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Why Should They Follow You?You may have some beneficial content flowing through your social networks, but without a clear description of who you are or where your focus will be, it is guaranteed that you will lose out on potential followers at...

                Anna Fox
                20 February 2023
            
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Search Engine Optimisation: What Does the First Three Months of a Project Look Like?A search engine optimisation (SEO) project can be evaluated by many metrics, but the overarching goal is to improve the organic search presence of a website. That will result in attracting a higher volume of relevant...

                Greg Bortkiewicz
                20 February 2023
            
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How Economic Uncertainty Represents a Customer Experience OpportunityThe arrival into the third decade of the 2000s has been anything but smooth sailing for businesses and their customer experience (CX) departments. The pandemic saw many brands quickly digitise to meet consumer demand...

                Cormac Kelly
                17 February 2023
            
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Top 11 Retail and Ecommerce Trends to Watch in 2023Consumers are increasingly interested in experiences rather than products. That's why experiential shopping, which offers unique opportunities for customers to interact with brands, is becoming popular. From food...

                Sudhanshu Singh
                16 February 2023
            
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Maximise Your Marketing Efforts with a Strong Content StrategyA successful content strategy is essential for businesses looking to engage with their target audience and achieve their marketing goals. From defining personas to creating and distributing content, there are several...

                Nick Colthorpe
                15 February 2023
            
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How Failure Can Build InnovationAs the saying goes, “60% of the time, it works every time”. And while it is most likely ill advised to take anything Anchorman’s Brian Fantana says with more than a pinch of salt, but he perhaps was onto something...

                Candyspace Media
                15 February 2023
            
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Visual Trends for Social Media in 2023As a brand, it's crucial to keep up with the latest visual design trends on social media. The field is constantly evolving, with new technologies, techniques and aesthetics emerging all the time. In this post, we&...

                Samantha Brown
                14 February 2023
            
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Top 5 Bad SEO Tactics You Should Always AvoidBusinesses and digital marketers know that bad SEO tactics negatively affect rankings. Here are 5 bad SEO practices that you should always avoid.

                Itamar Gero
                13 February 2023
            
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3 Keys to Optimise Your Content For High Conversion Rates Understanding the keys to content optimisation is crucial to achieving desired business goals. Optimisation can serve several functions, such as ensuring better search engine rankings or guaranteeing conversions.

                Alina Olkhovska
                13 February 2023
            
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5 Tips for Finding New Skills in Marketing and Advancing Up the Corporate LadderMarketing is a fast-paced and constantly evolving industry, and if you want to succeed and advance in your career, you must continuously learn and improve your skills. But with so many options, it can be tough to know...

                Islam Gouda
                10 February 2023
            
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Podcast – Interview with Guest Panel on Building Customer Loyalty and Advocacy with Omnichannel and Personalised EngagementThe fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and...

                Russell Goldsmith
                9 February 2023
            
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How Predictive Analytics Can Help Comms During the Cost of Living CrisisThere’s no sugar coating the fact that times are tough for everyone at the moment. Rising costs, interest rates and inflation mean consumers are spending less and businesses are having to work harder than ever to stay...

                Andrew Addison
                8 February 2023
            
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How to Measure ROI of SEO Marketers often struggle to articulate the value of their work and obtain the necessary resources. Web traffic and conversion data have little significance to those in charge of managing budgets. Knowing how to...

                Alina Olkhovska
                8 February 2023
            
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Highly Effective Google Ads Strategies for Aspiring Ecommerce CompaniesNowadays, many firms conduct their operations online, particularly ecommerce companies that primarily sell their products online and don't have a brick-and-mortar store. These companies typically rely on online...

                melissa harmon
                7 February 2023
            
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The Future of Social Media: Key Trends and Predictions for 2023In this article, we explore the key trends expected to shape the world of social media in 2023 and beyond. From the continued growth of visual content to the rise of micro-influencers, we examine the trends set to...

                Islam Gouda
                6 February 2023
            
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A Guide to Omnichannel Retailing and its Latest Trends in 2023Omnichannel retailing refers to the practice of providing customers with a seamless shopping experience across multiple channels, such as brick-and-mortar stores, online marketplaces, social media platforms, and...

                James Wilson
                6 February 2023
            
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6 Best Practices to Master Ecommerce CopywritingCopywriting is an essential element to achieving your ecommerce goals. It is a form of marketing that focuses on using the right copy to get your audience to take action. 

                Adela Belin
                3 February 2023
            
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What Challenges Does a PIM System Solve For RetailersIn the age of hyperconnectivity and omnichannel sales, consistency is primal. Technology provides new opportunities to connect with customers who increasingly expect a conversational style of interaction across...

                Sudhanshu Singh
                2 February 2023
            
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Set Your Data Free With Web3In the first of our series of pieces looking at the top digital trends of 2023, lead web developer, Craig Wheatley, discusses what the current state of owning our own data is and how Web3 is revolutionising how it can...

                Candyspace Media
                1 February 2023
            
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SaaS: All-Inclusive Insights & Business Benefits!Explore the SaaS architecture and gather insights on the functioning of SaaS apps and their business benefits.

                Shelly Megan
                1 February 2023
            
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How to Collect Customer Feedback While Protecting Their Private InformationIf you want to see your business thrive, you’ll need a clear picture of what’s going well, what’s not, and where you can grow. And these judgments are impossible to make without high-quality customer feedback.

                Janki Sharma
                31 January 2023
            
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Paid Geomarketing – Geotargeting with Social & Google AdsWhat if your ads could appear to the right people at the right time? They can, and it’s all thanks to geotargeting. Whether used on social media or Google Ads, this marvelous marketing tool can bring about the...

                Diana Vasile
                30 January 2023
            
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Why Researchers Should Take Plagiarism SeriouslyYou can make sure you avoid plagiarism by taking advantage of the plagiarism checkers that are readily available online today. In this article, we will look at some of the consequences of plagiarism as well as ways to...

                Robert Smith
                30 January 2023
            
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Short-Termism Won’t Get App Marketers Through the Recession: It’s Time to Prioritise Retention App marketers are adjusting their strategies in line with shifting business priorities, but driving installs and user acquisition is only one part of the equation. 

                Gal Ekstein
                27 January 2023
            
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Ecommerce Website Design Trends for 2023Now that we are getting started on our 2023 journey, there’s definitely something new on the list of ecommerce website design and development trends. But first, it is vital to understand what constitutes a ‘trend’ in...

                Prateek Sharma
                26 January 2023
            
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