPackaging. It’s probably not the first thing on your mind when you’re developing your sales strategy - but it certainly shouldn’t be your last. Indeed, the way you present your product should hold equal weight to that...

                Jeremy Lloyd
                22 April 2021
            
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Ecommerce and 5 Steps to Building Your Strategy and Approach for SuccessThe new levels of demand that ecommerce has reached in the era of Covid-19 are now forcing businesses of all kinds to consider developing a digital sales channel, when a few months ago, it was not even a blip on their...

                Faizan m. Syed
                21 April 2021
            
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4 Ways to Excel at Video Marketing Like a Pro!Video marketing is using videos to promote and market your products or services to increase engagement on your digital and social channels, educate your customers and reach your target audience groups with new mediums. 

                Priya Kumari
                20 April 2021
            
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Understanding the Marketing Customer PersonaHow well do you know your customers? Market research is an essential weapon for any marketing team to undertake before they can develop an award-winning marketing strategy for a business. Part of this research...

                Brad Chuck
                16 April 2021
            
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How to Combat Cybersecurity Threats During Covid-19 Reconnaissance During these vulnerable Covid-19 times, marketers need to stick to the best cyber hygiene practices, whether working from home or in a remote environment. Creating such an environment is absolutely imperative to help...

                Priya Kumari
                15 April 2021
            
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Voice of the Customer: How to Avoid 5 Common MistakesA business without a Voice of the Customer (VoC) strategy is like someone flying in complete darkness. But even when you decide to create and implement one, your program could still be marred by friendly fire - errors...

                Matt Canada
                12 April 2021
            
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Brands That Step Out of Their Comfort Zone and Embrace CTV are Future ProofingIt’s a no-brainer that brands need to be where their audiences are. Yet despite the mass migration of consumers to Connected TV (CTV) over the last year, advertisers have been hesitant to move budgets there.

                Colette Munnelly
                8 April 2021
            
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Top Tools to Strengthen Your Online Reputation Management in 2021 Online reputation management involves optimizing the perceived reputation of your brand online. It involves monitoring and improving how your business is viewed online by analyzing the perceived notion of your...

                Priya Kumari
                7 April 2021
            
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Infographic: Omnichannel Marketing Excellence and the Role of CDPsA recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted...

                Linus Gregoriadis
                6 April 2021
            
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5 Secret Tips to Help You Fuel Your Account-Based Marketing (ABM) PlanThese unprecedented times require you to plan and go big. But what more can you do to thrive during unprecedented times and make a difference to the business fraternity across the globe?

                Priya Kumari
                1 April 2021
            
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59% of Consumers Believe Taking a Stance Matters, Research RevealsBrands can and should take a stance on social and political matters, according to new research by Kubi Kalloo and its partner Alligator Digital. A survey of 600 people in both the US and UK has uncovered that 59% of...

                Kristin Hickey
                31 March 2021
            
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How to Deal With Online Account Hacking? More often than not, you may find yourself at the receiving end of an internet breach. It could be a hacked social media account or leaked passwords online. This article talks about some prominent avenues you can...

                Richa Sharma
                30 March 2021
            
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How to Accelerate Your Digital Business in 2021The recent Covid-19 pandemic has triggered a massive digital transformation. The businesses who transform themselves digitally will survive, but digital transformation is not only related to upgrading of technology...

                Mark Lane
                29 March 2021
            
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Retail Customer Experience in 2021How should online retailers and brands be thinking about CX in response to changes in customer behaviour as a result of Covid-19? The old models for building an ideal customer experience (CX) online and in store have...

                Gita Samani
                26 March 2021
            
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All About Multilingual Web DesignWhen you search for anything on the internet, you expect to have access to any type of information or website in your own language. How would you feel if you visit a site that isn't translated into your language...

                Jenny Stanley
                26 March 2021
            
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Latest Insider: How Mobile Optimization Can Help You Conquer the CompetitionWe are now in the era of mobile technology. It comes as no surprise that technology is transforming the world, and statistics are consistently showing a rise in the number of smartphone users around the globe. Users...

                Johnny Chen
                25 March 2021
            
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It’s Official - Omnichannel is the Leading Approach to B2B Sales Recent research by McKinsey & Company has confirmed that omnichannel is the leading approach to B2B sales and its effectiveness has significantly jumped to 83%. The research has also confirmed that hybrid sellers...

                Priya Kumari
                25 March 2021
            
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A Guide to Event Marketing and PromotionWith the government roadmap to recovery and the increasing awareness that a sense of normality is soon to be upon us, the events industry is gearing up for a battle of immense proportions as they consider a return to...

                Brad Chuck
                23 March 2021
            
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5 Transformational Impacts of ICM for RetailWe’re used to referring to technological laggards as ‘dinosaurs’ but that term is even more appropriate today. The arrival worldwide of the COVID-19 pandemic was our metaphorical asteroid. It landed among us with...

                Lucy Campbell-Woodward
                22 March 2021
            
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What is Retailtainment and How can it Help your Business?  Retailtainment describes when entertainment is used as a retail marketing channel and tactic.

The term was coined over 20 years ago by sociologist, George Ritzer, to describe the growing trend of “entertaining...

                Warren Richmond
                19 March 2021
            
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What‌ ‌is‌ ‌Gamification‌ ‌in‌ ‌Marketing‌?Gamification can be used in playable ads, as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun experience with...

                Jenny Stanley
                18 March 2021
            
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In-Memory Caching for Progressive Web ApplicationsMore than having a website, a company must ensure that this website delights users. Quick loading times and responsive elements are just a few of the things that will help a business deliver its promise of an...

                Edward Huskin
                16 March 2021
            
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Can Stores Regain Their Flagship Status?Cross-channel promotions are a lifeline for stores, says Robin Coles, European managing director for XCCommerce. Pressure has been building for several years on retailers to rethink the role of the store, and new...

                Robin Coles
                16 March 2021
            
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Digital Enrolment Delivers Benefits Across the OrganisationNew research by London Research for Adobe shows that the combination of on-line forms and e-signatures isn't just a way to deliver an improved customer experience. Companies are also using it to increase...

                Michael Nutley
                15 March 2021
            
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Building Brand Love & LoyaltyIn its new research report, Brand Love, Energy PR identifies what it takes for a brand to be loved by its customers.  Louise Findlay-Wilson, Managing Director at Energy PR, walks us through the findings and the key...

                Louise Findlay-Wilson
                10 March 2021
            
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