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What is Document Digitization and Why is it Worth Implementing?

What is Document Digitization and Why is it Worth Implementing?

Thanks to digitization, you do not have to worry that your documents will be destroyed, for example as a result of spilling coffee, fire or any other unexpected event. All digital materials can be recovered even in...

Piter Smith
Piter Smith 2 November 2023
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Why Publishers Are the Future of Audience Targeting

Why Publishers Are the Future of Audience Targeting

The impact of privacy on addressability is creating a new reality in digital advertising powered by publishers and their ability to scale data.

David Reischer
David Reischer 27 October 2023
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The Five Core Principles of Delivering Great CX

The Five Core Principles of Delivering Great CX

Businesses need to put CX at the heart of everything they do – outlining five ways in which this can be achieved, and the benefits that come with it.

Andrew Addison
Andrew Addison 25 October 2023
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Crunching the Numbers: Visual Statistics That Drive Print Advertising Success

Crunching the Numbers: Visual Statistics That Drive Print Advertising Success

In the ever-evolving world of marketing, where digital platforms often steal the spotlight, print advertising continues to hold its ground as a powerful medium for reaching and engaging audiences. Unlock print...

James Sparks
James Sparks 24 October 2023
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Cloudbusting: Debunking the Myths of Digital Transformation

Cloudbusting: Debunking the Myths of Digital Transformation

New technologies have been evolving the business landscape for years, and in 2023 one term has become ubiquitous — Digital Transformation. Organisations across the globe are striving to navigate the digital world...

Rodney Perry
Rodney Perry 18 October 2023
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The Innovative Digital Marketing Strategies Leveraging AI

The Innovative Digital Marketing Strategies Leveraging AI

This article will assist digital marketers in grasping the advantages and disadvantages of employing artificial intelligence in their online marketing tactics. You will learn about the effects of AI on online...

joseph chain
joseph chain 17 October 2023
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5 Social Productivity Hacks For The Workplace

5 Social Productivity Hacks For The Workplace

Since consciously working to make our company a more connected and socially productive company, we’ve seen a lot of benefits. Our team is more informed, happier, and more productive.

Anna Fox
Anna Fox 16 October 2023
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Navigating the Marketing Landscape in 2023: 9 Trends You Can't Ignore

Navigating the Marketing Landscape in 2023: 9 Trends You Can't Ignore

In this blog post, we'll dive deep into nine key marketing trends that are set to dominate 2023. From the tantalizing possibilities of the metaverse to the ethical considerations of data privacy, we'll explore...

Atman Rathod
Atman Rathod 13 October 2023
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5 Ways to Email Like a Boss

5 Ways to Email Like a Boss

With an average ROI of 1300% for their diverse list of clients, San Francisco-based email marketing agency CodeCrew knows a thing or five about lighting up an inbox. And, as co-founder Alexander Melone explains, some...

Alex Melone
Alex Melone 11 October 2023
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The Future of Digital KYC: 4 Bold Predictions

The Future of Digital KYC: 4 Bold Predictions

Unlocking the future: From facial recognition to blockchain, AI, and global standardization - the evolution of digital KYC. Embrace the future of identity verification!

tony tyler
tony tyler 9 October 2023
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How to Check Domain Authority (DA) and Page Authority (PA) For Free

How to Check Domain Authority (DA) and Page Authority (PA) For Free

Domain Authority (DA) and Page Authority (PA) are two scoring factors developed by Moz. PA determines how a specific page will rank on SERP while DA determines how a specific domain will perform on SERP.

Judith Meade
Judith Meade 6 October 2023
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6 Key Factors for Successful Digital Product Development

6 Key Factors for Successful Digital Product Development

In today's rapidly evolving digital landscape, investing in digital product development services has never been more critical, whether you're a startup or an established business aiming to stay competitive. In...

Jonas Smith
Jonas Smith 2 October 2023
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Why it’s Time to Turn Off Your Performance Max (Pmax) Google Ad Campaigns

Why it’s Time to Turn Off Your Performance Max (Pmax) Google Ad Campaigns

Over the past few years, there has been a big push from Google to use its tools to manage your Google Ad campaigns. But is it ireally in your best interest?

Ben Hirons
Ben Hirons 27 September 2023
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Ad Fraud’s Kryptonite? The Trustworthy and Very Real World of DOOH

Ad Fraud’s Kryptonite? The Trustworthy and Very Real World of DOOH

Trust in advertising is dwindling. Ad fraud, in particular, has skyrocketed. And who suffers the consequences? Brands. Through the loss of revenue, share of voice and trust. To tackle this landscape, brands must look...

Ben Zloof
Ben Zloof 26 September 2023
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Social Media Privacy 101: What You Need to Do to Optimise Your Online Security

Social Media Privacy 101: What You Need to Do to Optimise Your Online Security

In an increasingly digital world, platforms like TikTok, X (formerly Twitter), Instagram and Facebook have seamlessly integrated into our lives, offering spaces for self-expression, connection and even marketing...

Chris Price
Chris Price 21 September 2023
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CX Conversations: Can Procurement and Agencies Be Allies?

CX Conversations: Can Procurement and Agencies Be Allies?

In this CX Conversations, Candyspace Managing Director, Matt Simpson, sits down with Stuart Dunk, Founder and Managing Director of Don't Forget to Look, to discuss everything that agencies and procurement...

Candyspace Media
Candyspace Media 20 September 2023
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Cultural Transformation and How to Effectively Engage Cross-Generational Internal Audiences

Cultural Transformation and How to Effectively Engage Cross-Generational Internal Audiences

“Understanding audience preferences and motivational needs are crucial for organisations to foster effective communication and to successfully engage with every generation”, says Andy Whitmore from 438. “There is a...

Andy Whitmore
Andy Whitmore 15 September 2023
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The Sound of Success: Sonic Branding's Impact on Modern Marketing

The Sound of Success: Sonic Branding's Impact on Modern Marketing

Sonic branding, the practice of creating unique and memorable sounds to represent a brand, is emerging as a critical strategy in the modern marketing landscape. Whether it's a jingle that sticks in your mind or...

Domenique Comparetto
Domenique Comparetto 14 September 2023
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Beyond Data Protection: How ISO 27001 Empowers Marketing Resilience

Beyond Data Protection: How ISO 27001 Empowers Marketing Resilience

We live in a progressively digitalized world where data breaches and cyber threats have become all too common. Safeguarding sensitive information has taken center stage especially for businesses. One of the most...

Austin Page
Austin Page 13 September 2023
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Digital Solutions for Ocean Conservation: Plastic Bank's Innovative Approach

Digital Solutions for Ocean Conservation: Plastic Bank's Innovative Approach

The Connected Packaging Summit had some major players giving out insights. One of them was Peter Nitschke, Global Director for Community Partnerships at Plastic Bank. He talked about everything from handling plastic...

Jenny Stanley
Jenny Stanley 31 August 2023
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Reasons You Need a Digital Marketing Strategy in 2023

Reasons You Need a Digital Marketing Strategy in 2023

In 2023, a digital marketing strategy will be important for reaching a target audience, analyzing market trends, tracking and optimizing SEO performance, driving customer engagement, improving your ROI effectively...

Michael Sorr
Michael Sorr 29 August 2023
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The Secret to Marketing Success? Keep it Simple

The Secret to Marketing Success? Keep it Simple

For all marketers, it's great when the creative muscles can be flexed, especially if it leads to award-winning content. But when it comes to consistency and agility, 'big ideas' can't be the bread and...

Shannon Horgan
Shannon Horgan 28 August 2023
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Google Analytics 4: One Month In - Key Learnings Every Marketer Should Be Across

Google Analytics 4: One Month In - Key Learnings Every Marketer Should Be Across

Google Analytics 4 is the future of analytics. At the start of July, Google retired its classic Universal Analytics, bringing to an end the reporting tool digital marketeers relied on for over 10 years. In its place...

David Schulhof
David Schulhof 24 August 2023
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How to Create More Content in Less Time (Clue: There’s More to it Than AI!)

How to Create More Content in Less Time (Clue: There’s More to it Than AI!)

Thrive in the high-stakes world of content creation! This article distills insights from Canto's 2023 Digital Content Report, spotlighting paths to turn pressure into productivity. Uncover transformative...

Nick Colthorpe
Nick Colthorpe 7 August 2023
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Infographic: How Brands are Facing Up to a Post-Cookie World

Infographic: How Brands are Facing Up to a Post-Cookie World

The 'cookiepocalypse' is getting closer, with Google set to withdraw support for the third-party cookie in its Chrome browser in early 2024. Relay42 commissioned London Research to assess how brands are...

Linus Gregoriadis
Linus Gregoriadis 3 August 2023
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