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Infographic - Marketing Tips for Live Streaming on Social Media

Infographic - Marketing Tips for Live Streaming on Social Media

Live Streaming, as a new type of video, is getting more and more popular as it gives users instant reply and a feel of authenticity. Live Streaming also offers an effective and quick way for brands to reach their...

Chloe YANG
Chloe YANG 14 December 2017
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Why do Christmas campaigns make us so damn emotional?

Why do Christmas campaigns make us so damn emotional?

We looked at the most popular Christmas campaign of this year - and what were considered to be the worst ones of all time - and decided to neurotest their performance. There was one surprising aspect that was common...

Digital Doughnut Contributor
Digital Doughnut Contributor 12 December 2017
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Infographic: The Power of YouTube’s Influencers and the YouTube Growth Tactics They Use

Infographic: The Power of YouTube’s Influencers and the YouTube Growth Tactics They Use

With social media on the rise and television advertising on the decline, it’s more important than ever to pay attention to the new type of “celebrity”, the YouTube creator. Markiplier, Jenna Marbles, Jake Paul, Liza...

Erica Lam
Erica Lam 11 December 2017
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Learning Lessons from Native Advertising: How TV is Embracing Digital

Learning Lessons from Native Advertising: How TV is Embracing Digital

I remember a conference a few years ago where Fred Wilson, the tech venture capitalist was talking about something called “native advertising”. Back then it was purely in relation to sponsored content, but now is one...

Dale Lovell
Dale Lovell 1 December 2017
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Don't Let Bad Banner Ads Bog Down Your Advertising

Don't Let Bad Banner Ads Bog Down Your Advertising

In the attention economy, the future of banner ads is all about getting creative and personal. A digital production agency shares their insider tips for making the most of your display advertising resources.

Yoni Levy
Yoni Levy 22 November 2017
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Infographic: Social Media Trends that Will Shape 2018

Infographic: Social Media Trends that Will Shape 2018

Explore 9 key social media trends set to impact on us next year - from the growth of social video and the expansion of live streaming, through to an increased investment in influencers and the importance of mobile...

Chloe YANG
Chloe YANG 17 November 2017
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Infographic - Right Ways to Use Video on Social Media

Infographic - Right Ways to Use Video on Social Media

The video content rules the social media, and for that reason, Social Video Marketing is rapidly becoming the most efficient way of promoting your brand and its services. Gaining recognition on the market can be hard...

Chloe YANG
Chloe YANG 13 November 2017
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Customer Photos: 14 Brands Winning Instagram With User-Generated Content

Customer Photos: 14 Brands Winning Instagram With User-Generated Content

Could the key to social media success be a simple as showing off customer photos? Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.” It’s crystal...

Luisana Cartay
Luisana Cartay 10 November 2017
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Video Ads: A Comprehensive Guide To Video For Social Media

Video Ads: A Comprehensive Guide To Video For Social Media

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however...

Luisana Cartay
Luisana Cartay 22 September 2017
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A new age of online storytelling?

A new age of online storytelling?

The advent of virtual reality has enabled us to push the boundaries of online storytelling, allowing us to produce truly captivating content and inspiring consumers to transport themselves to whole new worlds.

Ashika Chauhan
Ashika Chauhan 7 September 2017
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Missing your target audience: Lessons for marketers from epic campaign fails

Missing your target audience: Lessons for marketers from epic campaign fails

When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental past the point of recovery. You might have the right product, but what if you have the wrong target...

Claire Wilson
Claire Wilson 7 August 2017
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Less crap, more craft: A how to for marketers

Less crap, more craft: A how to for marketers

Marc Pritchard, P&G’s Chief Brand Officer, once again threw down the gauntlet at Cannes Lions by promoting less crap and more craft in advertising. Of course he’s right that as an industry we should constantly be...

Tim Webster
Tim Webster 26 July 2017
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Instagram Changes – A Timeline For Ecommerce And Marketing Managers

Instagram Changes – A Timeline For Ecommerce And Marketing Managers

With Instagram being one of the top five most used apps of all time, it’s no surprise that the creators are updating it often. The best part for you? Did you know that Instagram has implemented a few dozen major...

Luisana Cartay
Luisana Cartay 7 July 2017
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eSports: Are they here to stay?

eSports: Are they here to stay?

When mentioning eSports, a lot of people can’t really identify with the concept or idea behind a spectator sport based on people watching others play a game on a computer or console like the PS4 or Xbox One. Many...

Jan Zajac
Jan Zajac 20 June 2017
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Dynamic Remarketing and Video: A Symbiotic Connection

Dynamic Remarketing and Video: A Symbiotic Connection

Everyone enjoys video, and now video is making a big splash in dynamic retargeting. Gone are the days of generic video retargeting, enter video retargeting for maximum appeal.

Sarah Nochimowski
Sarah Nochimowski 14 June 2017
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10 Ways to Take Your Facebook Videos Viral

10 Ways to Take Your Facebook Videos Viral

While getting your content to go viral may be an incredible challenge, it is still possible. Whereas ten years back, you would have needed special skills to create video content, now anyone can create and share with a...

Dror Ginzberg
Dror Ginzberg 6 June 2017
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5 budget-saving tips to make video and other new platforms work for your brand

5 budget-saving tips to make video and other new platforms work for your brand

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we want to discuss is how brands with different budgets can jump on...

Claire Wilson
Claire Wilson 5 June 2017
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360 Video: 5 Things To Know Before You Start Planning

360 Video: 5 Things To Know Before You Start Planning

360 video is a bit of a paradox. While some pundits love to group it in with augmented and virtual reality, others don’t. It’s all a bit confusing for the consumer (who probably doesn’t really care) but for someone in...

Davor Cvitas
Davor Cvitas 24 May 2017
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Facebook Trends UK: March & April 2017

Facebook Trends UK: March & April 2017

Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and...

Jan Zajac
Jan Zajac 19 May 2017
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Demand For Digital Marketing Skills Outstrips Supply

Demand For Digital Marketing Skills Outstrips Supply

A new report into hiring trends reveals a growing demand for digital advertising and marketing skills. The report, 2017 Marketing Hiring Trends, says 44% of companies are planning to hire more marketers in 2017.

Annette Staglieno
Annette Staglieno 16 May 2017
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Nine Ways To Launch A Successful Career In Digital Marketing

Nine Ways To Launch A Successful Career In Digital Marketing

Businesses are flocking towards the modern-day marketing initiatives with gusto. Taking into consideration the real-time nature of projects, and the immediate impact they can have on an organisation; a career as a...

Annette Staglieno
Annette Staglieno 10 May 2017
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5 Ways To Harness the Power Of Shoppable Marketing

5 Ways To Harness the Power Of Shoppable Marketing

What is shoppable marketing and how can you take advantage of it? We look at 5 great examples of how retailers are harnessing shoppable content to drive consumers through the purchase funnel.

Angela Southall
Angela Southall 10 May 2017
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Why Digital Marketing Agencies Have Good Reasons to Go with TV Apps

Why Digital Marketing Agencies Have Good Reasons to Go with TV Apps

See why digital marketing agencies are investing in TV apps. Capture insights on digital ad spending and TV ad spending and guidelines of tvOS and Android TV app development.

Saroj Kumar
Saroj Kumar 9 May 2017
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Branded content is forgotten by 80% of consumers

Branded content is forgotten by 80% of consumers

New research reveals shocking insights into the effectiveness of content marketing, showing just how much branded content goes ignored and unremembered by consumers.

Spencer Waldron
Spencer Waldron 3 May 2017
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Are your content production inefficiencies limiting your growth?

Are your content production inefficiencies limiting your growth?

Relevant, timely and value-added content is now the ‘given’ to ensure all customer and prospect touchpoints are covered. However the cost of inefficiency in the production process is limiting how much quality content...

Mike Owen
Mike Owen 19 April 2017
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