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6 Successful Upselling Tactics You Can Learn From Amazon

6 Successful Upselling Tactics You Can Learn From Amazon

In this article, we will walk through the six most successful tactics Amazon has implemented to excel in the ecommerce industry. These tactics will help you learn the smart upselling ideas for your business.

Rajan Rawal
Rajan Rawal 1 February 2021
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How To Design A Web/App-Based Experience That Encourages Customer Loyalty

How To Design A Web/App-Based Experience That Encourages Customer Loyalty

You probably already know that attracting new customers is a lot more expensive than retaining existing ones. And you probably also know that in order to create customer loyalty you need to give your customers a...

Jenny Stanley
Jenny Stanley 28 January 2021
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Three Resolutions Customer-Focussed Businesses Must Make In 2021

Three Resolutions Customer-Focussed Businesses Must Make In 2021

Although many of us have opted to forego making New Year's Resolutions in 2021, Bart Heilbron, from customer data platform BlueConic, suggests there are three resolutions that marketers should be making if they...

Bart Heilbron
Bart Heilbron 25 January 2021
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The Why and The How of The Digital Business Imperative

The Why and The How of The Digital Business Imperative

It's safe to say that there aren’t enough superlatives to describe how shattering and age defining the Covid-19 pandemic has been for huge swathes of the earth’s population to date. With no corner of the globe&...

Morag Cuddeford-Jones
Morag Cuddeford-Jones 18 January 2021
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Ways Digital Marketing Can Help Businesses to Experience Exponential Growth

Ways Digital Marketing Can Help Businesses to Experience Exponential Growth

The major reason some start-ups fail is because of a lack of an advanced marketing plan. As a business owner, you can have an exceptional product compared to your competitor, but without a proper promotion strategy...

Calistus Anikwe
Calistus Anikwe 18 January 2021
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Top Social Media Growth Hacks for 2021

Top Social Media Growth Hacks for 2021

With the rising digital marketing trend, It's essential to grow your business online via social platforms.

Farwa Anees
Farwa Anees 15 January 2021
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Why Integrated Content Management Matters to Your Brand

Why Integrated Content Management Matters to Your Brand

Let’s think for a moment about what makes a strong brand. A great product? Certainly. That goes without saying. A powerful ethos? That also helps – brand slogans are memorable but even more so when they really connect...

Morag Cuddeford-Jones
Morag Cuddeford-Jones 14 January 2021
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5 Practical Tips For Building Your 2021 Tourism Marketing Plan

5 Practical Tips For Building Your 2021 Tourism Marketing Plan

We’ve got five practical tips to help you complete a strategic marketing plan to promote your tourism offering and hit your 2021 revenue growth goals.

Scott Rehnberg
Scott Rehnberg 14 January 2021
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Centralize Your Digital Assets For Powerful Marketing Content

Centralize Your Digital Assets For Powerful Marketing Content

Many organizations enjoy a wealth of assets, even more so now that retailers and publishers alike encourage co-creation from influencers and customers. But equally important is control – control over content...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 13 January 2021
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Customer Engagement Through Product Data - Helping a Cooker Tell Stories

Customer Engagement Through Product Data - Helping a Cooker Tell Stories

If you currently have a mental image of a cooking range perched on a stool, storybook open and alongside a child tucked into bed in rapt attention – this isn’t quite what we mean.

Lucy Campbell-Woodward
Lucy Campbell-Woodward 28 December 2020
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5 Effective Ways to Run a Productive Teleconference 

5 Effective Ways to Run a Productive Teleconference 

Teleconferencing has become a common medium of communication in a post-Covid-19 world. Let's have a look at the five best tips to effectively run a successful teleconference.

Joydeep Bhattacharya
Joydeep Bhattacharya 25 December 2020
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How to Use Video Content for Internal Communications in Your Company

How to Use Video Content for Internal Communications in Your Company

Video content is mostly used - and talked about - for marketing strategies and external communication purposes. However, companies are composed of humans too, and video provides a great channel to streamline important...

Victor Blasco
Victor Blasco 23 December 2020
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Join The Dots For Compelling, Competitive Content

Join The Dots For Compelling, Competitive Content

When you consider how quickly businesses have to react today, it’s staggering to realise the barriers which many of them are up against. Despite contending with pricing that can change minute by minute, or stock...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 22 December 2020
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Awakening the Value of Audience

Awakening the Value of Audience

Audience addressability has always been central to how publishers demonstrate their value to ad buyers and, as a result, it’s critical to how they protect their revenue streams. However, there are dramatic changes...

Zara Erismann
Zara Erismann 22 December 2020
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Building a Customer-Experience-Centric Ecommerce Platform

Building a Customer-Experience-Centric Ecommerce Platform

Strategically, there is no other way for development and growth in today’s ecommerce environment than to transform a business ecosystem to the headless, composable approach. It is not some fashionable new trend...

Ilse Lauwens
Ilse Lauwens 21 December 2020
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The Advantages of Headless CMS for Your Business

The Advantages of Headless CMS for Your Business

Have you ever wondered exactly what headless content management is? If and how it might fit in to your existing tech stack? And most importantly of all, what advantages it could bring to your organization?

Lucy Campbell-Woodward
Lucy Campbell-Woodward 18 December 2020
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Reactive Measures to Eliminating Design Debt

Reactive Measures to Eliminating Design Debt

The pursuit of a faster time to market can often lead to design debt - the result of startups rushing through iterations with shortcuts such as lack of proper design verification - putting them at a risk of a complete...

Sandra Parker
Sandra Parker 17 December 2020
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Why Customer Experience is Key to a Successful Ecommerce Transformation

Why Customer Experience is Key to a Successful Ecommerce Transformation

If a business can provide a unique, highly specialized and tailored customer experience (CX), this might become a significant competitive advantage. An excellent CX can beat any competition, even with a larger market...

Ilse Lauwens
Ilse Lauwens 16 December 2020
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Connected Packaging for TetraPak

Connected Packaging for TetraPak

Tetra Pak is the world's leading food processing and packaging solutions company working closely with their customers and suppliers to provide safe food. The brand has been focusing on sustainability and working...

Jenny Stanley
Jenny Stanley 15 December 2020
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Connecting With Your Customers Throughout Covid With Mobile Wallet Technology

Connecting With Your Customers Throughout Covid With Mobile Wallet Technology

In the wake of the Covid-19 pandemic, most businesses have digitised at least some of their brand’s marketing efforts to both protect employees and connect with consumers.

Alex Catalan
Alex Catalan 10 December 2020
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Digital Strategies For a Post Pandemic World

Digital Strategies For a Post Pandemic World

If there is one thing for certain in today’s world, we can’t assume that sales methods (and strategies) which were effective pre-Covid-19 are still working. In fact, many B2B organisations already know they’re not. 

Oliver Bailey
Oliver Bailey 9 December 2020
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New Innovative Formats - Instant Purchase

New Innovative Formats - Instant Purchase

The Covid crisis has seen companies pivot at impressive speeds, with a quicker adoption in the last 6 months than companies had seen in the last 6 years, ecommerce has been at the front of people's minds...

Jenny Stanley
Jenny Stanley 8 December 2020
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How CDPs Play a Crucial Role in Omnichannel Marketing

How CDPs Play a Crucial Role in Omnichannel Marketing

New research from London Research and BlueVenn highlights the important role played by customer data platforms (CDPs) in providing a solid foundation for omnichannel marketing. The Omnichannel Marketing Excellence...

Linus Gregoriadis
Linus Gregoriadis 7 December 2020
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Top 5 Best Online Reputation Management Companies

Top 5 Best Online Reputation Management Companies

If you are searching for a reputation management company for your brand or individuals then you have landed in the right place. Here I’m sharing the top 5 best reputation management companies that will help you to...

Saurabh Thakur
Saurabh Thakur 3 December 2020
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B2B Demand Generation: IP Tracking

B2B Demand Generation: IP Tracking

Turn anonymous web visitors into qualified leads and know exactly what your hot prospects are doing on your website. IP tracking is a fantastic solution for any B2B organization! Even with business shifted to work...

Eric Jan C. van Putten
Eric Jan C. van Putten 1 December 2020
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