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Google Analytics 4: One Month In - Key Learnings Every Marketer Should Be Across

Google Analytics 4: One Month In - Key Learnings Every Marketer Should Be Across

Google Analytics 4 is the future of analytics. At the start of July, Google retired its classic Universal Analytics, bringing to an end the reporting tool digital marketeers relied on for over 10 years. In its place...

David Schulhof
David Schulhof 24 August 2023
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The Future of Generative Models: Exploring AI's Next-Gen Generative Possibilities

The Future of Generative Models: Exploring AI's Next-Gen Generative Possibilities

Generative AI has become a hot topic, as you must know if you've been following the rapidly changing tech world. We frequently hear about innovative designs like ChatGPT and DALL-E, among others.

Nikhil Sharma
Nikhil Sharma 23 August 2023
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Gamification: The Secret Sauce for Boosting User Engagement

Gamification: The Secret Sauce for Boosting User Engagement

Gamification in UX refers to the practice of integrating gaming elements into a non-gaming environment to enhance user engagement. Designers use this method to make the user experience more interactive and enjoyable...

Ravi Shukla
Ravi Shukla 22 August 2023
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Connected Packaging Statistics 2023

Connected Packaging Statistics 2023

Over the past few years, the packaging industry has witnessed a dramatic digital transformation. Connected Packaging, once an emerging concept, is now fast becoming an indispensable tool in the marketing arsenal of...

Jenny Stanley
Jenny Stanley 21 August 2023
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One Size Does Not Fit All - How to Get Effective Targeting Right

One Size Does Not Fit All - How to Get Effective Targeting Right

Advertising should never take a one-size-fits-all approach but campaign messaging and targeting needs to be ever more carefully considered. Brands must seek to work with players who can provide privacy-first...

Lina Adelt
Lina Adelt 18 August 2023
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Uncovering Agile Benefits of Microsoft Dynamics 365 Customer Voice

Uncovering Agile Benefits of Microsoft Dynamics 365 Customer Voice

Microsoft Powered Dynamics 365 Customer Voice is an agile platform that connects customers with organizations with exclusives tools. It provides virtual voice to customers through feedback forms, polls, and metrics...

Nathan Johanson
Nathan Johanson 17 August 2023
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Accelerate Your Content Creation Process With These Valuable Tips

Accelerate Your Content Creation Process With These Valuable Tips

As a writer, you must accelerate your process with timely, quality content. Read this post for content creation tips.

Dave Brown
Dave Brown 16 August 2023
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Social Media Conversions Require More Than One-Click Engagements

Social Media Conversions Require More Than One-Click Engagements

You will never be able to build relationships with one-click engagements alone. They can be a part of your toolkit but, they should be the tiniest tool in your box and should ideally be used as part of a progressive...

Anna Fox
Anna Fox 15 August 2023
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How AI is Revolutionizing E-commerce and Online Shopping

How AI is Revolutionizing E-commerce and Online Shopping

In recent years, the world of e-commerce and online shopping has experienced a significant transformation thanks to the advancements in Artificial Intelligence (AI).

Andrea Crook
Andrea Crook 14 August 2023
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Five Reasons Why Your Digital Products Should Be Evolving

Five Reasons Why Your Digital Products Should Be Evolving

A recent PWC survey found that 40% of UK CEOs believed their company’s current technological capabilities were unable to meet their strategic objectives. With rapid changes in the technology landscape, Creative...

Candyspace Media
Candyspace Media 11 August 2023
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Exploring the 10 Latest Web Design Trends of 2023

Exploring the 10 Latest Web Design Trends of 2023

Stay ahead of the curve with top 10 latest web design trends for 2023. Discover the innovative techniques and cutting-edge styles that are reshaping the digital landscape. From immersive experiences to minimalistic...

Ravi Shukla
Ravi Shukla 10 August 2023
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Unleashing the Power of Amazon Advertising: A Comprehensive Guide to Success

Unleashing the Power of Amazon Advertising: A Comprehensive Guide to Success

Looking to advertise your products on the world's largest eCommerce platform? Discover the ins and outs of Amazon Advertising in this guide.

Denny Smolinski
Denny Smolinski 9 August 2023
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What is NFC and What is it Used For?

What is NFC and What is it Used For?

Near-field Communication, or NFC, is a kind of technology that allows two devices to talk to each other without wires, as long as they're super close together. This requirement for proximity makes the transmission...

Jenny Stanley
Jenny Stanley 9 August 2023
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The Top Social Media Trends That Will Dominate This Year

The Top Social Media Trends That Will Dominate This Year

Social media has undergone significant changes and advancements over the years. It has transformed from a simple means of communication into a powerful marketing tool for businesses. Staying updated with the latest...

Dhruvi Tilara
Dhruvi Tilara 8 August 2023
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How to Create More Content in Less Time (Clue: There’s More to it Than AI!)

How to Create More Content in Less Time (Clue: There’s More to it Than AI!)

Thrive in the high-stakes world of content creation! This article distills insights from Canto's 2023 Digital Content Report, spotlighting paths to turn pressure into productivity. Uncover transformative...

Nick Colthorpe
Nick Colthorpe 7 August 2023
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Enhancing Customer Journey in the Digital Era: Best Practices for 2023

Enhancing Customer Journey in the Digital Era: Best Practices for 2023

Customer experience is the key differentiating factor in this competitive marketplace. It is essential for brands to benchmark their customer experience periodically.

Nidhi Prakash
Nidhi Prakash 7 August 2023
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The Slide Towards Simplicity in Customer Experience Marketing and its Causes

The Slide Towards Simplicity in Customer Experience Marketing and its Causes

In the ever-evolving world of customer marketing, there has been a noticeable shift towards simplifying campaigns and communications in recent years. Somewhat ironically, in the face of this customer demand for...

Andrew Addison
Andrew Addison 4 August 2023
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Infographic: How Brands are Facing Up to a Post-Cookie World

Infographic: How Brands are Facing Up to a Post-Cookie World

The 'cookiepocalypse' is getting closer, with Google set to withdraw support for the third-party cookie in its Chrome browser in early 2024. Relay42 commissioned London Research to assess how brands are...

Linus Gregoriadis
Linus Gregoriadis 3 August 2023
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Brits Turning Away From Flashy Influencer Content During Cost Of Living Crisis

Brits Turning Away From Flashy Influencer Content During Cost Of Living Crisis

Accenture's research reveals a shift in consumer attitudes towards influencer content, with 24% of 25-34 year-olds and 19% of 16-24 year-olds unfollowing unrelatable accounts. The study also shows a rise in...

Imogen Lancaster
Imogen Lancaster 3 August 2023
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Leveraging Competitive Analytics to Boost Sales for eCommerce Brands

Leveraging Competitive Analytics to Boost Sales for eCommerce Brands

The eCommerce landscape is getting fiercely competitive and evolving rapidly with immense potential. It has become imperative for brands to stay on top of their eCommerce game with effective strategies, and keep a...

Anukriti Jain
Anukriti Jain 2 August 2023
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Four Benefits of Headless for B2B

Four Benefits of Headless for B2B

As a B2B business leader tasked with bringing digital transformation to your business, you are faced with numerous challenges - not the least of which is whether headless content management is right for your business....

Candyspace Media
Candyspace Media 2 August 2023
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5 Proven Reasons Why Artificial Intelligence is Sufficient for Data Protection

5 Proven Reasons Why Artificial Intelligence is Sufficient for Data Protection

Learn all about how artificial intelligence is helping organizations and individuals protect their data in the modern age!

Anas Hassan
Anas Hassan 1 August 2023
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Strategic Thinking and Integration Are the Next Steps for Brands’ Use of Affiliate Marketing

Strategic Thinking and Integration Are the Next Steps for Brands’ Use of Affiliate Marketing

You might not be using affiliate marketing as an integrated, full-funnel channel, but there’s a good chance your customers already are. That’s one of the key messages from new research published by specialist...

Michael Nutley
Michael Nutley 31 July 2023
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The EU Digital Product Passport - Connected Packaging

The EU Digital Product Passport - Connected Packaging

The European Union (EU) has recently introduced a new initiative aimed at enhancing consumer protection, promoting sustainability, and fostering digital innovation across the continent. The EU Digital Product Passport...

Jenny Stanley
Jenny Stanley 31 July 2023
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Top Tips on How to Establish a Website

Top Tips on How to Establish a Website

With three out of five people in the UK employed by startups and SME businesses, they today account for more than 50 per cent of the turnover for all UK companies. Yet achieving instant success doesn’t come overnight;...

Matthew Allen
Matthew Allen 28 July 2023
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