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Why is PIM One of the Best Platforms for Personalized Customer Journeys?The article demonstrates how product information management (PIM) is proving to be the missing link needed to enhance retail experiences for customers in times of reduced in-store footfall but surge in on-the-go...

                Rakesh Kumar
                18 June 2021
            
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Top 10 Types of Content for Optimized Audience Engagement and Conversions Creating content is the prime responsibility of content marketers. However, the content that has to be created must be engaging and must attract traction. 

                Priya Kumari
                14 June 2021
            
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B2B Ecommerce – The Types and the MisconceptionsWhat's B2B ecommerce? B2B ecommerce, or business-to-business electronic trade, clarifies the web order transactions between organizations. Because orders are processed responsibly, purchasing efficacy is enhanced...

                Shakeel Ahmed
                10 June 2021
            
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Live Streaming: The Next Big Thing in Online Customer EngagementWhat is live streaming? How can live streaming enhance digital customer engagement? This article covers some tips to improve phygital customer experience through live streaming.

                Sukhdev Singh
                8 June 2021
            
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Top 10 Marketing Practices for Start-ups in 2021 Having a great idea, team, and funds alone are insufficient to grow your start-up. Start-up marketing is an entirely different ball game. Not all digital marketing strategies ought to provide you with the same sort of...

                Priya Kumari
                8 June 2021
            
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4 Simple Ways to Boost Your Online Business with Conversational MarketingMarketing is all about the customers. With conversational marketing, analyzing clients' needs is easier than you think. Conversational marketing is one of the most powerful trends that triggered changes in how...

                Justyna Lesniakiewicz
                7 June 2021
            
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What Brands Should Know About Image and Video SEOFor many Internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on Google. After a search query, search engines return the best possible search...

                Desiree Gullan
                3 June 2021
            
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The B2B Marketer's Predictive Analytics Vault: Key Drivers and Business Significance for 2021 and Beyond Predicting future activities is important for B2B marketers as it helps them plan for the crisis to come or to better adapt to dynamic B2B conditions. Accurately forecasting factors such as operations, budgets...

                Priya Kumari
                3 June 2021
            
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Top 7 Ways IoT is Transforming Online Marketing in 2021 and BeyondThe amount of data generated by IoT is vast and that’s why marketers are leveraging this technology to create insights, predict customer behaviour, and know the users’ requirements. This article provides a few stats...

                Ria Katiyar
                2 June 2021
            
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Some Common SEO Myths That You Should Know About According to research by Weidert Group, there are an average of 6.5 billion web queries every day, and millions of websites, many of them competing for the attention of your prospects. 
To rank as high on the search...

                Priya Kumari
                1 June 2021
            
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Losing Your Head Over Headless CMS?With consumers increasingly embracing new social media platforms, apps and smart devices like watches and voice-activated devices, we’re now faced with a larger number of touchpoints than ever before. These are...

                Chris Purcell
                1 June 2021
            
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The 3 Best Practical Applications for Your First-Party DataIn the 21st century, data has become one of the most valuable assets for businesses across all industries, all around the world. The Cambridge Analytica scandal for instance, revealed in early 2018, that from small to...

                Jenny Stanley
                21 May 2021
            
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Advertising to a Generation That Blocks AdvertisingThe nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to Covid-19, they’re also growing tired of the constant bombardment of...

                Desiree Gullan
                19 May 2021
            
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Break Out of the Inbox with Smart Brand MessagingIn the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important...

                Desiree Gullan
                14 May 2021
            
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Know Why Web Experience is a Must for Your Business to FlourishBusinesses now need to discard old trends and adopt modern methodologies to flourish. Web experience has become a must to engage customers. 

                Madelyn Wilson
                13 May 2021
            
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Why Retailers are Pivoting to Local to Rebuild Following the PandemicLocal advertising can allow advertisers to pivot their messaging to reach consumers on a personal level, communicating changes such as store opening times and delivery availability in a constantly changing time. 

                Paps Shaikh
                10 May 2021
            
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Top 10 UX/UI Trends for 2021 The year 2020 witnessed a pandemic crisis that disrupted global economies and business models in unimaginable ways. To term the year as a rollercoaster ride would be an understatement – the pandemonium adversely...

                Priya Kumari
                10 May 2021
            
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How Much Does a Website Cost?In marketing, we will always tell you that your website is your number one marketing asset. It is the tool that defines your brand, products and services and measures your past, current and future marketing and...

                Brad Chuck
                4 May 2021
            
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How to Sell to the Post-Covid ConsumerDigital promotions are becoming ever more complex as the number of channels and devices explode, which represents a great opportunity for companies with the tools to manage them, says Robin Coles, EMEA MD, XCCommerce. 

                Robin Coles
                4 May 2021
            
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Top 10 Tips to Optimize Your Website for Higher Engagement and ConversionsAssessing the quality of a website is an important factor for SEO marketers. It allows them to evaluate and improve their rankings and the quality of traffic that their website receives. 

                Priya Kumari
                3 May 2021
            
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PWAs are the Next Big Thing for Mobile ExperienceIn the world of today, where almost half of the population is using mobile phones, a strong mobile presence is a must. In current times, users have moved from powerful, always-connected desktop machines to widely used...

                Waqar Ahmed
                30 April 2021
            
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Why Being Mobile Friendly Matters in Today's MarketEveryone is on their cell phone, which means your data is being consumed on a tiny screen that is in everyone's hands. So how do you make sure that your content is being effectively digested? Being mobile friendly...

                Richa Sharma
                29 April 2021
            
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6 Golden Rules of Eye-Catching Packaging DesignA product’s packaging is as important as the item itself. Today’s crowded marketplace brings about a major challenge that begins even before a consumer gets to sample your wares – that of being noticed in the first...

                Jeremy Lloyd
                28 April 2021
            
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unPredictions, Part 2: Retail Marketing Priorities for 2021Part 1 of our unPredictions series examined how to prioritise the customer; how to guide them through the rapidly evolving digital world of ecommerce, how to treat their data with respect and integrity, and how to...

                Sara Richter
                28 April 2021
            
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How to Craft Effective Facebook Ads That Convert Before we understand how to create really effective Facebook ads, we need to comprehend that Facebook ads can be quite effective – let’s begin with some statistics and examples that accentuate this.  

                Priya Kumari
                26 April 2021
            
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