Working Towards Common Ground Much has been written about the importance of social media policy and why every company should have one. However, what's often overlooked by companies and experts alike is that creation of a policy by itself isn... Rick Barron 18 October 2019 Read more
Have Time to Talk? Hosting a Twitter Chat is like having a discussion over coffee, except its online. It’s fast, informal, and the audience is at ease to be expressive with their thoughts. Rick Barron 17 October 2019 Read more
Understanding the Search Intent of your Audience Know the search intent of your audience before producing content for your website. “Know,” Do” and “Go” queries can help you create content that can help you get the traction it needs. Mohammed Abuzar 17 October 2019 Read more
Four Key Takeaways from the Festival of Marketing Digital Doughnut were lucky enough to attend the 2019 Festival of Marketing conference held at Tobacco Dock in London last week, where more than 4,000 marketers gathered to hear around 250 speakers deliver more than... Linus Gregoriadis 17 October 2019 Read more
Hand In Hand Social media marketing and social sharing, in particular, can help to move potential customers move through the customer journey, all the way from first learning about your brand to actively advocating for it. Rick Barron 16 October 2019 Read more
Making Your Mark Hashtags play a crucial role in developing interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Rick Barron 16 October 2019 Read more
Branding and SEO: Get More Search Traffic How are search engines treating your brand? Are you getting all the visibility you can from search? SEO and branding go hand-in-hand, so here’s a guide to gaining more traffic for your brand. Cory Schmidt 15 October 2019 Read more
Test, Learn, Re-Evaluate Social media analysis needs to be a crucial part of your e-commerce strategy because it enables you to perform different tasks that could be of advantageous for your own business. Rick Barron 15 October 2019 Read more
7 Reasons Your Small Business Should Use Marketing Software Attracting and retaining customers has become every small business’s top priority. It is due to the reason that consumers don’t just look at the price or product anymore. Instead, they give their loyalty to companies... Roman Onischuk 11 October 2019 Read more
One Secret to B2B Marketing Is Thinking like a B2C Marketer Online search might more familiarly be thought of as a channel for B2C marketers, but it could be an untapped area for your B2B business to rise and thrive. Jonathan Wasserstrum 10 October 2019 Read more
The Three Rules of Marketing You will, unquestionably, never meet two marketeers who are the same. Brad Chuck 9 October 2019 Read more
If You Build It They Will Come So, you’re entering content like crazy on your Instagram account, and yet your follower base is stuck. Why? What are you doing wrong? Rick Barron 8 October 2019 Read more
Part 2 - Follow The Data By paying close attention to social media analytics, you can measure your performance against your social media goals. Rick Barron 4 October 2019 Read more
8 Website Copywriting Best Practices Creating beautiful and delightful website copy is an excellent way to ensure you're standing out online and to attract your ideal client. In this article, I dig into 8 best practices for building effective website... Lauren Osselton 3 October 2019 Read more
Part 1- Follow The Data Social media analytics should be seen as the gathering of data from social media platforms to help inform us and guide our marketing strategy. Rick Barron 2 October 2019 Read more
What Happens When It All Goes Wrong? Turning a Bad Situation into a Positive This week has been filled with headlines on the devastating news that 9000 people in the UK have lost their jobs at Thomas Cook. Our news feeds over the last 18 months has been filled with Brexit led stories on the... Julia Smith 1 October 2019 Read more
A More Diverse Marketing World Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the industry, and women have struggled to break in and advance their careers. Rick Barron 30 September 2019 Read more
You Got Mail An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important... Rick Barron 27 September 2019 Read more
How AI-Based Searches Are Reinventing The SEO Landscape? Throughout the post, we will discuss how AI voice search is bringing a paradigm shift in the SEO industry in various ways and what needs to be done to supercharge the web presence... Avantika Shergil 25 September 2019 Read more
I, Robot Robotic Process Automation (RPA) is a type of business process automation related to the next level of artificial intelligence (AI). Rick Barron 25 September 2019 Read more
Talk To Me In this ever-emerging field of technology and search, voice is the newest trend in tech, however, currently, most users still prefer to search by text on a desktop and the second is mobile devices. Rick Barron 24 September 2019 Read more
The Long And Winding Road Companies often ask how do they get their customers to do what they want them to do? Digital marketers get asked this question all the time. Guess what, it’s the wrong question. Rick Barron 20 September 2019 Read more
What Is Local SEO and Why Is It Important for Your Business Strategy in 2019 An effective search engine optimization strategy gives you an online presence for the entire world to see. However, some businesses have a target customer base on a local level – in or near a city they are located in.... Mira Rakicevic 19 September 2019 Read more
Part 2 - Tips For Social Media Calendar In my previous article, I called out that Social Media content calendars are crucial when creating a plan for your content. Now comes the next step, knowing how to build a social media content calendar. Rick Barron 19 September 2019 Read more
Part 1 - Tips For Social Media Calendar An editorial calendar is what tracks everything you need to know about the content you are publishing. Who are you writing it for? What is the article’s overall purpose? What does the title rank? Rick Barron 17 September 2019 Read more