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Covid19 and Data Privacy

Covid19 and Data Privacy

As governments across the globe turn nearly all of their attention to finding the best ways to fight the Covid19 pandemic, there will be an increasing temptation to harness the power of data in ways that we may find...

Henrik Nordmark
Henrik Nordmark 22 May 2020
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Dirty Data is Affecting Your Customer Personalisation Goals - Here's Everything You Need to Know

Dirty Data is Affecting Your Customer Personalisation Goals - Here's Everything You Need to Know

An average company uses over 35 applications to collect customer data, but most of this data is unstructured and rife with errors. If you're aiming to create personalised experiences for your customers, you must...

Farah Kim
Farah Kim 20 May 2020
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Preparing for the Green Shoots of Recovery: How Marketing Must Prepare

Preparing for the Green Shoots of Recovery: How Marketing Must Prepare

I, for one, can see the green shoots of recovery. The economic market has been hit hard by the pandemic we wish to not speak of, with thousands of businesses struggling and relying on government support to stay afloat...

Brad Chuck
Brad Chuck 15 May 2020
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Why Big Data Certifications Are a Priority in 2020

Why Big Data Certifications Are a Priority in 2020

It takes time and effort to get established in any field. However, having a good qualification does make a difference to your career growth.

Niti Sharma
Niti Sharma 14 May 2020
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Podcast - Interview with Poppy Gustafsson, CEO of Darktrace

Podcast - Interview with Poppy Gustafsson, CEO of Darktrace

The first in a series of episodes that the csuite podcast is recording in partnership with the European PR agency Tyto and their own 'Without Borders' podcast, interviewing leaders of European Unicorns or...

Russell Goldsmith
Russell Goldsmith 12 May 2020
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A Roadmap for Navigating the Media and Advertising Landscape During the Covid19 Pandemic

A Roadmap for Navigating the Media and Advertising Landscape During the Covid19 Pandemic

There are a number of steps media and publishing companies can take to position themselves for success in these uncertain times. It is not an understatement to say that over the last two months alone, the whole world...

Veronica Horner
Veronica Horner 4 May 2020
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New Research: The Importance of Integrated Content Management

New Research: The Importance of Integrated Content Management

A new report from Digital Doughnut sister company London Research explores what companies could be doing to make their content management more efficient in an omnichannel world. The State of Universal Content...

Linus Gregoriadis
Linus Gregoriadis 30 April 2020
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3 Best Practices to Improve Customer Data in the Sports and Entertainment Industry

3 Best Practices to Improve Customer Data in the Sports and Entertainment Industry

The sports and entertainment industry has had to scramble due to cancelled shows and events, and it’s hard to determine when fans can get back to their seats to cheer on their favourite performers and teams.

Jenna Devinney
Jenna Devinney 28 April 2020
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Why Data-driven Marketing is Important for Your Business

Why Data-driven Marketing is Important for Your Business

Marketers have begun to employ personalised methods to increase revenue—and data-driven campaigns proved successful by increasing ROI on marketing spend more than five times.

Edward Huskin
Edward Huskin 17 April 2020
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The New ‘Golden Age’ of Research and Insights

The New ‘Golden Age’ of Research and Insights

Data is now the world’s most valuable resource and, as such, we are on the verge of a new ‘Golden Age’ for research and insights. However, to get there, we need to embrace the changes that have been happening around...

Tim Farmer
Tim Farmer 16 April 2020
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Digital Identification and Tracking of Consumer Products and Assets: the New Way

Digital Identification and Tracking of Consumer Products and Assets: the New Way

As the world has drastically shifted gears in a bid to tackle the Covid-19 crisis, a lot of what we’ve been reading is how rapidly so many people around the world are mobilising in different ways together. There are...

Aarti Sharma
Aarti Sharma 15 April 2020
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Why SEO Experts Should Invest More Time in Content Optimization

Why SEO Experts Should Invest More Time in Content Optimization

Before you buy something, you do online research. By doing online research, you attempt to discover top notch content that can give you applicable data. It might be content, recordings or infographics. A definitive...

Shubham Chobey
Shubham Chobey 14 April 2020
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Coping with Coronavirus Part 5: Produce Killer Webinars by Concentrating on Audiences

Coping with Coronavirus Part 5: Produce Killer Webinars by Concentrating on Audiences

In part five of our ‘Coping with Coronavirus’ series, we talk to a leading webinar expert on how to deliver great experiences that produce the best leads.

Sean Hargrave
Sean Hargrave 14 April 2020
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Why Brands Are Being Set Back By Squeezed Location Data Supply

Why Brands Are Being Set Back By Squeezed Location Data Supply

GDPR and CCPA, coupled with operating systems such as iOS13, brought with them a raft of key changes to address consumer privacy concerns. For marketers, however, there has been a significant drop in the...

Mark Slade
Mark Slade 9 April 2020
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Tracking Brands in FMCG Retail with Machine Learning

Tracking Brands in FMCG Retail with Machine Learning

FMCG retail is characterized by fast dynamics and aggressive competition. Retailers and CPG brands striving to keep a unique market position must constantly keep an eye on their brand performance. But just among...

Stephan Visarius
Stephan Visarius 7 April 2020
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How To Adapt Your SEO Strategy In Line With Coronavirus

How To Adapt Your SEO Strategy In Line With Coronavirus

Is the SEO of your business or your clients business affected by the current global pandemic? Here are a few ways you can keep your losses short and be ready for future organic success.

Umarah Hussain
Umarah Hussain 1 April 2020
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The Fall of Third-Party Data: Why First-Party Data Reigns Supreme

The Fall of Third-Party Data: Why First-Party Data Reigns Supreme

Although third-party data was once favored by marketers trying to reach target demographics, it’s now clear that first-party data is far more accurate. The use of first-party data allows businesses to attain their...

Dana Stevens
Dana Stevens 30 March 2020
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6 Tips for Identifying Your Target Audience

6 Tips for Identifying Your Target Audience

In today’s highly competitive market, it’s unrealistic to spend your marketing budget targeting a general audience. Choosing a niche audience can help you stand out in the crowd. This allows you to plant your flag in...

Eralp Arslan
Eralp Arslan 20 March 2020
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What Does It Mean to Be Optimized for Drupal? Part 2: Security

What Does It Mean to Be Optimized for Drupal? Part 2: Security

Earlier, we dove into the details of what Acquia really means when we say we’re “optimized for Drupal” and powered by the world’s top Drupal experts.

Jared Tringale
Jared Tringale 17 March 2020
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Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
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How To Fix The Most Common UX Mistakes In Your App or Website

How To Fix The Most Common UX Mistakes In Your App or Website

One can’t stress enough how important user feedback and research is in developing good digital products. TLDR: it’s important to take the user’s perspective and input on every stage of the design process. But life is...

Berenika Teter
Berenika Teter 16 March 2020
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A Five-Step Guide To Raising The Bar in Online Reputation Management (ORM)

A Five-Step Guide To Raising The Bar in Online Reputation Management (ORM)

ORM leaders are reaping the commercial benefits of effectively nurturing and managing their online reputation. They are three and a half times more likely than their mainstream peers to say they have a strong online...

Monica Savut
Monica Savut 16 March 2020
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Top Ways in Which Business Intelligence Has Transformed Retail

Top Ways in Which Business Intelligence Has Transformed Retail

The post showcases the advantages of business intelligence in the retail sector and explains how BI can drive retail business to new heights and help retail business vendors to succeed by offering accurate reports and...

Ryan Williamson
Ryan Williamson 16 March 2020
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Share Secure vs. Snowflakes: Why Acquia Wins at Multisite Governance

Share Secure vs. Snowflakes: Why Acquia Wins at Multisite Governance

As organizations expand their digital presence there’s been a massive storm of site creation across every industry. Global brands today typically have hundreds or even thousands of digital properties to manage, and a...

Jared Tringale
Jared Tringale 13 March 2020
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Marketing 2020: The State of Play in Email

Marketing 2020: The State of Play in Email

As the technological world we live and work in continues to evolve, there seems to be new ways to engage customers at every turn. But for marketers, the hype around these new platforms available shouldn’t distract...

Komal Helyer
Komal Helyer 11 March 2020
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