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Progressive Web Apps vs. Native Apps: Which One is Right for Your Business in 2023

Progressive Web Apps vs. Native Apps: Which One is Right for Your Business in 2023

Explore the key differences between Progressive Web Apps and Native Apps to determine which one is the optimal choice for your business in 2023. Gain insights into the advantages and limitations of each approach to...

Sabrina Sedicot
Sabrina Sedicot 26 July 2023
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Hootsuite Launches Free AI Tool for Social Media Marketers

Hootsuite Launches Free AI Tool for Social Media Marketers

To mark World Productivity Day, Hootsuite has launched a free, AI-powered social-first caption generation tool, as well as a dedicated video campaign to showcase how seriously easy AI tools can be. In combination with...

Hootsuite: Social Media Marketing & Management
Hootsuite: Social Media Marketing & Management 26 July 2023
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Revolutionizing the Attention Economy with AI

Revolutionizing the Attention Economy with AI

Welcome to our new series from Digital Doughnut, providing insights from industry leaders on key challenges and existential issues in marketing and tech. We'll explore topics like data privacy, customer experience...

Nick Watt
Nick Watt 24 July 2023
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Unleashing the Power of Smart Packaging for the Future

Unleashing the Power of Smart Packaging for the Future

In a world driven by technological advancements, smart packaging has emerged as a disruptive force, revolutionizing the way brands like Appetite Creative connect with consumers. By integrating intelligent features...

Jenny Stanley
Jenny Stanley 14 July 2023
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Make Future-Ready Not Future-Proofed Decisions

Make Future-Ready Not Future-Proofed Decisions

In an ever-changing technology landscape, can business decisions ever truly be ‘future-proofed’? 🤔 Senior Product Consultant, Rosie Stano shares her thoughts on why businesses should strive to be more adaptive and...

Candyspace Media
Candyspace Media 13 July 2023
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Digital Armageddon: Reclaiming the Open Metaverse from Attackers!

Digital Armageddon: Reclaiming the Open Metaverse from Attackers!

The future of the Open Metaverse is at stake. In recent years, we have seen a rise in centralized alternatives to the Open Metaverse, which are being sold as a detour on the route to a decentralized destination. In...

Priya Kumari
Priya Kumari 12 July 2023
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Identifying the Capabilities You Need to Achieve Excellence in Digital Marketing

Identifying the Capabilities You Need to Achieve Excellence in Digital Marketing

Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal.

Michael Nutley
Michael Nutley 10 July 2023
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The Importance of QR-Connected Packaging for CPG Food and Beverage Brands

The Importance of QR-Connected Packaging for CPG Food and Beverage Brands

In today's digital age, consumer packaged goods (CPG) food and beverage brands are continually seeking innovative methods to engage with their customers and create memorable experiences. A significant innovation...

Jenny Stanley
Jenny Stanley 4 July 2023
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Factors to Consider When Choosing a Digital Marketing Consultant

Factors to Consider When Choosing a Digital Marketing Consultant

Finding the right digital marketing consultant for your business can be daunting. In this blog, we discuss a few key factors to consider that can help make the selection process easier.

Momentum Marketing
Momentum Marketing 21 June 2023
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Podcast – Interview with Michael Gronager, CEO and Co-Founder, Chainalysis

Podcast – Interview with Michael Gronager, CEO and Co-Founder, Chainalysis

Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Michael Gronager, CEO...

Russell Goldsmith
Russell Goldsmith 20 June 2023
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An Advertiser Who Does Not Use Automation Will Lose

An Advertiser Who Does Not Use Automation Will Lose

Let’s talk about automation. Do you automate your ad placements? Do you consider your company automated? Most likely for you and me, this concept has a different meaning. And now I will tell you what automation means...

Polina Kedis
Polina Kedis 16 June 2023
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The Demise of the Third-Party Cookie – The Beginning of the End for Digital Marketing, or the End of the Beginning?

The Demise of the Third-Party Cookie – The Beginning of the End for Digital Marketing, or the End of the Beginning?

Will the ‘cookiepocalypse’ be a blessing or a curse for digital marketing? According to a new report from London Research, marketers typically expect the effects to be positive.

Michael Nutley
Michael Nutley 15 June 2023
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The Five Stages of Personalisation: A Comprehensive Guide

The Five Stages of Personalisation: A Comprehensive Guide

Uncover the power of personalisation in marketing with our comprehensive guide. Explore the five stages from understanding your customers to omni-channel personalisation.

Nick Colthorpe
Nick Colthorpe 15 June 2023
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Why and How to Write Marketing Case Studies

Why and How to Write Marketing Case Studies

You have probably heard that case studies are a powerful marketing tool that companies use to showcase their services and expertise. In our market, in Ukraine, they are used by everyone from hairdressers to high-tech...

Polina Kedis
Polina Kedis 7 June 2023
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How AI Can and Does Affect Connected Packaging

How AI Can and Does Affect Connected Packaging

The use of Artificial Intelligence (AI) in packaging has revolutionized the way products are delivered and distributed. Connected packaging has been a trend for some time now, with the use of QR codes, RFID tags, and...

Jenny Stanley
Jenny Stanley 6 June 2023
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How These PIM Features can Create the Next Growth Opportunity

How These PIM Features can Create the Next Growth Opportunity

The increasing need for effective product information management solutions has become critical for businesses that sell products online. With the growing number of sales channels and the rising complexity of product...

Sudhanshu Singh
Sudhanshu Singh 31 May 2023
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Connected Packaging - What is it?

Connected Packaging - What is it?

Connected packaging refers to a new breed of smart packaging that allows products to communicate with consumers, supply chains, and other digital systems. These packages contain embedded sensors, chips, and other...

Jenny Stanley
Jenny Stanley 30 May 2023
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Advancing Your Work on LinkedIn: Fast and Efficient

Advancing Your Work on LinkedIn: Fast and Efficient

This month, LinkedIn celebrates its 20th birthday. Launched a few months before Facebook, the social net has developed into the leading business platform, which is being used in 200 countries all over the world.

Kate Kuznetsova
Kate Kuznetsova 29 May 2023
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Time for Organisations to Consign Queuing to the History Books

Time for Organisations to Consign Queuing to the History Books

Brits have a proud tradition of waiting patiently in line for all manner of events. Only last year, thousands waited hours to file past the Queen’s coffin in Westminster Hall, a worldwide audience marvelling at the...

David Taylor
David Taylor 11 May 2023
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How Custom Web Development Can be Beneficial for Your Business

How Custom Web Development Can be Beneficial for Your Business

If you're looking for a way to take your business to the next level, custom web development may be the answer. By creating a website that is specifically tailored to your needs, you can improve your visibility...

Reyajuddin Ansari
Reyajuddin Ansari 10 May 2023
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Are You Using the Right PR Strategy? The Concepts of Ex Ante and Ex Post in PR and Marketing

Are You Using the Right PR Strategy? The Concepts of Ex Ante and Ex Post in PR and Marketing

The success of any public relations strategy relies on the ability to make decisions that effectively address your very specific needs and interests. In this chapter, we will explore how the concepts of ex ante and ex...

Andy Bhatt
Andy Bhatt 21 April 2023
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Overcoming 2023's Biggest Marketing Challenges

Overcoming 2023's Biggest Marketing Challenges

There's no question that the beginning of 2023 has been a turbulent period for the UK economy. And this ongoing economic impact has meant that hard-pressed businesses have had to revaluate their finances for the...

Shafqat Islam
Shafqat Islam 19 April 2023
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How Ecommerce is Bringing B2B Sellers into the Customer-Centric Future

How Ecommerce is Bringing B2B Sellers into the Customer-Centric Future

Ecommerce has become an essential tool for B2B businesses looking to contend with changing customer behaviour, technological development and economic instability.

Michael Nutley
Michael Nutley 3 April 2023
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How to Maximize Operational Efficiency with Automated Workflows

How to Maximize Operational Efficiency with Automated Workflows

In today's fast-paced business environment, maximizing operational efficiency is crucial for organizations to stay competitive and achieve their goals. One way to achieve this is through the use of automated...

John Paul
John Paul 31 March 2023
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Podcast – Interview with Shane Happach, CEO, Mollie

Podcast – Interview with Shane Happach, CEO, Mollie

Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Shane Happach, CEO, Mollie.

Russell Goldsmith
Russell Goldsmith 27 March 2023
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