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5 of the Best Ideas to Boost Word of Mouth Marketing

5 of the Best Ideas to Boost Word of Mouth Marketing

Word of mouth marketing is one of the most important and influential marketing tactics that brands can leverage. Not only to grow sales, but enhance brand engagement, build trust, expand reach, build awareness, and...

Alice Herman
Alice Herman 29 September 2020
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Marketing Data: Aggregation & Segmentation

Marketing Data: Aggregation & Segmentation

Define, operationalise and automate: Understanding marketing data is a tricky task. I could write a 5-book series about it and it would still not be enough. Plus, no marketer would read it. Data – boring stuff, right?

Anna Gieniusz
Anna Gieniusz 25 September 2020
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The Customer Journey – Time to Tear up the Rule Book?

The Customer Journey – Time to Tear up the Rule Book?

A customer journey should provide a personalised experience based on known and learned knowledge of the customers in it. Ask yourself, how well do you know the minds of your customers? I wouldn’t be surprised if the...

Tim Biddiscombe
Tim Biddiscombe 21 September 2020
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Every Report is Your Job Evaluation

Every Report is Your Job Evaluation

As a marketer you probably know how important detailed reporting is, right? I’m pretty sure, that the first time you ran a campaign, you just couldn’t wait for the result. What about the twentieth time? Have you even...

Anna Gieniusz
Anna Gieniusz 16 September 2020
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Clash of the Computing Titans: Grid Computing vs. Cloud Computing

Clash of the Computing Titans: Grid Computing vs. Cloud Computing

Essentially, grid computing and cloud computing are two platforms with the same objective; each is designed to process tasks using large computer infrastructures.

Edward Huskin
Edward Huskin 14 September 2020
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What Does a New World of Retail Experiences Mean for Innovative Brands?

What Does a New World of Retail Experiences Mean for Innovative Brands?

Innovative brands need to make direct and deep connections with consumers. They need new opportunities to tell their stories, and spaces where they can showcase what their products can do. Sadly, the current retail...

Kirsten Ward
Kirsten Ward 14 September 2020
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QR Codes, the Covid - Empowered Player

QR Codes, the Covid - Empowered Player

Visiting brick-and-mortar stores to try on clothes, reading printed books, paying with cash, taking buses or eating in restaurants has been an enjoyable and indispensable part of our lives, until the recent Covid-19...

Jenny Stanley
Jenny Stanley 11 September 2020
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Why Subscription Models Will Make Us Unsubscribe From Big Social

Why Subscription Models Will Make Us Unsubscribe From Big Social

Social media has come under increased scrutiny in the past 12 months with consumers and creators alike looking for viable alternatives to connect with each other outside of the ‘big social’ giants.

Benji Vaughan
Benji Vaughan 11 September 2020
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Micro-Moments Marketing: The Modern Customer Journey

Micro-Moments Marketing: The Modern Customer Journey

The journey for the modern consumer has evolved to a point where a simple buyer persona research is not enough. Implementing Micro-Moments research will help companies to achieve outstanding results, to attract new...

Deni Kaziyska
Deni Kaziyska 10 September 2020
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Tech-Clash Opportunities for Brands Post Covid

Tech-Clash Opportunities for Brands Post Covid

Fueled by GDPR and conspiracy theories that Mark Zuckerburg et al. are listening to our personal conversations, perhaps even guiding them, there has been much talk about the fightback against technology.

Jenny Stanley
Jenny Stanley 9 September 2020
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Embracing a Radical New Approach to the Retail Experience

Embracing a Radical New Approach to the Retail Experience

Few brands achieve lasting success without making a genuine connection with their customers. Understanding what motivates and inspires people is key to creating this connection, as is adapting to what they need in a...

Kirsten Ward
Kirsten Ward 8 September 2020
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How B2B Lead Generation Strategies Work For SaaS Companies

How B2B Lead Generation Strategies Work For SaaS Companies

As with any SaaS organization, your annual contract value or ACV is going to dictate which strategies make the most sense to acquire customers. This means that with a higher annual contract value, you can spend more...

David Clark
David Clark 8 September 2020
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Innovate or Fail: How Digital Innovation is the Key to Survival in a Crisis

Innovate or Fail: How Digital Innovation is the Key to Survival in a Crisis

It is widely accepted that the Covid crisis has forced as much change in 10 weeks as was predicted to take place in 10 years, and for businesses around the world this has prompted some major pivoting.

Jenny Stanley
Jenny Stanley 7 September 2020
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6 Ways to Increase Revenue in 2020 with Market Intelligence Data

6 Ways to Increase Revenue in 2020 with Market Intelligence Data

As consumer behavior changes erratically after the pandemic hit, it is almost impossible to make guesses and assumptions about the market or rely on biased, survey-driven market share data. It is now more important...

Zara Ziad
Zara Ziad 2 September 2020
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Engagement Frameworks to Grow in a Post-Crisis World

Engagement Frameworks to Grow in a Post-Crisis World

The Covid-19 pandemic has changed customer behavior and spending patterns across industries and geographies with user confidence taking a dip and out-of-home activities hampered as a direct result. While some...

Rajarshi Choudhuri
Rajarshi Choudhuri 28 August 2020
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Why Covid-19 Could Turn Marketing Into a Remote Working Sector

Why Covid-19 Could Turn Marketing Into a Remote Working Sector

In this article, Chris Stappard, Managing Director at Edward Reed Recruitment, takes a look at the reasons why Covid-19 might have transformed marketing into a remote working sector.

Chris Stappard
Chris Stappard 26 August 2020
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Why is Your Loyalty Scheme Still Card-Based?

Why is Your Loyalty Scheme Still Card-Based?

In retail, enticing customers to be loyal to your brand is the Holy Grail. However, in an increasingly mobile-centric world that has fundamentally changed the way consumers shop, do paper vouchers and plastic cards...

James Smithdale
James Smithdale 24 August 2020
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Best Marketing Tools to Increase Conversion Rate

Best Marketing Tools to Increase Conversion Rate

The conversion rate usually defines the people who got converted and purchased your product out of the total number of people who visited your site. If we look at the other side of the coin, it proves your capability...

tanmayi arora
tanmayi arora 21 August 2020
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Brand Community Marketing vs Social Media Marketing

Brand Community Marketing vs Social Media Marketing

Social media marketing may seem like the be all and end all, but with changing algorithms and an increasing need for budget to reach your audience, it's getting harder. Brand communities offer a much better...

Howard Wilmot
Howard Wilmot 20 August 2020
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Why PIM is a Game-Changer for the Data-Intensive Automotive Industry?

Why PIM is a Game-Changer for the Data-Intensive Automotive Industry?

Shashin Shah, the CEO of Pimcore Global Services explains how a robust product information management (PIM) platform can be a game-changer for the automotive industry by overcoming the challenges like reducing time-to...

Shashin Shah
Shashin Shah 20 August 2020
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Private, Public or Hybrid: Which Type of Cloud is Best for Your Business?

Private, Public or Hybrid: Which Type of Cloud is Best for Your Business?

Each of the above-mentioned cloud computing solutions comes with different value propositions. Choosing between the three depends upon factors relating to their limitations and use cases. In short, the cloud...

Rick Rudolph
Rick Rudolph 19 August 2020
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Why Marketeers Can no Longer Rely on Their Own Data

Why Marketeers Can no Longer Rely on Their Own Data

Elliot Holding, cloud account manager at Cloud Technology Solutions, looks at why collaboration is key for a truly data-driven marketing strategy.

Elliot Holding
Elliot Holding 14 August 2020
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200% Sure Shot Tips to Increase B2B Ecommerce Website Conversions

200% Sure Shot Tips to Increase B2B Ecommerce Website Conversions

As per the survey, 90% of B2B buyers conduct research online before committing to a purchase. The unprecedented self-service, efficiency, personalization, fast network and high-tech functionality are key factors other...

Karan Sharma
Karan Sharma 13 August 2020
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How B2B e-commerce drives your ROI

How B2B e-commerce drives your ROI

Over the next 5 years, B2B e-commerce is projected to experience the largest growth in the field of e-commerce. Therefore, it will be crucial for B2B businesses to invest in an agile solution that will help them...

Ilse Lauwens
Ilse Lauwens 10 August 2020
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Why would B2B Companies switch to e-commerce?

Why would B2B Companies switch to e-commerce?

In essence, B2B e-commerce seems to follow the same procedures as B2C e-commerce: products and services are sold online. However, there are some differences between both. B2B e-commerce has its specific...

Ilse Lauwens
Ilse Lauwens 7 August 2020
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