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The Importance of Neurocreativity for Brands

The Importance of Neurocreativity for Brands

A picture tells a thousand words, but what if your picture’s message is lost in translation? Saddington Baynes Head of Insights Callum Gould talks about the importance of measuring emotions in campaigns and how to do it.

Callum Gould
Callum Gould 17 March 2021
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Social Media Listening: The Ultimate Guide

Social Media Listening: The Ultimate Guide

Unless you’re selling literal ice to penguins, someone is talking about your brand even as you’re reading this. What is even worse, you will not know about it unless they tag. Social media listening is meant to fix that.

Aleh Barysevich
Aleh Barysevich 15 March 2021
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A Marketing Guide to Social Listening

A Marketing Guide to Social Listening

In marketing, listening and monitoring has become an essential way of discovering the true feedback of your brand, your business service and your people.

Brad Chuck
Brad Chuck 9 March 2021
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How Does My Hosting Provider Affect Site Speed?

How Does My Hosting Provider Affect Site Speed?

You may have heard it before, but it’s worth repeating – not all web hosts are created equal. If you are dealing with slow page loading speeds, it may not have anything to do with your web design. You can spend hours...

Edwin Deponte
Edwin Deponte 5 March 2021
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unPredictions, Part 1: Retail Marketing Priorities for 2021

unPredictions, Part 1: Retail Marketing Priorities for 2021

2020 has seen an unprecedented evolution for marketers, with five years of ecommerce growth occurring in less than twelve months. January is always oversaturated with prediction content, but this year it feels...

Sara Richter
Sara Richter 1 March 2021
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Why Data Governance and Management Has a Bigger Role to Play in Times of a Global Pandemic

Why Data Governance and Management Has a Bigger Role to Play in Times of a Global Pandemic

Digital business initiatives need smart data principles to drive right-sized governance and management for achieving business objectives.

Shashin Shah
Shashin Shah 23 February 2021
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The Power of Analytics in Transforming Data into Decisions

The Power of Analytics in Transforming Data into Decisions

Analytics is central to business strategy. Here's how to turn data into critical decisions that ensure business continuity and make a huge difference in profitability over time.

Rohan Ayyar
Rohan Ayyar 22 February 2021
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B2B Demand Generation: Conversational Marketing

B2B Demand Generation: Conversational Marketing

Conversational marketing allows organizations to build strong relationships and enable great digital experiences with customers and buyers through real-time digital conversations.

Eric Jan C. van Putten
Eric Jan C. van Putten 19 February 2021
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2021 Customer Experience: What to Look Out For This Year

2021 Customer Experience: What to Look Out For This Year

2020 is definitely a year to forget! The impact of Covid on society and the economic stability of the country has been severe - with people and businesses alike being put under significant strain through periods of...

Leigh Gammons
Leigh Gammons 16 February 2021
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How to Harness Data and Get the Most from Proximity Marketing

How to Harness Data and Get the Most from Proximity Marketing

This post will take a look at what proximity marketing means in today’s climate (spoiler alert: proximity marketing went digital). It’ll also take a look at Kiehl's, a skincare brand, to show proximity marketing...

Molly Stovold
Molly Stovold 15 February 2021
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How to Attract More Customers with Digital Marketing Optimization

How to Attract More Customers with Digital Marketing Optimization

Raketa is the first Ukrainian delivery service in the Foodtech 2.0 format. In March 2018, the service was launched before Glovo, Uber Eats and Bolt Food arrived in Ukraine. However, for a long time, the service was...

Olga Kovalenko
Olga Kovalenko 9 February 2021
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Boost Business With A Digital Integration Hub

Boost Business With A Digital Integration Hub

A DIH supports modern digital services, including analytics, open banking initiatives, and business intelligence (BI) on operational data. It can help drive digital transformation initiatives.

Edward Huskin
Edward Huskin 4 February 2021
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How To Spy On Your Competitors Using Social Listening

How To Spy On Your Competitors Using Social Listening

Competitor monitoring is highly important for marketing teams. It helps to adjust the overall marketing strategy, objectives, find new directions, and approaches. But there is one more thing - you should know how to...

Aleh Barysevich
Aleh Barysevich 1 February 2021
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PPC: Weird Search Queries We Wish Were Real Display Ads

PPC: Weird Search Queries We Wish Were Real Display Ads

Did you know, 15% of Google searches are brand new things that have never been searched before? That means there's a lot of really odd things being searched for. Sometimes they're obvious typos but...

Lucinda Martin
Lucinda Martin 1 February 2021
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Is Your Ecommerce Brexit Proof?

Is Your Ecommerce Brexit Proof?

Brands and supplier manufacturers have much to consider during the Brexit transition. The plethora of new guidelines and specifications will mean additional headaches for any marketing team getting products into the...

Mike Owen
Mike Owen 26 January 2021
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Three Resolutions Customer-Focussed Businesses Must Make In 2021

Three Resolutions Customer-Focussed Businesses Must Make In 2021

Although many of us have opted to forego making New Year's Resolutions in 2021, Bart Heilbron, from customer data platform BlueConic, suggests there are three resolutions that marketers should be making if they...

Bart Heilbron
Bart Heilbron 25 January 2021
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How is Data Analytics Transforming The FMCG Industry?

How is Data Analytics Transforming The FMCG Industry?

The current landscape for for FMCG industry has been growing at a rapid pace for a long period. Despite the positive growth prospects of the industry, its trends continuously change based on dynamic consumer behavior.

Digital Doughnut Contributor
Digital Doughnut Contributor 21 January 2021
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9 Web Analytics Tools Apt For Measuring Your Website Traffic

9 Web Analytics Tools Apt For Measuring Your Website Traffic

In this tech era, many SMBs and startups are going digital by creating websites for their business to acquire a large online audience. Measuring the web traffic of a website is essential to analyze insightful user...

Patrick R
Patrick R 18 January 2021
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Brands’ TikTok Strategies Need Male Millennial Focus in 2021

Brands’ TikTok Strategies Need Male Millennial Focus in 2021

New research from VidMob – the world’s first platform for intelligent creative – has found that male Millennials are set to drive the greatest growth on TikTok...

Lisa Haskins
Lisa Haskins 13 January 2021
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Importance of Social Media Marketing For Business in 2021

Importance of Social Media Marketing For Business in 2021

Traditionally, business owners find difficulty in promoting their services and products among people. While in today’s world, social media has become a powerful weapon to convey your message to people. Also, it is...

Angelina Gil
Angelina Gil 11 January 2021
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’Data Blind’ Marketers are Failing to Access Insights That Can Improve Their Campaign ROI

’Data Blind’ Marketers are Failing to Access Insights That Can Improve Their Campaign ROI

Research has shown that marketing professionals are blind to much of the data that provides them with crucial insights to improve marketing ROI. The survey, by AI marketing company Datasine, found that four in every...

Becky McArdle
Becky McArdle 8 January 2021
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What to Look for in an ERP Software Development Company

What to Look for in an ERP Software Development Company

The ERP solution you want to develop for your business should be able to accommodate the required functionality, account for the industrial metrics, and be proficient enough to support the business in the near and...

Digital Doughnut Contributor
Digital Doughnut Contributor 29 December 2020
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Awakening the Value of Audience

Awakening the Value of Audience

Audience addressability has always been central to how publishers demonstrate their value to ad buyers and, as a result, it’s critical to how they protect their revenue streams. However, there are dramatic changes...

Zara Erismann
Zara Erismann 22 December 2020
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Building a Customer-Experience-Centric Ecommerce Platform

Building a Customer-Experience-Centric Ecommerce Platform

Strategically, there is no other way for development and growth in today’s ecommerce environment than to transform a business ecosystem to the headless, composable approach. It is not some fashionable new trend...

Ilse Lauwens
Ilse Lauwens 21 December 2020
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Reactive Measures to Eliminating Design Debt

Reactive Measures to Eliminating Design Debt

The pursuit of a faster time to market can often lead to design debt - the result of startups rushing through iterations with shortcuts such as lack of proper design verification - putting them at a risk of a complete...

Sandra Parker
Sandra Parker 17 December 2020
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