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The 5 Best Performing Digital Ads You Wouldn't Want To Miss

The 5 Best Performing Digital Ads You Wouldn't Want To Miss

Digital marketing opens your business to a demographic incomparably larger than what can be attracted locally. It is cost-effective, and it is measurable. Using it will enable you to interact with potential clients...

Jenny Stanley
Jenny Stanley 25 January 2021
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6 Sites With Free Stock Images For Your Commercial And Personal Projects

6 Sites With Free Stock Images For Your Commercial And Personal Projects

Looking for the right images for your website, blog or social media can be tough. You have to find a perfect combination of high quality, suitable license terms, and a good price. We created a list of sites with...

Alina Valyaeva
Alina Valyaeva 19 January 2021
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Brands’ TikTok Strategies Need Male Millennial Focus in 2021

Brands’ TikTok Strategies Need Male Millennial Focus in 2021

New research from VidMob – the world’s first platform for intelligent creative – has found that male Millennials are set to drive the greatest growth on TikTok...

Lisa Haskins
Lisa Haskins 13 January 2021
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How to Use Video Content for Internal Communications in Your Company

How to Use Video Content for Internal Communications in Your Company

Video content is mostly used - and talked about - for marketing strategies and external communication purposes. However, companies are composed of humans too, and video provides a great channel to streamline important...

Victor Blasco
Victor Blasco 23 December 2020
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Striking the Right Balance Between Ad Revenue and Online User Experience

Striking the Right Balance Between Ad Revenue and Online User Experience

Increased time on mobile comes at a steep price. Users are more susceptible than ever to digital fatigue, exhaustion caused by excessive time spent in front of screens. This burnout is more acute than before due to a...

Sarah Jones
Sarah Jones 18 December 2020
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AI On The Fly: 4 Essential Questions to Ask Your Contextual Provider

AI On The Fly: 4 Essential Questions to Ask Your Contextual Provider

In a digital climate where everything’s to play for, Peter Wallace, MD for EMEA at GumGum, explains how to separate real deal contextual providers from cowboys in the field.

Peter Wallace
Peter Wallace 14 December 2020
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3 Important Changes to The Digital Ad Space Marketers Need to Know About

3 Important Changes to The Digital Ad Space Marketers Need to Know About

Strategies that have worked in the past may be outdated - given current consumer behaviors, trends, and search engine algorithms. Let’s dive into some of the latest changes to digital advertising and what it means for...

Kevin Svec
Kevin Svec 7 December 2020
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Thinking Outside The Box: How DTC Used TV to Reach New Audiences Throughout Lockdown

Thinking Outside The Box: How DTC Used TV to Reach New Audiences Throughout Lockdown

Well-positioned to offer consumers quick service without them having to leave their homes, direct-to-consumer (DTC) brands saw a boost during lockdown. And a big part of this success was down to TV advertising, which...

Hew Bruce-Gardyne
Hew Bruce-Gardyne 26 November 2020
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Digital Marketing Trends in 2021

Digital Marketing Trends in 2021

In this article, we present the most significant digital marketing trends that will continue to intensify in 2021, substantiate them with statistics and advise you on which trends are highly relevant to which industries.

Denny Smith
Denny Smith 26 November 2020
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5 Tips to Make Fantastic Marketing Videos For Your Social Platforms

5 Tips to Make Fantastic Marketing Videos For Your Social Platforms

Video content is probably the best way to grow a social media presence. If you use them right at least. In this article, we’re going to give you a no-nonsense brief list on making effective videos that get engagement...

Victor Blasco
Victor Blasco 21 October 2020
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How To Boost Marketing Results By Adding Videos In Your Email Campaigns

How To Boost Marketing Results By Adding Videos In Your Email Campaigns

How can you make email marketing even more effective? Is the best way to include engaging content as a video?

Valerie Frolova
Valerie Frolova 15 October 2020
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How to Leverage Your Video Content For Brand Building

How to Leverage Your Video Content For Brand Building

Building a brand is about creating a story. In today’s world, the best medium for telling stories is through video content. Words and pictures alone cannot convey the same message that a poignant video can. With a...

Adrian Brito
Adrian Brito 27 August 2020
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Sonic Branding: How Gaming Companies Can Maintain Loyal Customers

Sonic Branding: How Gaming Companies Can Maintain Loyal Customers

With a surge in demand over the past few months, gaming companies are amassing new audiences in droves but how can these businesses convert these new users into loyal customers? One untapped opportunity for gaming...

Max De Lucia
Max De Lucia 18 August 2020
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How To Build An Inbound Marketing Strategy Powered by Video

How To Build An Inbound Marketing Strategy Powered by Video

An effective inbound marketing strategy hinges on knowing what concerns and values drive your targets and developing content tailored to that. And a video-based strategy to follow your leads through their buying cycle...

Victor Blasco
Victor Blasco 27 July 2020
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Reasons Why Your Business Would Benefit From a Corporate Video

Reasons Why Your Business Would Benefit From a Corporate Video

Video content is undoubtedly one of the most popular forms of content in the world, in fact, according to a recent study from Smart Insights, it is predicted that people will spend 100 minutes a day consuming online...

Richard Pinches
Richard Pinches 20 July 2020
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Key Trends in Online Video During Covid19 and How Brands Can Benefit

Key Trends in Online Video During Covid19 and How Brands Can Benefit

The Covid19 pandemic has dramatically impacted every aspect of our lives - including our media consumption. We are digitally socialising and spending more time deeply immersed in online video. At a time when social...

Jennifer Quigley-Jones
Jennifer Quigley-Jones 11 June 2020
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Top 5 Streaming Trends & What It Means To Marketers

Top 5 Streaming Trends & What It Means To Marketers

Consumer streaming behaviour consumers across the globe and ways how marketers can leverage the trends and insights to recraft their marketing strategies

Arkaprava Sadhu
Arkaprava Sadhu 9 June 2020
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Digital Marketing Tips to Increase Customer Loyalty During a Recession

Digital Marketing Tips to Increase Customer Loyalty During a Recession

How can you make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How can you gain the target audience's trust? How to ensure your business resilience to the...

Digital Doughnut Contributor
Digital Doughnut Contributor 5 June 2020
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The Branded Content Marketing Association launches influence pitching competition - what would your pitch be?

The Branded Content Marketing Association launches influence pitching competition - what would your pitch be?

One of the biggest challenges in the highly competitive world of influencer marketing, is pitching to win brand campaigns. The BCMA, (Branded Content Marketing Association) and leading authority on influencer...

Gordon Glenister
Gordon Glenister 3 June 2020
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4 Effective Methods to Drive Web Traffic

4 Effective Methods to Drive Web Traffic

Digital marketers constantly look for ways to increase traffic to their clients’ businesses. There are many ways to do this, and as an experienced online marketer, I love sharing a few tricks of my trade. Whether you...

Saif Abbas
Saif Abbas 3 June 2020
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The Extraordinary Rise of Video Content on Social Media

The Extraordinary Rise of Video Content on Social Media

As an audience, we’re familiar with the concept of being entertained by video, but as a marketing tool, perhaps less so. In recent years, the popularity of using video content for social media has increased, with...

Sean Begg Flint
Sean Begg Flint 18 May 2020
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Preparing for the Green Shoots of Recovery: How Marketing Must Prepare

Preparing for the Green Shoots of Recovery: How Marketing Must Prepare

I, for one, can see the green shoots of recovery. The economic market has been hit hard by the pandemic we wish to not speak of, with thousands of businesses struggling and relying on government support to stay afloat...

Brad Chuck
Brad Chuck 15 May 2020
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The Future of Marketing: What We Are Doing Wrong?

The Future of Marketing: What We Are Doing Wrong?

This post delves into the concepts of action marketing and convenience marketing as the crucial aspects of any marketing strategy.

Islam Gouda
Islam Gouda 4 May 2020
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5+ Ways to Beat your Competition in Social Media Conversion Rate

5+ Ways to Beat your Competition in Social Media Conversion Rate

Social media marketing is rapidly growing. It is one of the largest and best-used networks. Internet users spend an average of 2 hours and 22 minutes each day on social media sites. These sites are doing a fantastic...

Sneha J
Sneha J 24 April 2020
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What Businesses Should Do On Instagram and Facebook While Everyone’s At Home

What Businesses Should Do On Instagram and Facebook While Everyone’s At Home

According to Facebook statistics, people have started spending 70% more time on social networks. This isn’t surprising given what’s happening in the world right now, but it means that businesses need to go online in...

Julia Beketova
Julia Beketova 20 April 2020
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